Tower After Hours

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond.

A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!

Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.

The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish the conversation in our next episode where we hear...

We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!

While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business. We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.

For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketing Linkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa

Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally. Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quiz Subscribe to our Newsletter(!) :: https://www.towermarketing.net/podcast/

Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/

The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.

Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career. And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we explore how to turn obstacles into opportunities, and why this feeling doesn't mean you're weak — it mean...

Some heavy hitters at Tower join us for this months podcast where we discuss the story of taking the business from what it was to what it is today. This episode we will be digging into the stories from the past and insights into the working relationship between our CEO and Client Success Manager.

We sit down with Grace to talk about how to use ChatGPT as a tool, rather than something content writers and other digital marketers should be wary of. Will these AI tools eventually take over human writers? The After Hours crew goes through the pros and cons of ChatGPT and the importance of writing for your audience.

Managing different personalities in the workplace is hard. But the quality of work and overall success of your company is dependent on how your team is able to interact. Your new co-hosts, the Content Queens, sit down with Office Manager, Marisa, to break down some tried and true methods to manage workplace relationships. Elevate your marketing efforts: www.towermarketing.net/ Follow us: www.faceb...

The team talks branding and the positives and negatives of curated content and serene social media accounts. Lily tries to knock her microphone down. Alex has leather pants on. And Danny's still stuck in the 2000s. They also share some of their favorite clapbacks on Twitter, and Alex and Lily play a little game of "Guess the Meme". Elevate your marketing efforts: https://www.towermarketing.net/ Fo...

Danny sits down with Grace, Alex, and Lili from Tower Marketing's Content Team to talk marketing examples so good... they just might scare (and inspire) you.

Trevor, Lauren, and Danny sit down to talk about cookieless tracking, SEO, and GA4.

Danny, Alli, and Kimmick talk good design, bad design, and what Pantone's Color of the Year has to say about it.

On episode 58 of Tower After Hours, Danny chats with Grace (Content Team Lead) and Danae (Email Marketing Specialist) to talk all things email. The Team discusses how to determine if email marketing is right for you, how to get started, and what to do (and what not to do) when you're looking to build a subscriber list and dive into the world of crafting email campaigns.

We're celebrating 25 years of Tower! On episode 57, Mike and Andy take us through the origin story of Tower Marketing (known then as Tower Data Systems). We talk about how it began, how they landed on the name "Tower", and how the ups and downs helped make it the agency it is today. Enjoy.

Here at Tower Marketing, we're taking a small break from After Hours for the holiday season. We'll be back in 2022 with a list of topics we're really excited about, but in the meantime, we wanted to wish you a Merry Christmas, Happy Holidays, and a wonderful New Year!

In episode 56 of Tower After Hours, Danny sits down with Rachel and Tim from the web development team to talk about the pros and cons of WordPress. We talked about its history, why it's so popular, and also touched on some of Rachel and Tim's favorite plugins that make a coder's day-to-day a little easier. Enjoy.

In episode 55 of Tower After Hours, Danny sits down with Haley, Nora, and Grace from the Content Team to discuss some favorite holiday themed advertisements. We also talked how early is too early to play Christmas music, and how navigating the holiday season can(and should)look different depending on the type of business. Enjoy.

In episode 54 of Tower After Hours, Danny sits down with Amanda (Account Manager), Kelly (Account Manager), and Alyssa (Client Success Manager), to take a look at the importance of crafting a marketing strategy. We talked client personas, determining big-picture goals, always preparing for the unexpected... and just a little bit of Tik Tok. Enjoy.

In Episode 53, Danny chats with Mike, Alli, and Kimmick to discuss the web design trends we love and love to hate. From user experience to brand loyalty, the team touches on how good design should aim to build trust and keep the end-user in mind. We also talked about dream retirement jobs and why design is less of a career choice and more of a personality.