Time to Thrive - Marketing Strategies For Small Business

In this episode of Time to Thrive , we sit down with Melissa Smith, founder of The PVA and an award-winning virtual assistant consultant. Melissa shares her journey from executive assistant to VA expert and provides actionable advice for business owners looking to streamline their operations and boost productivity. Discover how hiring the right virtual assistant can help you reclaim your time, del...

In this episode of Time to Thrive , host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repurpose content effectively to maximize its impact....

In this episode of Time to Thrive , host Bethany Meadows is joined by Heather Parady, a creative visionary and fractional COO who helps unconventional leaders turn their big ideas into reality. Heather shares her expertise on overcoming perfectionism, embracing failure as part of the process, and breaking through internal barriers like fear and imposter syndrome. She also discusses how systems and...

In this episode of Time to Thrive , host Bethany Meadows talks with Melinda Emerson, known as the “Small Biz Lady,” about turning passion into profit. Melinda shares her accidental journey to becoming a top small business expert and offers practical advice for entrepreneurs at every stage. From creating a life plan before a business plan to mastering social media and avoiding common business pitfa...

 In this episode of Time to Thrive , Bethany Meadows chats with Alicia Butler Pierre, an expert in business infrastructure and founder of Equilibria Inc. Alicia shares her journey from chemical engineering to helping small businesses streamline their operations. She introduces her Kasennu™ Framework, which helps businesses replicate their success for sustainable growth. They discuss key warning si...

I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today’s show, our guest will share some practical and tactical ways you can grow your small business using Customer Value Optimization.  Valentin Ra...

Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketing strategy, they often hesitate because of budget and time concerns. Our guest today is the founder of tiny marketing, an agency that specializes in creatin...

No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally build a strategic community to support growth. Our guest today started her career as a Chemical Engineer, obtained her Masters in Environmental Management and s...

It’s been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about their habits and best practices. I’m excited to have her here with us today to hear what she has learned from studying everyone from astronauts to athletes, so...

Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company’s success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today preaches the gospel that small business owners are vital to our economy, while teaching business owners that it doesn’t have to feel like riding out a tornad...

Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today’s guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video into an existing marketing plan, and the secret to harnessing the power of your brand story. Tony Gnau is an Emmy-award winning journalist, Chief Storytell...

From the time we are old enough to understand basic language, we are taught to share. It is ingrained in most of us that this is acceptable and expected behavior in society. The digital age has elevated the concept of sharing to an entirely new level. Forbes once called Bryan Kramer the “Zen Master to Digital Marketers.” On today’s show, we will explore the importance of the human element in a dig...

Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colga...

In today's episode, we will break down content marketing into its basic parts and demonstrate how every business owner and enterepreneur should have a strategy in place. Our guest is John Egan, a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jawhawk, he b...

As a business owner, you are the ceiling for your business. This means in order for your business to grow beyond the status quo, you need to build your skills. Things like leadership, communication, negotiation techniques and others. Our guest today is going to help us discover what skills we need and how to elevate them.  Mark Herschberg is the author of The Career Toolkit, a book that addresses...

Our guest today is America’s SuperMom LaChelle Adkins! She and her husband Jerome have been married almost 30 years and have 15 children. She raises her family while also working in ministry, running her coaching business and performing charity work. And now we know how she got the title America’s SuperMom! LaShelle Adkins is passionate about sharing her experiences to empower women to overcome ob...

Our guest today describes himself as a conversion coach. He specializes in helping coaches and consultants use LinkedIn to convert using their content.  Richard Moore has drawn from his corporate sales background and over 17 years of experience to develop elegant and organic strategies for converting prospects to customers on social media. In addition to his LinkedIn Client Accelerator program, he...

Our guest today is the self-proclaimed world’s number 1 failure.  Ben Currier worked in corporate finance and accounting for 15 years and gained experience helping companies in a wide range of industries, including video gaming, jewelry, healthcare, cannabis, real estate and more. Today, as the owner at Excel Exposure, he provides online Excel training with the goal of helping people become less a...

Our guest today is Vinnie Potestivo. He began his career as a MTV executive responsible for helping artists and celebrities claim their brand narratives in the original wave of unscripted television. He has worked with Ozzy Osbourne on The Osbournes, Jessica Simpson on The Newlyweds and Ashton Kutcher on Punk’d, just to name a few. Today he uses his Emmy Award-winning background as a media brand a...

In this episode, our guest is Roy Osing, a former president, CMO and entrepreneur with over 40 years of executive leadership experience. As President of a major data and internet company, his “out of the box” leadership style took the company from its early stage to over a billion in annual sales. He is a blogger, content marketer, and mentor to young professionals. He is the author of the no-nons...

In this episode, Alundas Havens is a marine corp veteran who has overcome adversity, abuse and neglect to embrace a mission of helping others reset their mindset for success. He is the host of The Winners Paradigm podcast when he shines a light on what successful people do to tackle obstacles and create winning habits.  www.thewinnersparadigm.com  Discover the strategies, systems and skills that l...

Michelle Nedelec has over 20 years experience in Executive Coaching, working with a range of clients from solopreneurs to 8 figure companies.  Michelle is the co-founder and Creative Director at Awareness Strategies where she provides marketing services using automation and digital solutions. She is the master of using strategy, systems and the right state of mind to build and maintain a healthy b...

In today's episode, our guest Nicky Billou shares the process and mindset of becoming a thought leader and attracting ideal clients. Nicky is an international best-selling author, corporate speaker and co-founder of e-Circle Academy, a mastermind educational program for coaches, consultants, corporate trainers, realtors and other service-based entrepreneurs.  Nicky is also the host of the #1...

In today’s episode, we will explore the science of pricing and how to stop leaving money on the table. Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows.  Over 15 years ago,...

On today’s episode we will learn from Michael about creating marketing systems that actually work, and how to avoid marketing misfires. Michael DeLon is the president of Paperback Expert, a company helping business owners create credibility through publishing books positioning them as experts in their field. He works with business owners to clarify their brand strategy, become bestselling authors,...