Tiff Talks Tech

Artificial intelligence is transforming the multifamily industry, from leasing automation to pricing strategies—but are we thinking enough about ethics? In this episode of Tiff Talks Tech, I sit down with Jack Miller, Data Scientist and AI Ethicist at HIO, to discuss the ethical implications of AI in multifamily. We’ll dive into why AI ethics matter, how bias can creep into our tech stack, and wha...

In this episode of Tiff Talks Tech, I sit down with Stephanie Anderson, Senior Director of Communication & Social Media at Grace Hill, to explore how training in multifamily goes beyond just checking the compliance box. We dive into how innovative training programs can foster employee engagement, build stronger team cultures, and create inclusive environments in one of the most diverse industr...

In today’s rapidly evolving multifamily industry, tech is reshaping how we connect with prospects, engage residents, and drive business results. But how can multifamily marketers stay ahead of the curve? In this solo episode, we'll dive into the essential skills every multifamily marketer needs to thrive in a tech-driven world. From mastering data analysis and CRM tools to embracing AI and marketi...

In this episode of Tiff Talks Tech, we're joined by AJ Tibbitts, Manager of Pricing and Market Analysis at WinnCompanies, to discuss how automation is revolutionizing the leasing process for military families. AJ brings his expert insights into the unique challenges military communities face—such as frequent relocations, early lease terminations, and complex compliance. We explore how automation c...

In this episode of Tiff Talks Tech, we're exploring the powerful ways AI is transforming the multifamily industry by helping leasing and property management teams scale their expertise like never before. Join us as we sit down with Jen Finn, the founder of HIO, a cutting-edge platform that provides instant, accurate answers to employee questions using AI-driven insights from proprietary documents,...

In this episode of Tiff Talks Tech, I’m joined by Kara Rafferty as we dive into the topic of maximizing vendor partnerships in multifamily. During a recent session for Apartments of New York, we shared actionable strategies and valuable insights to help property teams and suppliers build stronger, more impactful collaborations. From creating mutual value to leveraging tools and resources that elev...

In this episode of Tiff Talks Tech, I sit down with Katie Ritter, National Director at Widewail, to explore the ins and outs of reputation management in the multifamily industry. Katie brings valuable insights into how properties can foster authentic resident feedback, strategically leverage reviews, and improve online reputation—without losing the human touch. We’ll discuss the unique challenges...

In the multifamily industry, some of the most challenging aspects of property management include navigating move-ins and move-outs, managing evictions, and minimizing collections losses. In this episode, I'm joined by Michael Bowman, CEO and Founder of Resident Radius. Together, we explore how technology is stepping in to transform these traditionally difficult tasks. From streamlining the move-in...

In this episode of Tiff Talks Tech, Tiff and Kara Rafferty explore why multifamily marketers are stepping away from full-stack companies and embracing more specialized solutions. We’ll dive into the limitations of all-in-one providers and how niche companies, experts in their specific areas, are transforming marketing strategies. We’ll also discuss the growing trend of centralization in multifamil...

In this episode of Tiff Talks Tech, we dive into a fresh approach to navigating the multifamily industry—one that focuses on aligning your strengths and passions with the right role, rather than simply following the traditional career ladder. I’m joined by Tammy Longo Regional Sales Executive at ALN Apartment Data, who shares insights on how data and research can help you discover where you truly...

In this solo episode of Tiff Talks Tech, I’m pulling back the curtain on one of the most important aspects of working with vendors—identifying red flags before they become costly problems. Whether you're in multifamily marketing, operations, or any other sector, choosing the right vendors can make or break your success. I’ll cover: 🚩 The biggest warning signs that a vendor might not be the right...

In this episode of Tiff Talks Tech, we’re diving into the world of APIs and how they can revolutionize the multifamily industry. Join Remen Okurua and myself, as we simplify the concept of APIs, explaining what they are and how they function as a universal translator, enabling seamless communication between different software applications. We'll discuss the essential role APIs play in helping mult...

