Carley Zuercher
Tipsy Business
Each week, I'm serving up your next steps for your best-feeling business, backed by 10 years in the game, over a million in sales, and helping others hit multi–six-figure years without burnout.
Author
Carley Zuercher
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Etsy's New Offsite Ad Policy 02.03.2020 18:10
If you're selling on Etsy, you need to be familiar with this new rule. Today, I'm breaking down all parts of this new rule. Etsy is now charging us 12-15% for offsite ads, with no way to opt-out if you make more than $10,000. I went live on Instagram to talk about this new policy; the numbers, the pros, the cons, and this is a recording of that live! SHOW NOTES: www.twocanco.com/blog/offsite-ads
The Client is Always Right 02.03.2020 51:12
Do you think the client is always right? Today Laney and I are talking about some situations where the client is actually wrong. * gasp * Yep, some times the customer is actually in the wrong, like when they breach their contract. In this casual convo we're discussing our own experiences, how we handled them, and our advice if you ever end up in similar situations. SHOW NOTES: www.twocanco.com/blo...
How to Find Clients Using Facebook Groups 24.02.2020 47:39
Have you ever thought about using Facebook to find clients? This is an entirely new concept to me, but Sam Dinicola is on telling us how you can leverage Facebook Groups to find paying clients. No matter what it is that you do or sell, you're going to want to give this episode a listen. She's spending as little as 5 hours a month on lead generation through Facebook, which creates consistent and re...
Finding Clients from Publications and Styled Shoots 17.02.2020 58:31
Are you making the most of getting published and participating in styled shoots? In the wedding industry, styled shoots are common, and people either love or hate them. Laney and I have had different experiences, so we're sharing what has (and hasn't) worked for us. If you're currently not getting results from your styled shoots or publications, Laney's dropping some MAJOR tips for success, includ...
Intentional and Focused Branding to Help You Attract Clients 10.02.2020 46:33
Do you have a brand for your business? Not a logo or a color palette, but a BRAND that invites your ideal clients in and represents who you are as a person and business owner. In this episode, my friend Abbie from Paragraph Branding House is talking about what a brand is, what it is not, and how a clear brand and message can make finding your ideal clients easy peasy. She made a huge workbook-styl...
Business Lessons we Learned from The Office: How to Get Clients 03.02.2020 40:29
The number one question Laney and I get asked is, how do you find clients? So we're referring to our BFFs over at Dunder Mifflin to help answer the age-old question that helps our businesses stay afloat. The Office is FULL of business lessons--mostly what NOT to do--but we've found some specific tips from a few different episodes relating to finding, converting, and retaining clients. SHOW NOTES:...
Get Comfortable with Social Media 27.01.2020 51:13
In this episode, Britney is helping us get comfortable with social media. She's teaching us how to show up and has detailed Instagram tips and tricks that will help you grow your presence and business via Instagram. She's also teaching us how to use IGTV for any type of business. Instagram doesn't have to be hard, and Britney's helping us make it easy! SHOW NOTES: www.twocanco.com/blog/social-medi...
Business Basics: Multi-Level Marketing (MLM) Businesses 20.01.2020 39:23
In this episode, Nathan and I are talking about Multi-Level Marketing Businesses, often referred to as MLM's. Classic examples of these businesses are Mary Kay, Beach Body, and Amway. If you're considering joining one of these businesses, I encourage you to DO YOUR RESEARCH and set realistic expectations for yourself. 99% of people involved in MLM's, don't make any money and the average take-home...
Common Pinterest Mistakes 13.01.2020 19:07
In this episode, I'm sharing the most common mistakes that I see when it comes to Pinterest Marketing! If you're hoping to grow your Pinterest presence and utilize it as a marketing tool for your business, make sure that you're not making these mistakes. They're small things but they add up! Pinterest can be an incredible tool to grow your business, but only if used correctly. SHOW NOTES: www.twoc...
Using Etsy for Custom Orders 06.01.2020 46:47
In this episode, I have Jes from Jes Married on to talk about all things Etsy! We're covering how to use it to sell your custom work, upselling, advertising, and so much more. Jes and I sold thousands of items on Etsy, together we're talking about all the things you can do to make more money on Etsy and why we love the platform. SHOW NOTES: www.twocanco.com/blog/custom
Business Basics: Types of Businesses and How to Incorporate 30.12.2019 34:21
Have you thought about incorporating your business? In this episode, Nathan and I discuss the different types of business structures and how to create them. Learn the benefits of creating a legal business structure and how it protects you as well as your personal belongings. SHOW NOTES: www.twocanco.com/blog/LLC
Minisode: Etsy's Customer Service Warning 23.12.2019 15:32
If you're selling on Etsy, you need to be familiar with this policy. This new rule has been all over Instagram, and it's been causing some confusion. I have seen people sharing the part that says if 1%+ of your reviews are poor (1-2 stars), then Etsy can shut down your shop. While that is true, there are several other factors that people aren't sharing. Today, I'm breaking down all parts of this n...
The Truth About Having an Office Space 16.12.2019 1:01:45
If you're considering moving out of your home office, Margaret and I are talking about all the things you need to know before you pull the trigger. In this episode we're talking costs, things we wish we had known, and things we learned along the way. SHOW NOTES www.twocanco.com/blog/office-space
Credit Cards and Debt in Your Business 09.12.2019 43:35
Have you been considering getting a credit card for your business? Today we're talking about what to look for in Credit Cards and how to avoid or manage debt in your business. SHOW NOTES: www.twocanco.com/blog/credit-cards-and-debt
Minisode: Thinking Outside of Your Industry 02.12.2019 15:30
Are you too stuck in your industry? I built my stationery business by doing things differently than everyone and looking at service-based companies. There are three main things I do differently than most stationers, and we're talking about those today. If you're feeling stuck in your business, no matter the industry, it's time to start thinking outside of the box. TIPSY BUSINESS SHOW NOTES: www.tw...
Business Lessons We Learned from Gilmore Girls 02.12.2019 1:03:27
If you love Gilmore Girls and you own a business, this episode is for you. Laney and I are talking about all the entrepreneurs in Starshallow, which is *spoiler alert* EVERYONE. From Sookie and Loralie as business partners to Luke and his diner, we're talking about a lot of great business lessons that we can learn from our favorite people. TIPSY BUSINESS SHOW NOTES: www.twocanco.com/blog/gilmo...
Simplify to Realign with Your Business 02.12.2019 27:42
As a small business owner, do you feel pressured to do ALL the things you see everyone else do, leaving your to-do list impossibly long? Yeah, same. In this episode, I am talking about how I planned the end of 2019 by getting clear on a few things and cutting out all the things that didn't light me up. As entrepreneurs, we don't have to do MORE to make more money. I argue that the less we do not o...
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