Tip the Scales

“If you’re choosing your SEO vendor based upon price, it’s probably not gonna work out for you…not in 2024. There is no cheap and easy solution.” On this week’s episode Maria talks with founder and CEO of iLawyer Marketing, Mike Perez. They discuss the popular question, “Is SEO dead?”, why you shouldn’t upset Google, their no a-hole policy, and share some secret tips and tricks. Highlights 04:42 G...

“My mom always said, “The greatest thing that can ever happen to you in life, is to fall in love with the right person.” It happened, for me and Nancy ” On this week’s episode Maria talks with attorney and partner at Romano Law Group, John Romano. They discuss the new generation of lawyers, optimism in the workplace, the secret to parenting, work-life balance and reveal the profession that tips be...

“Sometimes you’re in the minority of the vote. Sometimes you’re in the majority. But you gotta respect the vote, respect everyone’s opinions, make sure everybody really feels heard in what’s being said and collectively at the end of the day move forward in the right direction together.” On this week’s episode Maria talks with attorney Scott Mansfield. They discuss how to form positive client relat...

“The problem is, people can be very successful and then they get to my stage of my life and you look up and you say, “Is that all there is?”” On this week’s episode Maria talks with attorney, founder of Parris Law Firm and 16 year mayor of Lancastor, R. Rex Parris. They discuss what it’s like working with family, how social media impacts elections, a few of Rex’s favorite books and the unusual way...

“As a kid I was very argumentative… and now, I hate arguing. I guess my form of arguing is to hopefully develop a case that’s so overwhelmingly on my side that there’s really nothing to argue.” On this week’s episode Maria talks with trial lawyer Jordan Strokovsky. They discuss his latest big verdict, why ego is a good thing, the need to argue, having a growth mindset and Maria gives Jordan some S...

“The underlying fallacy that I’ve always lived with in my life is from the time I was very young, and I think it’s true for everybody, is we have this really really well developed idea of what has to happen for us to be ok. We define our win and everything else is less than win. ” On this week’s episode Maria talks with trial attorney Joe Fried about chasing financial stability, how your energy af...

“This area of practice is very underserved…and if you just dig in a little bit and figure out the systemic problem, that corporate neglect…you can get a ton of information about what’s actually going on at that nursing home without even filing a lawsuit.” On this week’s episode Maria talks with managing partner of Smith Clinesmith, Dawn Smith. They discuss what it takes to specialize in elder abus...

“We pledge to donate to the community, in one fashion or another, at least $100 thousand a year.” On this week’s episode Maria talks with trial attorney Rick Albuquerque. They discuss pivoting from traditional marketing to community involvement, the state of bullying in New Jersey, what it takes to coordinate over 100 events a year and whether there is ROI in grassroots. Highlights 03:43 Bullies v...

“A twenty minute phone call might only take two minutes because they have some context as to what’s happening.” On this week’s episode Maria talks with founder of Hona, Manny Griffiths. They discuss Manny’s product Hona, a legal case tracker for clients. Including the improvements it can make to your company, its cost, ROI and plans for the future. Highlights 01:22 What is Hona? 08:40 Hona impleme...

Dexter Benoit “There are some telltale signs that there may well be trafficking occuring at your property…There are things that you can look at…if you are doing even the slightest bit of, let me see what’s going on here.” On this week’s episode Maria talks with trial attorney and founder of Benoit Law Firm, Dexter Benoit. They discuss the fight against human trafficking, telltale signs to look for...

“Look, you’re not as exciting as you think you are. You’re not gonna just walk into a courtroom and wow people with your magnetic presence.” On this week’s special episode, Maria talks with two guests! Ed Ciarimboli and Jay Vaughn discuss their dumbest clients, why Maria doesn’t know movies, the pros and cons of animations, the fear of flying, the infamous Chef Vola’s and Ed’s famous Italian cooki...

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community,...

“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?” On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. They discuss getting in touch with your senses, why...

“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.” On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during jury selection, racism in juries, Sean’s new...

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.” On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference. Highlights 06:19 How to get Google reviews 14:05 Is SEO dead? 35:59 Podcasting Guest Chris Dreyer ( @chrisd...

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.” On this week’s episode Maria talks with Battle Born Injury Partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette. Highlights 15:02 Phone etiquette 21:10 200 Resumes 43:10 Ambulance Chasers Guest Mat...

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.” On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief st...

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.” On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard....

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.” On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judg...

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.” On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a...

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.” On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best present a client to a jury and Robbie’s most embarrassi...

“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.” On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing lon...

“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become” On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yourself. Highlights 09:36 The best version of myself 14:...

“Life is beautiful. Why not smile?” On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter. Highlights 01:45 Recognizing a TBI 03:49 Workplace fashion 17:14 The power of mindset...

“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.” On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore. Highlights 02:49 How to build a LinkedIn following 08:26 Grammar doesn’...