Tiny Course Empire Podcast

Warren Buffett famously said, “If you don’t find a way to make money while you sleep, you will work until you die.” For online business owners, that means finding ways to earn passive income. While we all know that there are very few truly passive income options, there are a lot of ways to leverage our time and energy to earn more from work we’ve already done. In this episo...

What’s one thing that sets successful business owners apart from those who struggle to gain traction? It’s not better tools or more education. It’s not more influential friends or a more profitable niche. It’s not even about your skill level. Being successful in business requires one thing above all else: Consistent action. But showing up consistently is hard. There are so...

It’s that time of year again. A brand new, shiny calendar is just around the corner, and that means it’s time to set some goals. THIS is the year you’ll finally lose weight, get fit, start a blog, write a book, launch a YouTube channel, organize your house, quit your job, learn to knit… All. The. Things. Sound familiar? There’s just one problem. Setting goals is easy....

There are all kinds of pricey tools you can invest in as a small business owner, but one of the most useful is the free Google Alerts. In this episode, we’re digging into what Google Alerts do, how to set them up, and some ways you can use them to not only grow your business, but protect your online assets as well. Prefer a transcript? Here you go! What you’ll learn in this episode: Why Goog...

There are almost as many ways to make money online as there are people in the world who are doing it. In this episode, I’m going to break down six popular online business models, including what it takes to get started, the profit potential for each, and how to know which one is the right fit for you. Plus, we’ll talk about how to combine business models to create multiple streams of in...

Every good email marketer knows you have to nurture your new subscribers, right? But what if it turns out the whole “nurturing” thing has morphed into something it was never meant to be? What if instead of building stronger relationships, you’re actually hurting them by trying so hard to “add value” that you forget to sell to them at all? That’s what I’m a...

A friend of mine asked me recently how I plan my year. While I’m always on the lookout for ways to improve, it’s rare for me to actually sit down and have a year-end planning session. Until now. This year, the husband and I sat down and reviewed the past year, made concrete plans for 2022 and beyond, and basically acted like business owners with, you know, a business to run. I broke it...

It’s something no one likes to think about, but at some point every small business owner needs to ask, “What will happen if I can’t work?” In today’s episode, we’re talking about an uncomfortable topic, but one that’s critical to your success as a business owner, and maybe even to the stability of your family finances. What you’ll learn in this episode: Th...

Membership sites are more popular than ever, and why not? They offer recurring, predictable income, give you loads of content you can repurpose in a variety of ways, and work well as a part of an overall funnel that leads to higher ticket coaching or group programs. So if you’ve considered starting a membership site of your own, I would not be surprised. I would also not be shocked if you ha...

When you're building an online business, knowing what you want to do is just the beginning. Knowing what technology to use to make it happen is an entirely different dilemma. In this episode, I'll teach you how to play digital detective to figure out which tools and software to use, how to build a better website, and even how to find great images for your blog. What you’ll learn in this episode: A...

In the corporate world, taking a product apart so you can discover how it works and design something similar (or better) is called reverse engineering. It’s a strategy that’s been used for hundreds of years by military powers, software giants, car manufacturers, and countless other organizations to learn from and improve upon the designs of others. You don’t have to have a team o...

Consistent action creates consistent results. I see that everywhere in my business and in my life, but nowhere is it more apparent than in my marketing calendar. When I finally hit on a repeatable marketing system that I could consistently take action on, my income really started to go up. In this episode, I’m laying it all out for you with examples, and tips for how you can create your own....

Coaches, course creators, bloggers, product sellers, drop shippers, virtual assistants… it doesn’t matter what your business model is, list-building no doubt holds a priority spot on your never-ending to-do list. But there’s a whole lot more to building a responsive list than just creating a lead magnet and posting it on your website. In this episode I’m sharing the FREE st...

Feeling overwhelmed with all there is to do to start or run your online business? Honestly, I'd be surprised if you didn't sometimes feel a bit overworked, burnt out, or just plain tired. Running a business isn't always a walk in the park, but there's help. In this episode, I'm going to give you a 20-minute action plan that's going to clear your head, create good priorities, and organize your to-d...

When I was just getting started online, I knew one thing for sure: I had to start an email list. Everyone said so. The problem was, beyond creating an opt-in offer, I didn’t have a clue about autoresponders or marketing funnels, so my efforts fell pretty flat. Then I figured out the backwards approach that I’ve been using for the past four years to grow my list from a couple hundred ra...

What do you do when you’re new in business and you don’t yet have an audience to market to? That’s the question I’m answering in today’s episode of the Tiny Course Empire podcast. Grab a notebook and a pen or fire up your favorite note taking app (I’m loving Obsidian right now) because you’re going to want to take notes. This one is packed with action step...

Sometimes, when I suggest to someone that they should create a digital course, they’re all in. They’re excited about it, and they quickly dig in and make it happen. More often though, I am met with some resistance. Most people have a list of reasons why they’re just not cut out to be a course creator. But those seemingly valid reasons are nothing but lies. I know, because I used...

You’d think that with ALL the resources available to online entrepreneurs today, choosing the tech to build your business foundation would be easy. Turns out, that’s not the case, and the online marketing software world just gets more and more confusing with each new “must have” tool. If you… Are looking to upgrade your email marketing platform to better manage your growing list. Want to launch a...

There’s magic in small products and courses. Magic is what makes it possible to earn six figures or even more with products that sell for less than $50… and not just earn it, but be profitable as well. Magic is what allows you to pivot quickly and move in a different direction on a whim or when an opportunity comes up. Magic keeps you flexible and nimble. In this episode of the Tiny Course Empire...

At the Tiny Course Empire Podcast, host Cindy Bidar is banishing the online marketing overwhelm and busting the myths about digital course creation that keep you stuck in startup mode. Each week you’ll hear actionable tips, real-world strategies, and plenty of practical advice about turning your expertise and experience into digital courses, and your courses into a profitable, sustainable business...