touch point podcast

Welcome to the TPS5 for the week of Feb 5, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: Pondering the future marketing of telehealth, content marketing vs. copywriting, improving patie...

In this episode, hosts Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s (Three-Letter Acronyms) that are used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman of The Hileman Group who helps to explain the differences between CRMs, DMPs, CDPs and how they comprise key elements of the new mar...

Welcome to the TPS5 for the week of Jan 29, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: AI can make health care fairer, how brands can help with vaccine awareness, recharge room redes...

In this episode, hosts Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. The new digital healthcare consumer’s expectations have changed - how can healthcare organizations respond? They are joined by Jordan Pisarcik of DocASAP who shares how he wo...

Welcome to the TPS5 for the week of Jan 22, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: CMS launches Acute Hospital Care at Home, why brand storytelling is the future of marketing, ph...

In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program. Mentions from th...

Welcome to the TPS5 for the week of Jan 15, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the newest health tech announcements from CES 2021, Rock Health’s market insights report, a pus...

As healthcare marketing strategies evolve to address consumerism, new strategies should be considered to emphasize personalized experiences. In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience u...

Welcome to the TPS5 for the week of Jan 7, 2021. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: the red flags behind the fall of Haven, hospital price transparency, vaccine distribution’s info...

For health systems, the path to digital maturity can be full of challenges and land-mines. In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it...

In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.  Best Cold Open:  TP202 - Peppermint Desserts Most Pop...

In our annual holiday smorgasbord episode, host Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, a impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up...

Welcome to the TPS5 for the week of Dec 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: solving the 8-second rule for healthcare brands, how the pandemic has forced improvements to social m...

As the pandemic continues to stress the healthcare industry, the role of the healthcare professional is continually feeling the strain. And while applications for medical schools have seen a surge, the physician market has become more competitive. In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have...

Welcome to the TPS5 for the week of Dec 11. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: helping to prepare US consumers for the vaccine, how the pandemic has shifted our digital transformat...

The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. In today’s episode, hosts Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by Steven Haimowitz, CEO of HealthCourse an...

Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinfor...

In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast. They reflect on the types of topics they’ve covered and even share a clip from their first conversation (in the first episode). After reflecting on the variety of guest experts on the show, they share a special montage of their most-featured guest, Ed Bennett, and the variety...

This Thanksgiving week special episode is designed to share a double helping of great content for the lengthy weekend. First up, hosts Chris Boyer and Reed Smith share a live podcast recording from #HCIC20 - where they welcome Ahava Liebtag from Aha Media and celebrated Reed’s and Ahava’s introduction to the 2020 Healthcare Internet Hall of Fame and all three discuss how they’ve seen change in the...

Welcome to the TPS5 for the week of Nov 20. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: communicating about vaccine hesitancy, clinicians unable to access telehealth from EHRs, senior care...

As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care.. In this episode, hosts Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts. They are joined by Chris McReynolds, CEO...

Welcome to the TPS5 for the week of Nov 13. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa help...

Now that health systems have embraced digital to connect with patients during the pandemic, how are they using digital to align with their physician outreach efforts? In this episode, host Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of J...

Welcome to the TPS5 for the week of Nov 6. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health. This week: five forces that will reshape the future of healthcare, young people designing digital health innovati...

In today’s episode, hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer (Generation N?) is shifting the way health systems should respond with their digital strategies. They are joined by Jacob Jeppson of KLAS Research who shares the latest research his organization has conducted to i...