Top Secrets of Marketing & Sales

As social media has evolved, so have the ways that people are selling. From Facebook to Twitter, to LinkedIn, to whatever comes next, we all have to be on the lookout now for when social media conversations turn salesy and every conversation is suspect. David:                   Hi and welcome to the podcast. Today co-host Chris Templeton and I will be discussing the idea that as more and more poor...

Do prospects ghost you? We’ve all been through it. You have a great conversation with an excellent prospect. They say all the right things and respond to you perfectly. It sounds like an ideal match! The right product or service for the right prospect at the right time. We just need to iron out a few details to get things wrapped up, but then they stop taking your calls. They stop responding...

In this excerpt from a live Top Secrets teleconference, industry entrepreneur and business consultant David Blaise discusses your strategy for growing sales and profits...

Is your business invisible? Many businesses and professional practices struggle, not because they aren’t good at their chosen profession, but because they’re essentially invisible to their target market. They may be great at what they do, but they’re not yet great at attracting, qualifying and converting enough high quality prospects into clients. So the problem isn’t compe...

I can’t tell you how many times people have told me that they need to bring in more clients before they can invest in either the training or the marketing that would allow them to bring in more clients. And while it’s easy to immediately recognize the flawed catch-22 logic of this situation, I can tell you that those struggling with customer acquisition right now are often blind to thi...

The holidays are here! So, in this podcast we’ll discuss how to make the very most of the holiday season in terms of planning, relaxing, networking, and strategizing. David:                   Hello, happy holidays and welcome to the podcast! Today co-host Chris Templeton and I will be discussing how to make the most of the holiday season. We’ve got a nice fire going, we’ve got so...

Whenever I talk with the owner of a business or professional practice who is struggling to attract more clients, they inevitably tell me that they are either in the process of planning out a new website, or working with someone to build a new website, or updating or completely overhauling their existing website, and I am frequently forced to point out that a website alone is very unlikely to fix y...

In our Total Market Domination course, we identified Three Pillars to Creating Top of Mind Awareness with the very best prospects for the products and services you offer.  Today, we’ll give you an overview of the 3 pillars so you can determine how well you’re implementing them in your own business. David:                   Hi and welcome to the podcast today co-host Chris Templeton and...

It’s easy to get distracted in the blizzard of activities that we have going on all around us every single day. But unless those activities include a significant number of wins, you’ll never achieve the goals you’ve set for yourself. And if you don’t pay attention to your wins, it’s easy to become discouraged. So, are you winning today? And if so, are you tracking you...

Social media doesn’t work. Cold calling doesn’t work. Print advertising doesn’t work. Email is dead! Whenever an advertiser is unable to make a particular marketing vehicle work, they often blame the delivery mechanism and declare it either dead or ineffective. But what if the problem isn’t the marketing vehicle? What if it’s just the way you’re using it? David:...

Until you get crystal clear on your basic messaging, who you serve and how you serve them, you’ll find yourself attracting either no clients at all or the wrong clients , and your customer acquisition efforts will take a whole lot longer. David:                   Hi, and welcome to the podcast.  Today co-host Chris Templeton, and I will be talking about the idea of getting clear on your basi...

If you’ve ever had a conversation with someone who had zero power to make a decision, you understand how frustrating it can be. So today we’ll talk about how to get to the decision-makers. David:                   Hi and welcome to the podcast!  Today co-host Chris Templeton and I will be talking about decision makers. Who are they, where are they and how do we get to them? Welcome Chr...

It’s great when people just want to buy our products and services, but product buyers are only ever a small part of the entire market. So how do we get to all the others who could be good prospects for us but don’t even know they need our solutions? Target solution buyers! David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be discussing the...

We all have the same 24 hours in a day. It’s fixed. It’s inflexible, so earning more in less time is less about managing time, and more about managing ourselves. David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be talking about a subject that is near and dear to many of our hearts, how to earn more money in less time. Welcome Chris. Chris:...

Time after time when I ask our clients about topics they want to know more about, the subject of attracting larger clients comes up.  So, in this episode we’ll tackle it head on and address the steps you can take now to attract the larger clients you want to have. David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be talking about attracting bigge...

David:                   Management Guru Peter Drucker once said, “The purpose of business is to create a customer.” Does that mean just selling stuff or is there more to it than that? Is it really about creating a customer? Chris:                     (Laughs) Oh, it’s just selling stuff. David                     Yeah, it’s just selling stuff… that’s it. David                     Hi,...

Talk of social media in sales is all the rage and everyone is frantically trying to crack the code of how to get clients. But is social media really all that different from other forms of customer acquisition? The truth is that getting clients via social media is not just about posting. David:                   Hi and welcome to the podcast today co-host Chris Templeton and I will be discussing so...

Everyone knows that it’s far easier and less expensive to sell the clients we already have and yet very few put in the time to consistently engage and re-qualify their existing clients. It all boils down to the Five Levels of Qualification. David:                   Hi and welcome to the podcast.  Today co-host Chris Templeton and I are here to talk about all the benefits of engaging and re-q...

Success in sales is dependent upon intelligent repetition of contact, without being a pest. We need to be able to reach out to people lots of times, in lots of different ways and keep them engaged with us and very few salespeople have mastered this skill. David:                   Hi and welcome to the podcast! Today co-host Chris Templeton and I will be talking about how to create intelligent repe...

Many businesses spend a ton of money recruiting salespeople, but then ignoring the ones they have. David:                   Hi and welcome to the podcast, today co-host Chris Templeton and I are here to talk about the terrible practice of spending lots of money to recruit new salespeople and then spending little to nothing to help the very people that they’ve recruited. Welcome Chris! Chris:...

Some people say that education is never wasted. I completely disagree. My feeling is that unapplied education may be the biggest waste of all. That’s why the LAIR Method, our 4 step success cycle is so powerful David:                    Hi and welcome to the podcast. Today co-host Chris Templeton and I will be talking about education, specifically education designed to help businesses sell b...

In sports, MVP stands for most valuable player. In The MVPs of Marketing & Sales™ , the letters MVP stand for Message, Vehicles and People. These three components are arguably the most valuable things you can focus on if you want to communicate effectively and dominate your market. David:                   Hi and welcome to the podcast. Today co-host Chris Templeton and I are here to discuss T...

In the past you’ve said that market leaders think, act and communicate differently than the rest of the population. What do you mean by that? And how can people start thinking, acting and communicating like a leader? David:                   Hi and welcome to the podcast today co host Chris Templeton and I will be talking about communication, how market leaders do it compared to the rest of...

You talk a lot about market domination, is that just for effect or are you serious about it? David:                   Hi and welcome to the podcast today. I am joined once again by my co host, Chris Templeton, who is here to challenge me on the idea of market domination. Welcome Chris. Chris:                     Hey David, thank you very much for letting me be your interrogator for this podcast! D...

Many businesses can start out and plod along for years without making any serious inroads in their marketing. But those who want to grow more quickly, need to take a different approach. For years, I’ve been training my clients on a strategy I’d like to share with you today. It’s about moving from stealth mode to intimidation mode. David:                   Hi, and welcome to the p...