Trade Sales Made Simple: For Trade, Construction & Industry Leaders

In this episode of Stronger Sales Teams, Ben Wright explores the vital role a well-structured training program plays in driving success for B2B sales teams. He highlights the power of tailored, succinct, and impactful training sessions, illustrating how these can significantly boost team performance, morale, and retention. Despite its often-overlooked value, Ben makes a compelling case for formal...

In this episode of Stronger Sales Teams, Ben Wright delves into the critical discipline of key account management—a fundamental pillar for cultivating enduring client relationships and securing ongoing revenue. Shifting focus from simply acquiring new business, Ben underscores the value of strengthening existing client partnerships to drive repeat sales. He highlights the necessity of a systematic...

In this episode of Stronger Sales Teams, Ben Wright explores the rapidly growing influence of artificial intelligence on sales coaching and training—an emerging essential for modern sales leaders and professionals. Through a clear, structured lens, he unpacks key concepts using high-impact search terms like “AI sales coaching,” “AI call agents,” and “B2B sales management,” highlighting the game-ch...

In this episode of Stronger Sales Teams, Ben Wright is joined once again by Brian Dietmeyer, CEO of CloseStrong, for a forward-looking discussion on the evolution of B2B sales strategy. Building on his insights from Episode 89, where he unpacked key principles of negotiation, Brian returns to introduce the transformative concept of precision-guided selling . This conversation is essential listenin...

In this episode of Stronger Sales Teams, Ben Wright introduces his exclusive framework, the “3 Ds”—Deliverables, Decision Makers, and Deadlines—as an essential tool for simplifying the sales process. The episode highlights the significance of clearly defining deliverables, identifying and engaging with decision-makers, and securing commitment to deadlines, all of which help streamline sales activi...

In this episode of Stronger Sales Teams, Ben takes a deep dive into the art of problem-solving in B2B sales management. Drawing from his experience in launching multiple sales programs across various organisations, he highlights the challenges of understanding and respecting customer boundaries. With years of industry knowledge, Ben shares a practical problem-solving framework that’s applicable to...

In this episode of Stronger Sales Teams, Ben Wright explores the often-overlooked challenges that arise when sales teams face unforeseen hurdles, despite thorough preparation and strategic planning. Drawing a comparison to the early optimism of an AFL season, Ben examines why sales targets can sometimes fall short and the necessity for organisations to adapt in order to remain competitive. Through...

In this episode of Stronger Sales Teams, Ben Wright explores the strategic development and application of sales literature in B2B sales management. Addressing the common challenge of content creation and drawing inspiration from the dynamic global sales landscape, Ben outlines key strategies to boost the impact and efficiency of sales teams. This discussion highlights the significance of crafting...

In this episode of Stronger Sales Teams, Ben Wright explores the essential skill of shortening B2B sales cycles. Ben outlines five proven strategies to accelerate sales processes: targeting the right customers, understanding client needs, engaging with decision-makers, clarifying decision timelines, and leveraging internal reviews to add value. By honing in on these key areas, sales teams can stre...

In episode of Stronger Sales Teams, Ben Wright explores the key elements involved in running successful B2B sales meetings. As a seasoned expert in sales process management, Ben takes listeners through the often-overlooked aspects of the sales journey, with a particular focus on the crucial meet-and-greet phase. He highlights the value of a structured sales approach, noting that systematising arou...

In this episode of Stronger Sales Teams, Ben Wright is joined by John Horan, a trailblazer in the renewable energy industry. Ben explores John’s journey in establishing and expanding Horan & Bird Solar, focusing on his distinctive approach to business management and growth through strategic decision-making and the integration of artificial intelligence. The discussion unveils John’s innovative...

In this episode of Stronger Sales Teams, Ben Wright explores the "Ten Commandments of Great Sales" from 1989 and assesses their relevance in the modern sales landscape of 2025. Drawing on his extensive experience, Ben offers valuable insights into how these core principles have withstood the test of time—or adapted to meet today’s challenges—providing crucial lessons for sales leaders looking to b...

