Trade Show Insights

The trade show industry isn't necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and in this rebroadcast of Virtual Lunch he shares some often overlooked ways to be more sustainable at trade shows and events. You'll discover how to: Creatively repurpose everything from graphics to print materials Take advanta...

In this rebroadcast of Virtual Lunch , we’ve got a crowdsourced episode celebrating Build a Better Trade Show Image Week . We’re featuring why YOU love trade shows! Our guest panelists include: Kenji Haroutunian Don Jalbert Victoria Petersen Al Mercuro Silvana Cheyney Marco Barozzi Rich Vallaster

How intriguing is your marketing? Does it make people eager to know more? In this rebroadcast of Virtual Lunch , communications expert Sam Horn shares tips to transform your marketing message from forgettable to memorable. Discover how to: Create repeatable, retweetable titles or taglines Design a visual message Find a meaningful metaphor Capture attention with her "Did You Know?" opening

Have you ever stopped to think about how you're influenced by marketing – and how your marketing influences others? In this rebroadcast of Virtual Lunch , Nancy Harhut shares ideas that tap the science of human behavior to improve your marketing results. You'll discover how to: Give buyers choices so the decision is theirs Use pricing strategies that impact audience perception Create a bundle that...

In spite of what some may think, virtual events are not a fad that's run their course. While they may not continue to look like they have over the past two years (or be as ubiquitous), they are a tool that's worth learning how to master. In this rebroadcast of Virtual Lunch , HeySummit CEO Rob Gelb shares tips to design virtual events that inspire more interest and impact, including how to: Incorp...

As we move back to in-person events, we're dealing with two audiences – so be careful not to ignore one of them!

Ever feel like your to-do list is managing you, instead of the other way around? Especially in the world of trade shows and events, it can seem like there’s no end to things that are demanding our attention. But it doesn’t have to be that way. In this rebroadcast of Virtual Lunch , Sandra Martini shares tips for maximizing productivity, including how to: Reframe the idea of a to-do list Gamify all...

Networking isn't always productive, no matter whether it's in-person or online. In this rebroadcast of Virtual Lunch , Amanda Kaiser shares lessons from a three-month experiment to discover ideas that make networking more fun and engaging. Go behind the scenes to learn: How the Virtual Networking Incubator was born What kinds of technology and exercises work for groups of various sizes Why it help...

Launching a brand-new trade show in the middle of a pandemic is not a task for average show organizers. But then The Big Gear Show never set out to be average. In this rebroadcast of Virtual Lunch , go behind the scenes to discover how the team: Created an “experiential wonderland” in a non-traditional venue Designed a more affordable trade show option for both exhibitors and attendees Made a last...

Social media has been around a long time, but are we tapping into its full potential when it comes to our events? Monica Vila provides valuable insights, not only from her expertise in social media marketing, but also many years spent working in trade shows and events. In this rebroadcast of Virtual Lunch , you’ll discover how to enhance your social media marketing by: Tapping influencer marketing...

I admit it – I’m a big Star Trek fan. No, not to the point where I dress up as a Klingon and stroll the aisles of Comic-Con – although I did thoroughly enjoy roaming around with them back when the Star Trek Experience was a Vegas attraction. But I digress … One of the things I love most about Star Trek is the way it shows us the potential of how much life can change for the better in the next 200...

As the trade show industry begins to breathe life again, there's a new place to turn for resources and support to get back in the groove again. In this rebroadcast of Virtual Lunch , Laura Palker tells us about the National Trade Show Alliance: Why the NTSA was formed Who the NTSA is for What resources are available How you can get involved

Are you taking advantage of all that LinkedIn offers to show off your expertise? Probably not, but after you hear all the tips Viveka von Rosen shares in this rebroadcast of Virtual Lunch , you’ll know what steps to take to get there. Discover how to: Improve your SSI score (and what that is) Take advantage of a variety of new tools LinkedIn offers (if you have access yet) Craft your profile to st...

We all know someone (or 20!) who made a career transition during the past year. They may have changed companies, or left our industry entirely. And for those you used to work with every day, that connection has been altered as well. How do we transition back to those relationships, or do we? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, communications expert Bill Rawlins prov...

We’ve heard a lot about shows reopening here in the U.S., but what’s happening in Europe? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Marco Barozzi  joins us from Bologna, Italy to provide insights on: Signs of recovery with upcoming trade shows The importance of Digital Green Certificates How venues all over Europe have stepped up What government aid has been available

Your brand is so much more than a logo and tagline. It's a story that's just waiting to be brought to life through your exhibits and events. In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ian McGonnigal shares these insights on creating your brand experience: What brand experience is and how to measure it How event organizers and exhibitors can build more a memorable brand Why...

The trade show industry is beginning to show signs of life again! But it won't be as easy as flipping a switch to bring things back all at once. Jim Wurm joins us in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café to share insights on: How the new Exhibitions & Conferences Alliance is advocating for the industry How vendors and venues may ramp up the workforce as needed What mi...

Last year, when everyone was scrambling to do meetings online, you might have been able to get away with a bad video now and then. Those days are over. Now, if you want to appear as the professional you truly are, it’s time to step up your game. So in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ramon Ray shares tips on: Maintaining effective eye contact Creating a ‘stage’ that...

Trade shows and events won't go back to the way they were pre-2020 – which means we all must adapt and evolve for the next generation. In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Allen Yesilevich shares tips for dealing with disruption in the trade show industry and improving your digital playbook, including how to: Thrive during disruption Deliver value and make money with...

We kicked off this year's Virtual Lunch in the Exhibit Marketers Café with a special, inspirational guest: Melva LaJoy Jones from LaJoy Plans . Listen in as she shares how to use the lessons from our past to build our future.

One of the biggest challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it's not necessarily a new – or online only – problem. Nancy Drapeau from the Center from Exhibition Industry Research (CEIR) shares data from their report on trade show matchmaking in our Virtual Lunch in the Exhibit Marketers Cafe.

Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person? Chances are you have been, even if you didn't mean to. So I invited accessibility advocate Samantha Evans to join us for Virtual Lunch in the Exhibit Marketers Cafe to share what your events need to include to be more accessible to all. You'll learn: What to look for...

On this week's Virtual Lunch in the Exhibit Marketers Cafe, Alan Arnold joins Marlys for a conversation about how to tap your creativity when faced with a challenge. You'll learn how to: Stimulate your creative juices Recharge like powerful people do Keep an idea journal Have insightful conversations

On this week's Virtual Lunch replay, Mel White from Classic Exhibits offers insights on how to adapt your exhibits as shows reopen. You'll discover ideas for: Accommodating traffic flow restrictions Implementing tech tools Adapting your booth layout for each show Incorporating lessons learned from virtual shows

Just because events are going virtual doesn't mean there aren't still great ways for sponsors to get their message out. On this week's Virtual Lunch replay, guest Nicole Burkart from Conference Care Package shares ideas for sponsors to: Host virtual happy hours Encourage sponsor and audience interaction Gamify participation Reinforce the importance of giving back