TicketManager All Access Interview Series

Luke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.

Michael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.

Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.

Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must...

Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.

David Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.

Chris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer bu...

Joey Graziano, Senior Vice President and Head of Global Event Strategy & Development for the NBA shares how the league is throwing out the playbook and taking a new approach to special events as it looks to move beyond content.

Carl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages worldwide.

Michael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting various audiences to meeting business and marketing goals.

As we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.

Steve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy and objectives behind the enterprise software giant’s athlete ambassador program, as well as how agency and client work together to achieve goals.

Jan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and objectives for its wide-ranging portfolio, its decentralized decision-making structure, performance measurement and more.

Nick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what’s happening in premium seating, crypto deals and more.

Erin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, charts the regional financial services firm’s sponsorship strategy, screening process, and evaluation methods, as well as the importance of coordination between central and local offices.

John Brody, Chief Revenue Officer for LEARFIELD, joins the podcast to examine a host of new developments in college athletics and what they mean for schools, student athletes and their brand and media partners.

Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.

Steven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.

Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right. 

Jeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market dynamics and the evolving college football landscape.

Alex Baldwin, President of the Korn Ferry Tour, delivers an inside look at how the “pathway to the PGA Tour” differentiates itself when working with corporate partners, as well as plans to grow the circuit and tell the stories of its players.

Michael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.

Ed Horne, President of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his, and identifies what brands and rights holders can do to be successful in connecting with consumers through their passion points.

Bill Hancock, Executive Director of the College Football Playoff provides an update on the state of the playoff and what’s next for the organization, its brand and its fans.

Meka White Morris, Executive Vice President, Chief Revenue Officer for the Minnesota Twins, explores how teams, leagues, venues and events can prepare for growth by updating their approach to fan engagement, hiring and diversity, equity and inclusion.