In this episode of Stronger Sales Teams, Ben Wright engages in a conversation with Jemimah Ashleigh, a renowned expert in visibility and personal branding, to delve into the complexities of establishing and sustaining a high-performing sales team. Jemimah provides listeners with a fresh perspective on how visibility and personal branding can significantly drive sales success. Jemimah shares proven...

In this episode of Stronger Sales Teams, Ben Wright explores the strategies and techniques behind building exceptional B2B sales teams. Ben shares a powerful framework for developing sales teams based on behavioural change, strategic goal setting, and performance assessment. His discussion outlines how this systematic approach can guide sales managers and their teams through a transformative journ...

In this episode of the Stronger Sales Teams podcast, host Ben Wright sits down with marketing expert Phil Ohren to delve into the intersection of marketing and sales. The conversation explores how digital strategies can be integrated into sales processes, the critical role of data in crafting bespoke customer experiences, and the importance of aligning sales and marketing teams. Phil offers valuab...

In this episode of Stronger Sales Teams, Ben Wright explores the timeless craft of storytelling and its crucial role in B2B sales. Ben begins by highlighting the importance of storytelling in both personal and professional contexts, underscoring how a well-crafted narrative can elevate engagement in any environment. Drawing on his own experiences and industry knowledge, Ben offers listeners practi...

In the highly anticipated 100th episode of the Stronger Sales Teams podcast, host Ben Wright brings you an unmissable blend of expertise from three powerhouse professionals: Steve Plummer, Akeem Shannon, and Nick Capozzi. This special milestone episode dives deep into the game-changing skills of storytelling, persuasive communication, and cutting-edge marketing strategies – all packed with insight...

In this episode of Stronger Sales Teams, Ben Wright shares his insights on creating sales incentive programs that really work. With years of experience working with startups, fast-growing businesses, and established companies, he offers practical tips on designing pay strategies that align with company goals, boost team morale, and deliver outstanding sales results. This episode is a goldmine of a...

In this episode of Stronger Sales Teams, Ben Wright explores the critical role of strategic planning in aligning sales teams’ objectives with the broader goals of the business. As the new year commences, Ben underscores how crafting clear, actionable, and effective strategies can turn business aspirations into measurable results. He highlights common challenges in strategic planning, stressing the...

In this episode of Stronger Sales Teams, Ben provides valuable guidance for sales managers on how to maximise existing customer databases to drive revenue growth. He explores the potential of re-engaging past customers and prospects, transforming previous interactions into profitable sales opportunities. Ben masterfully demonstrates how to use data to revive dormant customer relationships, highlig...

To kick off an exciting year ahead, Ben Wright presents the 2025 episode of the Stronger Sales Teams podcast, focusing on the core essentials of B2B sales management. Ben delivers a compelling narrative for sales leaders, revisiting the key factors that contribute to high-performing sales teams. As the festive season draws to a close, this episode is a crucial resource for those looking to refine...

Merry Christmas!!! In this special festive edition of the Stronger Sales Teams podcast, Ben Wright offers a timely discussion that resonates with the personal and professional goals of sales leaders during the holiday season. He reveals the Three Christmas Wishes that are top of mind for many sales leaders as they look ahead to the new year: improving pipeline quality, fostering team hunger, and f...

In this episode of Stronger Sales Teams, Ben Wright is joined by Matthew Whyatt, a distinguished sales leader from Australia renowned for his expertise in crafting high-impact sales strategies. The discussion kicks off with Matthew offering valuable insights into the science of buyer-centric selling, effective sales leadership, and his broad experience across various industries. The conversation t...

In this episode of the Stronger Sales Team, Ben Wright offers up some valuable strategies for closing deals as the year comes to a close. As the Christmas period approaches. He discusses effective negotiation strategies and highlights the importance of maintaining robust pipelines that accurately reflect business potential. The episode further delves into the optimal timing and approach for introd...

In this episode of Stronger Sales Teams, Ben delves into a practical exercise that can be used to improve and refine your sales process. As the year concludes, sales teams are in a prime position to evaluate their accomplishments and devise strategies for the forthcoming year. Ben introduces a review exercise that is both simple and effective, with the objective of identifying areas that require r...