Jon Dale

Toolbox Talk

Business EN ↓ 306 episodes

This podcast is for tradies and builders who want to put structure and systems into your business so you can grow it properly. Watch more videos at smallfish.com.au and check out the Big Numbers Workbook to learn about the important numbers in your business.

Author

Jon Dale

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

May 17, 2026

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Episodes

81 - [YOUR TEAM] Avoid Conflicts: Better Communication System For Your Trades Business (3-Step Process) 03.04.2019

Sometimes conflicts arise and often the cause is a misunderstanding, having two different understandings of the situation. But I believe you can avoid conflicts if you have a proper communication system in place. Let me show what it is.

80 - [MARKETING] Jon's Journey Episode 6: Is email marketing right for your trades business? 02.04.2019

Remember last time I had a nasty experience with a tyre guy? They sent me an offer recently and I was tempted to do it. Their strategy is clever even though I feel bad about them. Let me show what they sent.

79 - [MARKETING] Is your website performing well? Questions for your web people. 02.04.2019

Let's run a quick website analysis of your trades business. If it isn't bringing enquiries or reassuring people that you are what they thought, then it's not doing its job. Here are some thoughts on what to do about it.

78 - [YOU] Jon's Journey Episode 5: Are you good at DIYs? 31.03.2019

Today, I'll show you what I do when I don't use tradies. I tried to do some DIYs at home to make a quick fix on things that bother me a lot. Want to see my work?

77 - [YOUI] Trades Business Hack: Managing Interruptions In The Workplace 30.03.2019

Are you guilty of buying into urgent matters in your trades business all the time? Don't panic, I've got a hack to share with you in managing interruptions in the workplace.

76 - [SALES] Jon's Journey Episode 4: Are you doing your sales process properly? 29.03.2019

This is episode 4 and today I'll talk about how well you do your sales process. Are you wasting your marketing money or not?

75 - [MARKETING] The definition of insanity - could you be mad? 28.03.2019

There is an internet meme going around about the definition of insanity. But I don't agree to it at all. So I tried digging more into it and here's what I found.

74 - [MARKETING] Putting Your Head Down & Getting on With It 27.03.2019

Everytime I run the Tools Down workshop, I always ask the attendees how they respond to a busy period or a difficult situation, and I got the same answer most of the time, 'just putting my head down and getting on with it.' It's funny because their wives start to nod too. They say, "He does that Jon. He does that all the time."  I know it's a...

73 - [OPERATIONS] Expecting a Quiet January? You don't have to 26.03.2019

Is a 'Quiet January' a common theme in your trades business? It doesn't have to be. Here's what you should do.

72 - [MARKETING] What is 'Vanity' marketing? Are you guilty of doing it? 25.03.2019

Have you ever heard of 'Vanity' marketing? I think that many people are guilty of doing it. I'm sure you haven’t heard about it yet because it's a term I just made up myself. And I like to call it ‘vanity’ because it's just a way of making people look good, having to spend all their money, time, and effort without getting any value from it. And it's sad to see that many people fall into this trap...

71 - [MARKETING] Christmas Rush Projects For Trades Business - How to Beat Stress and Pressure 24.03.2019

It's the time of the year - Christmas rush projects for trades business! You're probably busy and your business (and your customers) are in charge, not you.

70 - [YOU] Jon's Journey Episode 3: The Value of Integrity in Your Trades Business 23.03.2019

I just had a bad experience with a tyre company last time so I want to emphasize the importance of integrity in your trades business.

69 - [SALES] Do you follow up your quotes properly? 22.03.2019

Do you follow up your quotes properly? Research says, 80% of sales closed after 5 follow-ups. And so you need to have a good follow-up system for leads.

68 - [YOU] Value Your Time - And Make Your Customers Value it Too 21.03.2019

Value your time and make your customers value it too.  Check this out.

67 - [MARKETING] Jon's Journey Episode 2: The Importance of Building a Good Customer Relationship For Trades Business 20.03.2019

If you recall from the last journey I had, I was talking about moving into a new house and the experienced I had with the flea guy. This time it's the removalists. I engaged in a removal business in Byron Bay to move us from one house to another before when some unpleasant things happened in my life.  It was a positive experience I had with these guys. I'm moving houses again so I hired them...

66 - [SALES] Don't Undervalue Yourself - Don't Discount! 19.03.2019

I have a funny story again. My old client and a friend of mine runs a car mechanic workshop in Mona Vale. And he likes to give discounts to his customer (I'm sorry mate if you're reading this, you know who you are).  One time, we were sitting at his workshop and the customer came, ready to pick up the car, and pay for the labor and cost to fix it. My mate said, "Your car is ready, the bill is...

65 - [MARKETING] Jon's Journey Episode 1: Improving your business through your customer's perspective 18.03.2019

A story... I'm moving house and so I need a lot of tradies to help me with this transition. I feel quiet excited about it and I have been very busy packing our things but GUESS WHAT? S#!t things happen to me (I know no one's to be blamed but me) and I wish everyone knew what I've been through that day. So I decided to share my story with you of what it's been like for me to be a customer and see w...

64 - [SALES] How do you know how much to charge? 17.03.2019

Sick of being told you're too expensive? Get some certainty behind you and you'll feel better.

63 - [MARKETING] Are you using upsell questions? You should be. 16.03.2019

Get yourself an Upsell Question and Stop Leaving Money on the table.

62 - [YOU] Find Your Passion! I Call Bullshit 15.03.2019

Find Your Passion! You'll be successful if you do. Bullshit, I say.

61 - [BACK OFFICE] Small Changes, accumulated, make a big difference to your profit 14.03.2019

Big Changes Scary - Small Ones Work too! I'll show you how.

60 - [SALES] When Customers Go Quiet on you 13.03.2019

If you submit your quote and your customer goes quiet, it's not much fun. You can't eliminate it completely but you can make it happen a whole lot less if you do two things...

59 - [SALES] If your Customer is unhappy with your invoice - it's your fault! (sorry) 12.03.2019

Customer not happy with invoice? Your fault.

58 - [YOU] The Secret to Success is not Talent but Grit - How to Be Grittier 11.03.2019

Here’s your four-point plan to be more gritty and to be more gritty and to be more successful in your business.

57 - [YOU] How to Hire Properly 10.03.2019

Ever hired on a handshake and regretted it later? Do this instead.

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