Torrice Talk & Torrice Tech Talk

We welcome back Chris Morin from Mitsubishi Electric to help provide more information on Mitsubishi Electric's MLZ ceiling cassette series - an innovative one-way ceiling cassette that fits between the studs of homes. We take a deep dive into the full set of features that make this a one-of-a-kind indoor unit for you to sell.

We bring back Russell Lattime to help walk you through setting up a Branch Box for your Mitsubishi Electric ductless equipment.

We welcome Chris Hunter, Director of Customer Relations at ServiceTitan, to Torrice Talk to discuss the importance of Adaptability in your business and why it is so important to be flexible and adapt to the current market as an HVAC business owner. 

We explore Payzerware - a full field management platform for contractors - with Sean Singleton, the Director of Business Development at Payzerware, in this episode of Torrice Talk.

We welcome back Carly Armstrong of ServiceTitan to discuss how you can improve efficiency and help your company thrive with ServiceTitan.

We discuss the best ways to build trust with your customers during the uncertain times of the COVID-19 pandemic with Carly Armstrong from ServiceTitan.

We welcome back Carly Armstrong of ServiceTitan to discuss how dealers can survive the current "Corona Chaos" and help their company become a better, more efficient company during the current state of the industry.

We discuss effective leadership and go through the "Leadership During a Crisis Playbook" with Carly Armstrong from ServiceTitan on this episode of Torrice Talk.

We discuss how to utilize your SearchKings benefits package through your American Standard Customer Care or Trane TCS elite dealer programs with Lorne Sederoff from SearchKings.

We welcome Lorne Sederoff, Director of Channel Development at SearchKings, back to discuss the Google Local Services platform and the benefits of being Google Guaranteed and receiving leads through Google Local Services.

We introduce you to SearchKings, a digital marketing firm with a focus on the HVAC market, and the benefits of working with them to take your digital marketing plan to the next level.

We welcome Darryl Margaux, President & Co-Founder of SearchKings, and Lorne Sederoff, Director of Channel Development at SearchKings, to discuss the trends in the digital market for HVAC dealers during the COVID-19 pandemic. They give their expert opinion on how to adjust your digital marketing plan and stay top of mind - and making sure you do not stop advertising despite the current state of the...

We welcome back Elaina Wellstead from EB&L Marketing to discuss the current HVAC market and how to market and keep your company relevant through the corona virus (COVID-19) pandemic.

We discuss converting an old R22 system to R410A and the correct steps to take with Phil Valpey on this Torrice Tech Talk.

We welcome AJ Jones, the Dealer Development Specialist for Dealer Diagnostics at Nexia, to Torrice Talk to discuss updates and improvements to the Nexia Dealer Diagnostics web platform that will help dealers diagnose any potential problems in systems more easily, faster and with greater data accuracy.

We welcome Kellie Lindenmoyer, the Associate Product Manager for Furnaces at Trane Technologies, and John Bailey, the Furnace Engineering Manager at Trane Technologies, to discuss the future of furnace design as well as innovations in furnace specifications and design.

We welcome John Hofmann, VP of Independent Distribution for American Standard and Trane, to Torrice talk to discuss an industry forecast. John discusses Trane Technologies, where he sees the HVAC industry evolving in the 2020's and much more!

We welcome Rich Bialobrzewski from RST Thermal onto Torrice Talk to discuss RenewAire products, centering our discussion around Energy Recovery Ventilators (ERV's).

We analyze how to properly use social media as an advertising tool by welcoming in both Elaina Wellstead and Jeannie Steinbuch from EB&L marketing. We discuss how to create audiences, what to include in ads and more!

We dive into the furnace line for RunTru by Trane, and welcome Kellie Lindenmoyer from Trane to help discuss key features, specs and advantages of the RunTru line of furnaces. Trane and RunTru are trademarks of Trane in the U.S. and other countries.

We take a deep dive into outdoor units for RunTru by Trane by exploring the key advantages and specifications of RunTru's Air Conditioners and Heat Pumps.

We continue our discussion on RunTru by Trane by welcoming Patrick Van Deventer back to Torrice Talk. This week, we discuss product features, key benefits of the RunTru product line and the new warranty program.

We introduce you to RunTru by Trane on our latest podcast. To do so, we welcome Patrick Van Deventer from Trane as he introduces the newest value equipment line that is backed by Trane.

We welcome Patty Gillette from Mitsubishi Electric back for part two of our customer service discussion where we break down the best way to set appointments and close calls with potential customers.

We explore the fundamentals of great customer service with Patty Gillette, Northeast Channel Marketing Manager for Mitsubishi Electric. In part one, we define a customer and go through the 10 rules to abide by in customer service.