Have a groundbreaking idea but no coding experience? In this episode of Tiff Talks Tech, we explore how you can turn your vision into a fully functioning product—without ever touching a line of code! Join me as I sit down with Cory Friedman, Founder of Kompas, who took the no-code route to build a successful fintech product. We’ll dive into the process of choosing the right no-code tools, overcomi...

In this episode of Tiff Talks Tech, we’re diving into how technology is revolutionizing maintenance operations in multifamily properties. From predictive maintenance tools to streamlined communication apps, tech is transforming how maintenance teams work—and it’s boosting resident satisfaction along the way! I sit down with Jon Hines at Hello Spoke to chat about how these tools are moving maintena...

In this episode of Tiff Talks Tech, we sit down with Justin Jones, AI Evangelist at Hy. Ly and founder of Multifamily Q Space, to explore the complex relationship between technology and identity in professional spaces, particularly within the multifamily industry. We analyze how AI and emerging technologies can either support or hinder the authentic expression of identity at work. From advancing i...

In this solo episode of Tiff Talks Tech, I’m reflecting on my journey through the multifamily industry. After eight years of navigating the marketing, technology, and operational challenges in this space, I’ve gathered key insights that have shaped my approach to solving industry problems. From the power of automation and data-driven decision-making to the importance of vendor relationships and ad...

In this episode of Tiff Talks Tech, we dive deep into the world of student housing technology with Hannah Diamant, the National Director of Digital Marketing at Campus Life & Style. Hannah brings a wealth of knowledge about the technology driving modern student housing. Join us as we explore: Technological Evolution: Discover the key technological needs of today’s student housing and how these...

In this episode of Tiff Talks Tech, we sit down with Autumn Hunt, a seasoned property management marketer who has successfully transitioned to the vendor side of the multifamily industry. Join us as we explore the challenges, surprises, and valuable insights gained from making the leap from managing properties to providing tech solutions. Our guest shares their journey, revealing how their backgro...

In this episode of Tiff Talks Tech, we delve into the transformative power of asking the right questions to enhance partnerships between vendors and property management teams. Angela Flick, Founder of Wynot Strategic Concepts, shares practical strategies for both sides, highlighting how understanding each other's challenges, success metrics, and long-term goals can drive more effective solutions a...

I’m pulling back the curtain on what it truly means to grow as a one-person marketing team. Whether you're in the same boat or just curious about the balancing act required to juggle multiple hats in the marketing world, this episode is for you. I’ll share my personal journey from starting as a marketing assistant and leasing agent to eventually becoming a VP of Marketing. The path wasn’t always s...

In this episode of Tiff Talks Tech, we're diving into the transformative power of apartment automation for centralization, with a unique twist on the concept—specialization. Joining us is Tyler Marker, the Director of Marketing and Professional Development at Zidan Management Group, who has been pioneering a pilot program that redefines how teams operate within multifamily management. Tyler shares...

Join us as we dive deep into the world of data-driven decision-making in the multifamily industry with our special guest, Tess Suchoff, VP of Strategic Initiatives at Venn. Tess shares her journey into the multifamily sector and how her experiences have shaped her expertise in utilizing data for impactful marketing strategies.

In this episode we sit down with Terry Wang, Founder and CEO of ReLease, to explore how modern renter expectations have transformed lease terms in the multifamily industry. Terry shares his insights on the evolution of renter demands, driven by technological advancements, and how these shifts vary across different demographics. Terry also discusses how data analytics can reveal the most popular le...

In this episode, we'll explore how technology can be harnessed to elevate your personal brand and expand your professional influence. From optimizing social media platforms and crafting engaging content to leveraging cutting-edge digital tools and automation, this podcast covers a wide range of topics designed to empower listeners to build and maintain a standout personal brand in today's competit...

In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins me to discuss the Future of Content Marketing in Multifamily. Together, we speculate on the future direction of content marketing in the multifamily industry, considering emerging technologies, shifting consumer preferences, and evolving industry dynamics. In this episode, we cover how marketers can stay ahead of the curve...