Total Retail Talks

In episode 365 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brigitte Barron, director of global CRM and customer growth at e.l.f. Beauty, vegan, cruelty-free professional affordable makeup and skincare products. In the wide-ranging interview, Barron discusses her responsibilities at e.l.f., the brand's recently enhanced omnichannel loyalty program, how the company tracks loyalty re...

This episode was recorded live at CRMC 2022 in Chicago. In episode 364 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isabelle Darby, director of marketing at Paper Source, the premier paper store for unique gifts, crafts, stationery and more. Darby discusses her current role and career background (0:47), why Paper Source is investing in…

This episode was recorded live at CRMC 2022 in Chicago. In episode 363 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yan Cote, director of consumer marketing at ExxonMobil, the world's largest publicly traded international oil and gas company, and Jerry Filipiak, CEO of North America and director of research and development at Comarch, a global…

This episode was recorded live at CRMC 2022 in Chicago. In episode 362 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Zachary Burgeson, director of performance marketing at Christy Sports, the second-largest outdoor rental company for winter sports in the U.S. In the wide-ranging interview, Burgeson discusses the Christy Sports business and his role (0:47),…

In episode 361 of Total Retail Talks, Tom Kuypers, senior vice president of marketing and advertising at Ollie's Bargain Outlet, an American chain of discount closeout retail stores, discusses how the retailer's marketing strategy has evolved as the business grows. He shares how Ollie's marketing team targets both existing and new customers with digital efforts, and how they utilize customer data...

This episode was recorded at CRMC 2022 in Chicago. In episode 360 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Scoggins, senior director of loyalty and CRM at Chipotle Mexican Grill, an American chain of fast casual restaurants operating over 3,000 locations across five countries. Listen in as Scoggins discusses his professional background in customer loyalty…

In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep,...

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…

This episode was recorded at CRMC 2022 in Chicago. In episode 357 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jennifer Hoth, director of global loyalty marketing and CRM at ASICS Digital, a division of ASICS, the global sporting goods, footwear and apparel retailer. Listen in as Hoth discusses the ASICS Digital business and her…

In episode 356 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Erica Hood, director of global loyalty at The North Face, a VF Corporation brand, the premier exploration company in the world. Hood discusses her role and how she's impacting The North Face's global loyalty strategy, why the brand decided to redesign its XPLR Pass loyalty program, and the level of collaboration needed acr...

In episode 355 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Vijay Talwar, CEO of Wish.com, one of the world’s largest online marketplaces. Talwar discusses his professional background in retail (1:02), what excited him about joining Wish as chief executive (3:10), and his turnaround strategy to revitalize the business (5:12). He shares how Wish is…

In episode 354 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chandra Holt, CEO of Conn's HomePlus, a specialty retailer of home goods. In a wide-ranging discussion, Holt provides an overview of the Conn's business (0:52), how customers use the retailer's financing offerings (3:21), and her professional background that led to her current role at the…

In episode 353 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Keenan Davis, senior director of marketing at SVS, a leading manufacturer of high-performance speakers, subwoofers, wireless audio, and accessories. Davis provides an overview of the SVS business (0:56), his professional background (1:54), and why the company decided to invest in 3D and augmented reality (AR)…

In episode 352 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ryan Bartlett, CEO and co-founder of True Classic, a direct-to-consumer (D-to-C) menswear brand selling affordable, high-quality fitted premium tees and basics. Bartlett discusses True Classic's product portfolio (0:49), why the D-to-C brand is currently exploring opportunities for expansion into physical retail (1:37), an...

In episode 351 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Johnny Meagher, senior director of marketing, North America at Wrangler, the 75-year-old heritage American jeans and workwear company. Listen in as Meagher discusses Wrangler's recent launch of a sustainable jean collection for Earth Day (0:58), the role that sustainability plays at the retailer (3:17),…

In episode 350 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kadian Langlais, chief marketing officer of Renfro Brands, a leading designer, manufacturer and marketer of quality socks and legwear products. Langlais discusses the 100-year-old brand (1:02), her professional background in retail (3:12), and the impact that inflation and supply chain disruptions are having on…

In episode 349 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Shawn Nelson, founder and CEO of Lovesac, the ultimate modern furniture store featuring high-quality bean bag chairs, sectionals and accessories. Nelson shares Lovesac's origin story, how the brand's products and business has evolved over time, and some of the factors that have fueled its…

In episode 348 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ali Mize, director of environmental and social governance (ESG), belonging and corporate philanthropy at Neiman Marcus Group, the portfolio of luxury brands including Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow. Listen in as Mize discusses the release of Neiman Marcus Group's first-ever ESG report,…

In episode 347 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lori Conley, general merchandise manager at BHLDN, a thoughtfully curated wedding shop brought to you by Anthropologie, part of the URBN portfolio of global consumer brands. Conley discusses how the BHLDN brand is unique in the bridal industry, her professional background in retail and bridal, and the…

In episode 346 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Laura Donahue, vice president of corporate social responsibility  at CarMax, a used vehicle retailer. Donahue discusses the CarMax business and her role, the retailer's 2021 Giving Tuesday campaign that provided associates with funds to donate to a charity of their choice, and why giving back…

In episode 345 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Aaron Dunford, senior director of digital and marketing at Nordstrom, the heritage luxury department store chain. Dunford discusses why Nordstrom recently launched its retail media network, how it enables brand partners to better connect with Nordstrom customers, and how the retailer is providing valuable…

In episode 344 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Scott Saeger, senior vice president, chief information officer and chief technology officer at GNC, a trusted leader in clinically studied dietary supplements for weight loss, strength and performance. Saeger discusses GNC's recent launch of Amazon Alexa voice ordering capabilities, including how consumers can utilize…

In episode 343 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brian Beitler, chief marketing officer of QVC U.S. and HSN, part of Qurate Retail Group. Listen in as Beitler discusses how QVC is incorporating new livestream shopping tools to enhance the customer experience, why he believes consumer adoption of livestream shopping is rising, and…

In episode 342 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ron Thurston, Amazon.com No. 1 best-selling author of "RETAIL PRIDE: The Guide to Celebrating Your Accidental Career" and veteran retail executive. Thurston discusses his career history in the retail industry, what he loves about working in the retail space, and how the frontline store…

In episode 341 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michael Maher, CEO and co-founder of Taylor Stitch, a men's lifestyle company crafting responsibly built staples that are made to last. Listen in as Maher discusses his inspiration for launching Taylor Stitch, the premium products the company creates, and how pandemic-driven consumer behavior shifts…