touch point podcast

Welcome to the TPS5 for the week of Apr 2, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Has Facebook gone too far, Walmart Health’s CEO is leaving, patients getting weary of automated...

As the new digital health consumer continues to familiarize and trust digital health solutions, health systems need to focus on those fundamental digital solutions to improve their overall experience. In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolv...

Welcome to the TPS5 for the week of Mar 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: How TikTok is changing healthcare marketing, hospitals actively hiding pricing data, shared dec...

Over the last year, the healthcare industry has endured through a lot of challenges and has been forced to address them head on. In this episode, hosts Chris Boyer and Reed Smith discuss the top industry issues of 2021 and share how the lessons we learned are transforming our industry in new ways. They also discuss how with some new solutions, health equity should remain top of mind. Sam Lippolis,...

Google’s recent announcement to move away from third-party cookies sent a signal to digital marketers everywhere to rethink the way they are tracking customer behavior. In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who share...

Welcome to the TPS5 for the week of Mar 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to fl...

Healthcare marketers and communicators know the importance of finding the voice of the customer and amplifying it in their efforts. In this episode, hosts Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts, the hosts break down the differences between using custome...

Welcome to the TPS5 for the week of Mar 4, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance,...

As health systems across the country continue to engage in COVID-19 vaccine outreach to their communities, hosts Reed Smith and Chris Boyer reflect on how many of these plans are being driven by marketing (and leveraging traditional marketing strategies and tools). From developing and leveraging personas, to creating targeted messaging, to tracking success KPIs - all of these activities show how m...

Welcome to the TPS5 for the week of Feb 26, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to fl...

Digital advertising is a critical part of any healthcare marketer's toolkit, but how effective is it? In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. From the top advertising platforms, to how advertisers measure success, they explore how to best structure your digital advertising approach. They are join...

Welcome to the TPS5 for the week of Feb 19, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Meeting the challenge of AI in healthcare, Google opens its first Minnesota office, Facebook wi...

In this episode, hosts Reed Smith and Chris Boyer discuss “engagement marketing” including defining the term, discussing important components that define this strategy from other marketing strategies, and they even share how the pandemic has shifted consumer engagement for all brands. They are joined by Stephen Moegling of Hailey Sault, how shares insights from their latest “Engage: 2021 Trends Re...

Welcome to the TPS5 for the week of Feb 12, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Selling wellness, why it’s hard to be a data-driven company, allowing disruption in healthcare...

In this episode, hosts Reed Smith and Chris Boyer talk about the biggest question most healthcare technologists face when considering digital solutions for their health systems - should we build it ourselves or should we buy it from a technology vendor? They walk through the framework that most organizations should follow to make that decision, and share risks of either approach. They then discuss...

Welcome to the TPS5 for the week of Feb 5, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Pondering the future marketing of telehealth, content marketing vs. copywriting, improving patie...

In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new mar...

Welcome to the TPS5 for the week of Jan 29, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redes...

In this episode, hosts Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. The new digital healthcare consumer’s expectations have changed - how can healthcare organizations respond? They are joined by Jordan Pisarcik of DocASAP who shares how he wo...

Welcome to the TPS5 for the week of Jan 22, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, ph...

In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program. Mentions from th...

Welcome to the TPS5 for the week of Jan 15, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the newest health tech announcements from CES 2021, Rock Health’s market insights report, a pus...

As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience u...

Welcome to the TPS5 for the week of Jan 7, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the red flags behind the fall of Haven, hospital price transparency, vaccine distribution’s info...

For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it...