Top of Mind

Psychology and marketing go hand in hand- because at the end of the day, marketing is all about people. In this solo episode of Top of Mind, Hayley dives deep into five powerful psychological theories that shape the way we buy, behave, and build brands. Whether you're running a business, managing a personal brand, or just curious about why you actually added that thing to cart... this episode will...

In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again? In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success. In...

Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be. In this episode of Top of Mind, Jaryd Terkelsen—co-founder of performance coffee brand Before You Speak—gets brutally honest about startup life, $200k mistakes, the myth of freedom in entrepreneurship, and why the wrong business model can cost you mi...

Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four biggest lessons I’ve learned since starting Gambit Collective, in the hope that they help you feel a little less alone in your own journey. I'm not claiming to be a business expert—but I am an expert...

They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a b...

They say “quitters never win,” but what if knowing when to walk away is actually the key to success? In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name. Jade gets real about: 🔹 The reality of exiting a b...

In today’s hyper-connected world, is your follower count really as valuable as you think? Or is real business still happening over in-person coffee chats? In this special episode of Top of Mind, host Hayley Westoby is joined by Sophie Hood (Founder of Soul Tonic) and Lauren Meisner (Founder of Centennial World & host of Infinite Scroll) for an unfiltered conversation on the evolution of networking...

In today’s digital age, networking is no longer about what you know—or even who you know—it’s about who knows you. With LinkedIn, Instagram, and TikTok redefining personal branding, is traditional networking still worth it? Or should we be focusing solely on up-skilling and boosting our online presence? This panel, recorded live at SXSW Sydney 2024, dives into how the creator economy has changed t...

PART 2 What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age. In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok follower...

What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age. In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They...

Ever wondered what subtle psychological forces are driving your customers’ decisions? Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can c...

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to b...

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to b...

We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand).  Jess shares the secret to creating an impactful brand and answers some of the most googled questions about branding and design. We also talk about the mistakes people and brands commonly make with branding.  Whether you're a seasoned designer...

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.  Sophie launched her...

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.  Sophie launched her...

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do you find the time to create content or share content - it is always low on my priority list.  I am thinking about taking out a loan to get this website off the ground - do you think websites are crucial for business success?  What type of client...

By 2025 GenZ will account for over 27% of the workforce.  There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outline...

In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the GenZ audience in Australia.  Milly talks about how she navigates the dichotomy of marketing her GenZ mental health charity on a social media platform, even though a YouGov poll last year revealed that t...

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to gain followers?  I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on?  Hayley, you seem like a great leader - how do you g...

Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats! On her podcast, Do You F*cking Mind, Alexis talks about everything from sexual inexperience, to manipulation, to friendship breakdowns as well as understanding gaslighting, anxiety and mental health issues.  In this episode, A...

With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikTok content for Steph Claire Smith’s and Laura Henshaw’s brand Kic, bringing authenticity, relatability and humor to the forefront of this leading health and wellness brand. Over the past year at Kic,...

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan?  - I am looking to move jobs in the marketing industry, what will make my resume stand out? - How can I ensure my content is professional on LinkedIn? - Is it too late to jump on TikTok? - Is boosting my co...

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, starting in the finance industry to the luxury beauty influencer she is today, with over half a million followers across her social media platforms. In an age of content saturation, Amy believes that co...

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's Senior Account Director, Kathryn Marsh. In this episode Kathryn explains the huge opportunity for brands and businesses on LinkedIn, she shares the brands that are doing it well, as well as a new term...