Top Secrets of Marketing & Sales

Anybody who’s been in sales has probably been in a situation where you’ve been in a room with someone and you’re looking at them and you’re having a conversation with them. And they’re looking around the room. They’re looking at things. People are buzzing them on the phone. They’re like, “excuse me.” They’re taking the call and you’...

All of the things that we’re talking about, go to the idea of building your business proactively. From the standpoint of a business owner, how am I going to do this in a way that will actually work? From the standpoint of an employee, how can I get that stuff done? It requires coordination. But more than anything else, I think it requires this proactivity that we’re talking about.  Da...

Particularly in the early stages, you can do more of what you’re doing to get past a sales plateau. But generally, at some point, we hit a plateau that is created by the fact that we can’t run any faster. We can’t do any more by ourselves. So we either need to implement new procedures and new processes, we need to get some help, or something needs to change fundamentally in the b...

Reactivating your client base is easier when you create a community. This is overlooked by a lot of business people. If you’re interested in keeping your clients engaged and interacting, then by creating a community where you can interact with them on an ongoing basis, and they can, in some cases, interact with each other, it creates more of a bond than they would likely have with somebody i...

Protecting yourself from recession isn’t always easy. You’ve probably been through a recession or two in your time. And so for people who haven’t done this, it’s not fun. It’s not an exciting time. But I think the first thing that leap to mind for me is not to panic because for a lot of people, that’s the go-to strategy, and not necessarily the best one. And you...

If outperforming your competition is an issue for you, you want to look at who is the primary competition and what are their advantages? In what areas are they outperforming me? Are they outperforming me in terms of just price? If that’s what it is. And a lot of times that’s what people are up against in the online market. The online sellers are able to sell for less. And at that point you have to...

When we’re looking for alternatives to cold calling, we don’t want to turn the alternatives into something as clumsy and uncomfortable as a typical cold call. Right? Because a lot of times they are. They’re clumsy and they’re awkward and they’re not comfortable. We don’t want to just come up with another way to be that. The idea of looking for these alternatives is to say, “okay, how can I make th...

David: Hi and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing reimagining the essentials. Welcome, Jay. Good to have you here. Jay: It’s so good to be here once again. I’m very excited about today’s topic. What’s the Point of Reimagining the Essentials? David: Yeah. I mean the whole idea of the essentials to some people it’s like, “...

There’s things we forget. And it’s good to have a plan. It’s good to be reminded of very key things that are specific, even to this industry, and just knowing the way to spot people who are actually capable of purchasing. Versus those who may love you and just aren’t capable. Or those who will just string you along. Or those who use you, just so they always have another price to show, to use the p...

If you’re recommending bad products at high prices, and you’re trying to gouge people? Well, that’s evil. Right? So don’t do that. But other than that, if you are providing actual solutions that clients need, at a price that makes sense for you and make sense for them, there is absolutely nothing evil about that. I would say that’s what integrity is all about. Buildin...

The idea of The Four Quadrants of Promo Sales (i.e. The Four Mores) is to recognize that if you’re just focusing on one thing — bringing in more clients — you are very likely missing out on 75% of the available profits that are going to come from these other three quadrants. The Four Mores David: Hi, and welcome to the podcast. Today, co-host Jay McFarland and I will be talking a...

Creating customer loyalty? “Oh yes. I’m all about building relationships.” Until I sell you something and then I’m off doing the next thing, and I forget about you completely, until and unless you call again. Most people don’t do that on purpose. They don’t set out to ignore you. When somebody buys from you, you want to take care of that person. But in a lot of...

Today I’d like to share with you the recording of a live interview I did yesterday with Brandon Pecharich from Promo Corner, in which we discussed The Four Levels of Content. If you need to get clients on social media, this will explain how to do it. It’s available below as video, audio or text. I hope you find it helpful. Brandon: Hey everybody, Happy Tuesday! I hope you’re havi...

When I think in terms of building a client base proactively, to me, that means deciding in advance, what type of clients do I want? What types of clients do I not want? And then really going about putting together the processes and strategies that are necessary to attract exactly that type of customer. David: Hi, and welcome to the podcast. Today, co-host Jay McFarland and I will be discussing the...

When people think about becoming an entrepreneur, they’re not thinking about working 24 hours a day. They’re thinking about getting to some point where there is quality of life. “Be my own boss. Decide what I want to do.” But how many entrepreneurs ever get there? And what does that have to do with breaking free? David: Hi, and welcome to the podcast. Today, co-host Jay McF...

Last week I mentioned that we’re addressing the topic of Breaking Free of Your Business in our Inner Circle group. And a question came up about how solopreneurs can start to make this happen, or even if they should. The quick answer to how sole proprietors delegate is entirely dependent upon the type of business you want to build. Hi and welcome back, in our recent discussions about how to b...

Michael Gerber and David Blaise speaking at The ASI Show (many years ago!) One of my earliest business mentors, Michael Gerber, author of The E-Myth Revisited and other business classics told me that “many people leave their jobs because they’re tired of working for a jerk. Then they start their own businesses and end up working for a maniac!” This is so true. No other person on...

Last week, we talked about the entry-level awareness that’s required before you can start selling to anyone. This week, we’ll kick it up a notch. Let’s discuss the type of awareness you’ll need to create if you want to make a name for yourself, become a recognized force in your market, and generate sales consistently. It’s about making prospects comfortable enough to...

If there’s one ability necessary to begin creating an environment in which the people best suited to doing business with you have an opportunity to do so, it’s not bonding, it’s not rapport-building and it’s not schmoozing. It all starts with awareness. Simply letting people know you’re alive. One of the biggest issues that I’ve always had with so much of the co...

Leadership is critical. Over the past few weeks, I talked a lot about the idea of dominating your market. It’s a topic that resonates with a lot of business owners and salespeople, but it also appears to make some people uncomfortable. So today, instead of talking domination, I’d like to talk to you about leadership. Every market has leaders. They are people who are known for what they...

There are many decisions you will need to make when building your business. But your biggest business decision is often how you plan to grow your sales and profits. Today, business growth expert David Blaise explores the options and their pros and cons. Whenever I ask, “What is the biggest business decision you need to make when getting started?” I get a lot of answers: Some say &#8220...

We get a lot of comments and questions from people asking “how can I get it all done?” There seems to be so much that has to be completed on a given day. We have to follow up with clients, put together quotes, get pricing together, bring new clients through the door. Many people say they rarely have time for that type of thing. But more is never the solution to too much. So we need to...

There is a huge disconnect in business today — one that wastes enormous amounts of time and causes salespeople and business owners to miss out on enormous opportunities. While it’s common in many businesses, it’s rampant, even among those who might be great at everything from social media, to content marketing to traditional selling. It’s the disconnect between digital and...

Ready to Dominate Your Market? Read or listen to the blog/podcast below, then enter your questions in the box at the bottom of this page. Visit any city in the world and you will find a slew of businesses and salespeople, each virtually indistinguishable from the next. Same approach, same products, same pitch — dull as dishwater! If you don’t want this to be you, you better figure out how yo...

If you don’t hit the sales goals set by either you or your employer, that’s a problem. In this podcast, business growth expert David Blaise explains why. If you’re just starting out and you’re not yet hitting your sales and profit goals, maybe you’re lucky. Maybe it’s just a timing thing and eventually, you will. But if you’ve been in the industry for any...