Thriving Practice with Tracy Cherpeski

If you make good revenue but still feel like there's never enough money in the practice, you're not broken—you're probably just missing financial clarity. In this SNACK episode, Tracy Cherpeski and Miranda Dorta get into one of the most common and least-discussed gaps in independent healthcare: the difference between having a great accountant and having a real financial strategy.  Read the full sh...

Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy.  Read the full show notes, memorable quotes, and key takeaways.   See Where Your Practice Stands:  Take our Pr...

You were trained to put yourself last. Not explicitly—nobody handed you a brochure. It happened through culture, through modeling, through what got rewarded in medical school and residency and every clinical environment since. And by the time you opened your own practice, you were running yourself exactly the way the system trained you to: straight into depletion.  Read the full show notes, memora...

Perfectionism can feel like a strength—until it starts quietly costing you time, momentum, and peace of mind. In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to talk about one of the most persistent challenges for practice owner CEOs: knowing when good enough actually is good enough.  See Where Your Practice Stands:  Take our Practice Growth Readiness Assessment   Read the full...

What if the most healing thing a healthcare provider can do has nothing to do with a diagnosis or a prescription? In this episode, Tracy Cherpeski sits down with Dr. Fred Moss—a psychiatrist with 46 years in the mental health system who believes that human connection, not medication, is at the heart of all healing.  Read the full show notes, memorable quotes, and key takeaways.   See Where Your Pr...

If you opened your practice to help people heal but spend most of your day checking, correcting, and redoing your team’s work, this episode is for you. Tracy explores why this pattern isn’t a team problem—it’s a leadership identity problem rooted in your clinical training. The same precision and thoroughness that makes you an exceptional clinician can quietly erode your team’s confidence, initiati...

If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good.  See Where Your Practice Stands:  Take our Practice Growth Readiness Assessment   Read the full show...

Marketing your healthcare practice doesn't require expensive campaigns or overwhelming social media strategies. In this episode, Kurt Hoffmann, founder of Abra Marketing, explains why consistent, authentic marketing is part of your mission as a healthcare provider—and how to make it manageable when you're already stretched thin.  See Where Your Practice Stands: Take our Practice Growth Readiness A...

What happens when a policy leader, a strategic CFO, and an AI innovation specialist all arrive at the exact same conclusion about healthcare leadership - independently? You get validation of what Tracy has been teaching for years.  In this episode, Tracy breaks down her recent roundtable with three heavyweight experts: Marc Chow (CEO of Santa Clara County Medical Association), Aaron Gold (strategi...

Running a profitable medical practice requires more than clinical excellence—it demands financial clarity that most healthcare providers were never trained to achieve. Many practice owners find themselves caught in a frustrating paradox: their accountant tells them they're profitable, yet their bank account tells a different story.  Is your practice growth-ready? See Where Your Practice Stands: Ta...

More than half of healthcare practice owners report burnout, and the traditional response—working harder, seeing more patients, adding more services—keeps them trapped in a cycle that never delivers the freedom they imagined. In this SNACK episode, Miranda Dorta interviews Tracy about the 10x practice owner mindset and why sustainable practice growth requires subtraction, not addition.  Read the f...

Dr. Kenneth Pierce didn't just fill a geographic gap when he opened Veterinary Vision Center in underserved Shreveport, Louisiana—he identified a nationwide crisis. The shortage of veterinary specialists means general practitioners often lack access to expert guidance for complex cases, leading to stressed veterinarians, suboptimal patient outcomes, and frustrated pet owners facing long drives and...

Dr. Shelina Jaffer's physician burnout journey is textbook—until it isn't. This London-based GP normalized stress and physical symptoms for months before a moment of emotional darkness forced recognition: this was advanced burnout. Her recovery story and the creation of HavenWithin offers a roadmap for healthcare professionals seeking sustainable wellbeing.  Is your practice growth-ready? See Wher...

In this candid SNACK episode, Miranda turns the microphone around and interviews Tracy about her recent speaking tour across California. Tracy spoke at multiple events with the Santa Clara County Medical Association and Fresno Madera Medical Society, teaching burnout prevention at the CME level—and what she learned surprised even her.  You'll hear about the practice owners who started their own pr...

If you're a healthcare practice owner who made New Year's resolutions this January, only to watch them crumble by February, you're not alone—and more importantly, you're not failing. After nearly 16 years of coaching highly credentialed business owners, Tracy Cherpeski has seen the same pattern: resolutions fail not because practice owners lack discipline, but because resolutions themselves are fu...

The end of the year brings more than holiday obligations for healthcare practice owners—it often brings exhaustion that ripples through your entire practice. When you're running on empty, your team feels it, and suddenly everyone's pretending their way through December while practice culture slowly fractures.  In this episode, Tracy reflects on meaningful wins from 2025—including CME accreditation...

Are you seeing more patients than ever but wondering where all the money is going? You might be caught in the revenue trap.  In this candid SNACK episode, Miranda turns the mic on Tracy to explore why practice growth doesn't always translate to better profit margins or more freedom. Many healthcare practice owners are busier than ever—maybe even adding providers or locations—but when they look at...

Are you concerned about NIH funding for your research? Dr. Meg Bouvier, founder of Bouvier Grant Group, shares encouraging news: despite proposed cuts, Congress has protected NIH's nearly $50 billion budget with strong bipartisan support.  In this episode, Dr. Meg Bouvier explains how researchers can adapt their grant applications by reframing language to emphasize disease burden reduction and cos...

Healthcare unions are gaining momentum in hospitals and health systems, and if you're a private practice owner, this shift creates a significant opportunity for you. With 25% of physicians in hospital-led organizations actively considering leaving, experienced doctors are looking for alternatives to systems that have burned them out—and many are turning their attention to private practice.  In thi...

Starting your own medical practice can feel like stepping into an entirely different profession—and that's because in many ways, it is. Dr. Gina Maccarone, cosmetic surgeon and owner of The Surgeonista in Cincinnati, knows this tension well. After years in general surgery and trauma care, she made the leap to cosmetic surgery and private practice ownership.  Read the full show notes, memorable quo...

Burnout prevention advice rarely works for practice owners because it ignores the structural realities of running a healthcare business. Generic wellness tips like "set better boundaries" or "take more vacations" fall flat when you're responsible for payroll, team development, and practice sustainability. In this episode, Tracy breaks down why traditional burnout prevention fails and shares three...

Practice ownership comes with a unique paradox: the autonomy you fought for also means carrying the full weight of clinical work, business management, and leadership. In this episode, Tracy breaks down the World Health Organization's three-phase burnout framework and reveals why nearly half of all physicians are experiencing burnout symptoms—and what makes practice owner burnout distinctly differe...

In this candid snack episode, Tracy sits in the interview seat as Miranda explores the practical reality of AI for private practices. Following Tracy's conversation with David Herman about AI in dental marketing, this episode addresses what practice owners are really asking about AI implementation, where these tools genuinely help, and the critical questions to ask before investing time and resour...

Healthcare attorney Sarah Covington joins Tracy to discuss why proactive legal engagement saves independent practice owners both time and money. Drawing from her experience in big law, health systems, and her own practice, Sarah reveals the compliance requirements most practice owners don't know about and shares practical strategies for managing the juggling act between patient care and business l...

Financial planning expert Anjali Jariwala joins Tracy to discuss the unique financial challenges physician practice owners face and why comprehensive planning requires both personal wealth management and business strategy. With her background in tax and financial planning plus personal ties to the physician community, Anjali offers insider perspective on navigating the complex transition from resi...