Tools of the Podcast Trade

Chapters 00:00 Introduction and Overview  02:14 It's Just A Microphone  03:37 The Importance of Consistency  05:29 Becoming an Expert through Podcasting  07:24 The Value of Interviewing Guests  08:50 The Supportive Podcasting Community  10:17 No Competition in Podcasting  12:14 Meeting Interesting People Through Podcasting  13:43 Dealing with Burnout  15:33 Sharing Knowledge Freely  19:27 Foc...

Does designing the life you want feel like a pipe dream to you? Today's guest, Dr. Bo Bennett shares how it's possible to design the life you want no matter what that looks like.  His surprising journey as an entrepreneur will leave you wondering, "Could I do that?" I'm here to tell you and Dr. Bo agrees, Yes. You. Can! We examined how to define personal success by carving...

Is podcasting the answer to creating an impactful brand? This week's guest, the founder of Favorite Daughter Media, Sara Lohse believes so.  But do you have to start your own podcast to build a brand?  The answer may surprise you. Listen as we hold an insightful discussion into how entrepreneurs can build an impactful brand through podcasting. =================== ⏰Notable Time Code ⏰ ======...

In this episode, Karl Swanepoel, CEO of Revolancer, reveals the highs and lows of his evolution from a teenage freelancer to a visionary entrepreneur. Karl's candid insights promise to inspire and motivate the inner trailblazer in you, as he reflects on his exceptional path, diverging from the beaten track of 9-5 work to carve out a niche in the world of freelancing. His enthusiastic advocacy...

Did you wash cars or delivered newspapers as a kid, while dreaming of becoming an entrepreneur? Roy Coughlan certainly did, and his journey from those humble beginnings to creating over 17 companies across five continents is a testament to the sheer force of entrepreneurial spirit. Listen closely as Roy and I explore the complexities of tax optimization, the intricacies of accountancy, and the oft...

How do you use AI & social media to market your podcast efficiently? Nico Lagan, a content strategist, shares tips and strategies to increase listeners and engagement through social media and AI.  He also highlights the need for authenticity and understanding the audience on each platform. Nico also talked the power of touch points and the value of long-form content in podcasting. Nico also pr...

Unlock the secrets of podcasting's profound influence on listeners as we chat with Barry Luijbregts, Creator of Podhome.fm .  Barry transformed his love for the spoken word into a thriving podcast hosting platform. Explore the intimate bond that blossoms between podcasters and their audience, a connection that's woven into the fabric of our daily lives. Whether you're multitasking o...

Ever feel like you're spinning your wheels, trying to be more productive but not making real progress toward your goals? Then this episode is for you. Listen as Mister Productivity, Mark Struczewski talks about how to cut through the noise, revealing how simplifying your approach and focusing on the 'why' can lead to true productivity gains. Mark also shares personal stories, such a...

Do you find yourself making excuses for why you can't start a podcast? This week's guest, Maxwell Ivey, a visually impaired  YouTube podcast host,  is an author, life coach, and accessibility consultant. Max, also known as "The Blind Blogger," shares his experience on how  embracing the rawness of life's challenges can captivate an audience and build real connections. We t...

Unlock the secret to making your voice heard in the crowded podcasting landscape with our latest episode featuring Isabella Sanchez Castañeda. Isabella is the CEO and founder of Isa Media Inc., a digital marketing agency focused on the production and strategy of high-converting podcasts for businesses. As a seasoned podcast strategist, Isabella shares invaluable knowledge for small business owners...

Ready to transform your podcasting business by enhancing your personal image and style? Stay tuned because today's guest,  image stylist, Patsy Sanders, unlocks the secrets of personal style, color palettes, and their significant role in podcasting. Patsy illuminates how to bring out an authentic image that can take your podcast to new heights. She also discusses how to harmonize your persona...

Do you often feel like there aren't enough hours in the day to get everything done?  This can be especially significant if you're an independent podcaster going it alone.  What if I told you that productivity and self-care don't have to be a chore? Meet my guest, Carina Lawson, certified high-performance coach and business efficiency consultant, who has made it her life's missi...

