Toy Business Unboxed

In this captivating episode of Toy Business Unboxed, we dive deep into the world of educational toys with Jim, the VP and CTO of E-Blox. Jim shares his unique journey from a career in wireless technology to joining his family’s toy business, emphasizing the importance of STEM education. E-Blox's mission is to create engaging, electronic educational toys that integrate with familiar building blocks...

In our episode of Toy Business Unboxed, we have an inspiring chat with Cheyenne Raker, a mechanical engineer turned toy designer. Cheyenne shares her unique journey merging art and engineering in the toy industry. She opens up about her experiences in 3D modeling, 3D printing, and freelancing. Learn about her meticulous design process, the challenges of transitioning to entrepreneurship, and the i...

Join us in this episode of the Toy Business Unboxed Podcast, where we sit down with Richard, the CEO of Pico Entertainment. We dive into his fascinating journey from graphic design and book printing to becoming a key figure in the toy industry, working with notable companies such as Fantasy Flight Games and Huawei. Richard shares how he navigates the challenges of project management and manufactur...

Join us in this month's webinar, Jason Hsieh explores the future of toy marketing, focusing on AI and digital tactics for success. Jason, a serial entrepreneur with a background in e-commerce, and owner of LakiKid and Toy Launch, shares insights on leveraging AI to enhance marketing strategies for toy brands. He discusses the pivotal role of AI in personalization, engagement, and creating immersiv...

In this Toy Business Unboxed Podcast episode, Helaina, founder of Kids Table Board Gaming, joins us to discuss her entrepreneurial journey in creating family-friendly board games. Coming from a 20-year teaching background, Helaina shares how her passion for educational gaming inspired her to design engaging games for both kids and adults. She highlights the creation of their popular game, Food Fig...

Join us in this episode of Toy Business Unboxed as Paul Sheppard, the brilliant mind behind AquaBlock, sits with us takes us through his incredible journey from a simple family BBQ idea to creating a groundbreaking STEAM toy, sharing the challenges, triumphs, and valuable insights for aspiring toy entrepreneurs—this is one inspiring story you don't want to miss! ⭐️ Highlights: 00:00 Introduction...

Hey toy entrepreneurs, join us as our host Jason Hsieh, the founder of Toy Launch and owner of LakiKid, shares his tips on effectively launching and managing a successful toy brand on Amazon, from inventory management to impactful marketing, mastering PPC advertising, and building a supportive community, all while giving you a peek into his journey of creating toys for kids with special needs. ⭐️...

In this captivating episode of Toy Business Unboxed, we welcome Amanda, the founder of Good Play Guide and FUNdamentally Children. We discuss Amanda's unexpected journey from aspiring marine biologist to a toy industry expert, informed by her background in psychology and child development. We also delve into the significance of play in child development and Amanda's research-backed methodologies f...

Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the im...

Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story be...

Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs...

In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to...

Join us on our latest podcast episode for a journey of inspiration and creativity with Reisa Schwartzman, founder of Griddly Kids, as she shares her insights on merging education with engaging play experiences! Discussing her journey from dance to real estate to toy manufacturing. Reisa also talks about the inspiration behind her brand, Griddly Kids, how the company differentiates itself in the to...

Listen now to learn how to elevate your brand, increase your market presence, and create unforgettable customer experiences through the art of giveaways. Join us as Jason Hsieh, founder of Toy Launch and an innovator in the toy industry, shares his unique journey from recognizing a need in the market to creating sensational toy giveaways that capture hearts and boost sales. Jason takes us behind t...

Join us in today’s episode of Toy Business Unboxed, as we sit down with the brilliant Max Schafer, creator of the innovative educational toy, Art Rod. Get ready to embark on a colorful journey into the realm of creativity, learning, and playful imagination. In this episode, Max Schafer shares the captivating story behind Art Rod, a one-of-a-kind toy that bends, snaps, and inspires endless possibil...

Join us on this episode of Toy Business Unboxed Podcast as we sit down with Saber, co-founder of Bright Stripes, to delve into their transformative journey in the toy industry. Focusing on the art of crafting toys that empower children through creative play and the essentials of sustainability in toy design. We explore the origins and inspirations behind Bright Stripes, the challenges and rewards...

Join us as we delve into the inspiring story of Wise Elk, a brand that marries traditional craftsmanship with modern sensibilities to create eco-friendly and enchanting toys. In this episode of Toy Business Unboxed, we sit down with Kostya Rolin, the visionary behind Wise Elk, a brand that has been making waves in the toy industry with its eco-friendly toys and unique craftsmanship. Kostya discuss...

Dive into a world where creativity meets commerce, and play transforms learning! In this episode of Toy Business Unboxed, we unwrap the story of Erin Sparler, a visionary transforming the toy industry one educational plaything at a time. From a compelling transition from academia to entrepreneurship to the birth and bloom of EyeConnect Craft – this discussion is packed with thought-provoking insig...

In this episode of Toy Business Unboxed, meet Parker Lynch, the visionary leader behind Hedgehog, whose journey from educator to entrepreneur has sparked a revolution in educational technology. With a profound personal connection to special education, Parker's mission is driven by a commitment to enhancing learning experiences for children with unique learning needs. Lynch shares his journey, emph...

In this episode, we're thrilled to welcome Matt Nuccio, the visionary president of Design Edge, a powerhouse in the world of toy and game design. With over 35 years of experience and a knack for turning dreams into reality. Matt shares insights into his journey, pivotal moments, and the evolving landscape of toy design and manufacturing. He also shares about his involvement with various associatio...

Join us in our latest podcast episode of Toys Business Unboxed. This episode features an exclusive conversation with Alex Yeager, a seasoned veteran with over 20 years of experience and the CEO of Amigo Games. Alex delves into the key factors to consider when developing new games, emphasizing the importance of leveraging available resources and aligning design choices with the audience's preferenc...

In this episode of Toys Business Unboxed, we sit down with JP, a toy industry veteran with over 30 years of experience, starting from his days at Lego up to his current entrepreneurial venture. JP shares his journey through various roles at major companies like Hasbro and LeapFrog, detailing the evolution of retail strategies, the importance of product placement and forecasting, and key trends tha...

In this immersive episode of Toy Business Unboxed, toy entrepreneur Jason Hsieh offers unique insights into his transformative journey in the booming toy industry. He reveals secrets behind successful toy brand LakiKid, draws upon his financial acumen to dissect the business dynamics, and provides valuable tips to industry newcomers. Prepare to dive deep into the captivating world of toy design, d...