Trade Show University for Virtual & Live Events

Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips? Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events! Born and raised in Hong...

Bringing you a special episode along with my friends at Caesars Entertainment . This is a rebroadcast of a recent panel discussion held by CEMA – Corporate Event Marketing Association - at the new Caesars Forum.   If you are brand new to Trade Show University and drawn here by the panel discussion, I want to welcome you! Be sure to get over to tradeshowu.biz and sign up for our news...

This is the story - MY story - of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results.  As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in a...

Chuck Sharpsteen, owner of Whiskey Neat Digital Marketing, is a former marketing agency 'Tech-Guy' turned Lead-Generation Facebook Ads expert. His efficient approach to ads has allowed him to cut clients' lead costs by as much as 80% for 3 years straight. He shares with us the "secret" to getting better results for trade shows, conferences and business overall! In this episode, learn... What is th...

If you are an exhibitor at trade shows and events, this episode is just for you! And I’m specifically talking to those of you getting ready to plan for your first live event in the past 12-18 months or more. I am going to share with you 7 tips to help take the overwhelm out of your trade show and event planning!   1.      Dedicate a block of time to get it d...

Today’s guest is going to bring you behind the scenes for major events both virtual and live. His name is Maciej Kautz is an international emcee and TV & Radio Journalist who not only speaks 4 languages, but offers great advice for using an emcee and what to expect from them. He has some great takeaways that every business needs to hear!   WATCH == Spark of Change conferenc...

When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line? Are your customers receiving a Black Tie Experience from your business? On this episode, Keynote Speaker and Trainer Bob Pacanovsky shares his top tips and advice for creating a Black Tie Experience at shows, events and throughout your business. Hear all about... What are Impact Points? Why...

There are 5 things every business must do at the end of each trade show, conference, expo or event - whether virtual or live. Leaving any of these out and you are leaving money on the table for this or future events! 1.     Follow up o  This seems like a no-brainer, but its all about following up the right way. You should have your follow up plan determined...

What do Trade Shows, Conferences and Live Events look like as we get past the pandemic? Especially for Magicians, Exhibitors and others who rely on close-up and one-to-one interaction? Scott Tokar, one of the top Trade Show magicians in the world and owner of Corporate Fx, joins me to discuss this and so much more! Free Tools mentioned during the interview: Covid Gathering Regulations by State: ht...

Every business can benefit from building a Group, Community or Tribe - also known as a raving fan base. And it is one of the biggest trends out there. Don Brown is Community Manager for a brand new social platform called OnlineCommunity365 - a platform dedicated to helping organizations build and grow their communities. Don is also an accomplished writer, publisher, marketing leader and business d...

Global Meetings Industry Day ( GMID ) held on April 8 , is an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is being celebrated around the globe in dozens of regional events.   In this episode is a rebroadcast of the panel discussi...

You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of USA Insulation as he shares his experience at a recent Live Trade Show. Live events are back and they are safe.  Through the guests I have had the honor to interview on the Trade Show University podcast recently, we have heard them telling about the safety of these events and also how...

Are you wondering what its like to attend a LIVE Event during the pandemic? Then you are definitely in the right place! My guest has attended several live events, and interviewed exhibitors and attendees - and she's sharing her experiences! Danica Tormohlen is an award-winning journalist who has covered the trade show industry for more than 25 years. She is currently working on assignment for SISO...

Trade Show and Event Industry Update for 3/25/21 This week we got some Good News and some Bad News. Here's a quick recap... Stories covered: Fashion Industry Shows going back LIVE! Attendees more likely to return to shows after vaccinated The heart-breaking numbers from 2020 Las Vegas making a Comeback!! Did you listen to the interview with Caesar Entertainment's Michael Massari?? He talks about t...

Caesar Entertainment's Chief Sales Officer, Michael Massari, is also the Co-Chair of Meetings Mean Business. He joins Trade Show University to talk about the importance of live meetings and events, the advocacy being done, and the upcoming Global Meetings Industry Day on April 8, 2021. Please find out how you can get involved! Visit these sites: Meetings Mean Business - https://www.meetingsme...

Trade Show and Event Industry Update for 3/15/21 Today I’m going to do something a little different and give you an Industry Update. I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line. There is so much ha...

I have been hearing and reading about 6 Common Myths of Virtual and Digital Events that need to be busted! I bring the facts to you so you can know the truth! The 6 Myths are... 1.     Live Events will never come back 2.     Virtual Events will fade away 3.     Virtual events don’t offer good opportunities to connect and en...

You want to plan a professional virtual trade show, conference, expo or event that needs technology and capabilities far beyond the typical Zoom or other basic digital meeting platforms. With literally hundreds of platforms to choose from, how do you make the right selection? Virtual Platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are here to...

Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why it is so important for your event, your show booth, and your company! She answers questions like: What makes up the best Brands? Why is branding important? What makes a successful brand? What should one do to have a strong brand? Invest time and money in solid and consistent branding. It w...

Pre-Order John Lee Dumas' new book Common Path to Uncommon Success at www. UncommonSuccessBook.com and get 5 Amazing Bonuses valued at over $1,100!! SPECIAL REPLAY of my exclusive interview with the one and only JLD (aka John Lee Dumas)! Keep up with everything JLD is doing at EOFire.com Book launch website with bonuses: UncommonSuccessBook.com Mentioned in this episode: Subscribe to the new Trade...

For those looking to enter the Events industry, or get ahead in it, you're in the right place! Guest on the podcast today is Kristin Malek, PhD, CMP, CED, DES, CHE!! Kristin is an Event Management Extension Specialist and Assistant Professor in the Hospitality, Restaurant, and Tourism Management program at the University of Nebraska. She worked in the hospitality industry for over 10 years before...

In this episode, 3 Amazing Guests join the conversation to share what they do to fill up the empty space and Energize and Engage attendees during the short breaks at Virtual and Online Events! Guest 1 - Paul Miller and Dawn Daria of Flow Circus! Paul, a nationally touring comedy juggler and Dawn, an award winning educator and author, provide audiences with meaningful interactive experiences that a...

Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches the art of business transformation through storytelling to leaders, speakers, professionals, and visionaries. Dave shares with the Trade Show University listeners answers and insights to these top questions: What are the top mistakes event organizer...

In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company. Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVI...

In this episode...Trade Show industry pioneer Marcelo Zolessi, CEO and Co-Founder of CNTV (formerly Convention News Television) shares with us his fascinating story, how he found success by finding the gap in the industry - and filling it - and some amazing lessons learned! Marcelo's objective is to continue to grow CNTV while finding a work life balance and giving talented people a unique opportu...