Ever wondered why most independent podcasters fail to deliver as promised, often not even going beyond three episodes? Tune into this bonus episode as I delve into the alarming statistic that nearly 90% of independent podcasters are inactive, and attempt to help you  understand the reasons behind this trend. Drawing from a decade of industry experience and six years of podcasting, I share my insig...

Do you struggle with podcasting because it seems your brain doesn't work the way it 'should'?  Meghan Bonde, a neurodiversity specialist, guides us into the captivating world of neurodivergence in this episode. Meghan is not only an educator and TEDx speaker she's also a dancer and mom, and uses her multifaceted experiences to champion individuals who think and behave different...

This episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation. My conversation with Megan range from her debunking the idea that every business needs a podcast to spotlighting the real podcast metrics that matter. Prepare to be...

Have you ever wondered why some podcasts hold your attention while others don't? On the latest Tools of the Podcast Trade, we welcome Ajay, an accomplished media consultant and podcast host hailing from New Delhi, India. Ajay who is also the host of KAJ Masterclass Live , doesn't just bring his infectious energy to us, but also invaluable insights on how to create an engaging podcast. Ou...

If Facebook ads have been a mystery to you then this episode is for you. We've managed to nab Matt Shields for a chat - the chap who runs a wildly successful ad agency on these platforms. This episode will help you learn effective strategies for organic traffic, the importance of understanding your audience, and the power of targeted structure for your podcast. Matt spills the beans on his se...

What if the only thing standing between you and your dream of hosting a successful podcast is a myth? Join us as we navigate the podcasting landscape with People’s Choice Podcast Award winner, Dave Jackson. Not only a renowned podcaster, but Dave’s multifaceted identity as an 'edutainment' provider, teacher, uncle, brother, and guitar player also offers a unique blend of wisdom and humor...

Ever wonder how a child growing up in Nigeria can become a successful global entrepreneur? Discover how Babs Faseesin did it in this empowering interview. His fascinating journey will leave you captivated as he takes us from his childhood struggles to cracking the life code. Babs reveals how the trials and tribulations of his early years molded his mindset and propelled him to launch a platform th...

What happens when a seasoned online entrepreneur with 20 years of experience shares his golden insights on podcasting? We get an engaging, enlightening, and action-packed episode full of practical tips and strategies that can transform your podcasting journey. In this episode, Evans Putman, the creator of Podcast ATM Business Model, takes us on his incredible journey from being an online entrepren...

It's no surprise podcasting is such an exciting space. Even after almost 20 years, it is still a fairly new phenomenon. But for professionals in this space, we can't seem to get enough! Tune in as I sit down with podcast strategist, speaker, and seasoned broadcaster, Carl Richards. Drawing on his experience from a childhood stutterer to a successful podcast host, Carl uncovers the transf...

Are you ready to catapult your brand to where it will get noticed? Listen to our latest podcast episode as I sit down with Andrew Murdock, founder of YT Era, and unpack the secrets to leveraging YouTube as a platform for your podcast and business. Andrew shares invaluable insights into how YouTube's AI model enhances discoverability, how businesses can maximize YouTube marketing, and how cont...

Ever thought about podcasting and its immense potential for businesses? In this episode, Kelly Smith, founder of PodRep. Pro and the driving force behind Podcast Launchpad, reveals why podcasting is an essential tool for brand building and connecting with new customers. Trust me, you'll want to hear Kelly's inspiring journey of a 12-year span in the world of podcasting, beginning with Ge...

Although this interview was originally recorded for SoloMoms! Talk podcast, there are enough actionable tips and wisdom in this episode to re-publish so listeners of Tools of the Podcast Trade can find useful as well. This is a very insightful conversation with entrepreneur Parker Harris. He shares his life-altering experience of consciously choosing to walk people out of his life, an act that car...

Discover the best LinkedIn strategies to grow your brand from this in-depth interview with LinkedIn Super Ninja, Lorraine Duncan. Lorraine explains why businesses need to have a commanding presence on social media and how to use it to connect with customers, both existing and prospective. She also shares her wisdom on transitioning from an employee mindset to an entrepreneurial one as a LinkedIn u...