THRIVE by Bridgestone Americas

We know tires are black and round and made of rubber, but there's extensive complexity that lies beneath that general description – especially when it comes to rubber. This episode of THRIVE explores the science and sourcing of rubber at Bridgestone Americas today, and introduces you to a desert shrub named guayule (pronounced why-YOO-lee) that could provide a domestic and sustainable source of ru...

Firestone Industrial Products (FSIP) patented the very first vehicle air spring in 1938 and has led the industry ever since. While the air spring has remained a critical component for decades in commercial trucking, its benefits are seeing increased demand in passenger vehicles as the industry evolves into an electrified and connected future. In this episode, THRIVE host Keith Cawley explores the...

Growing and preserving the rich histories of brands like Bridgestone and Firestone doesn't just happen naturally. It takes global collaboration, creativity, and coordination. Bridgestone Americas Chief Marketing Officer, Philip Dobb s, and Director of Branding & Marketing Strategy, Elizabeth Lewis , sit down with host Keith Cawley to share the strategies and investments that are helping tell our b...

Scott Damon has collected diverse experience and perspective across several different areas of the business in his 25-year tenure with Bridgestone Americas. In this latest episode of THRIVE, the company's COO joins Keith Cawley to share his journey from engineer to executive leadership, his perspective on the current state of the business, and a look at some of the current challenges and opportuni...

Nearly a century after the first Firestone services centers opened in 1926, Bridgestone Retail Operations currently manages the world's largest network of company-owned automotive service providers with four retail brands, more than 2,200 stores, and approximately 23,000 teammates. But the strength of this nationwide footprint truly lies in the trusted role each individual store plays in helping t...

At Bridgestone, Employee Resource Groups (ERGs) play a vital role in bringing together teammates that share similar life experiences and interests. To celebrate Pride Month this June, THRIVE host Keith Cawley spotlights BPROUD, our ERG that connects LGBTQ+ teammates and allies across the company. Keith chats with John Sylvina , Senior Facilities Manager and BPROUD President, and Jake Martino , Dir...

Bridgestone's roots in racing date back more than a century through the Firestone brand. Since Ray Harroun's Firestone-equipped Marmon Wasp won the inaugural Indianapolis 500 in 1911, the brand has been synonymous with open-wheel racing and delivered leading-edge tire technology that has pushed the sport forward. In this first episode of season two, THRIVE host Keith Cawley takes us to the track f...

In season 2 of THRIVE, a Bridgestone Americas Podcast, listeners will journey across the company through stories from teammates involved with the Indy 500, the Olympic Games in Tokyo, and so many exciting places in between.

Bridgestone has outlined a vision to become a sustainable solutions company by 2050, and with it are some significant goals related to renewable resources, CO2 reduction, and more. But we also know that sustainability is far more than just the environment – it includes human rights, safety, labor and procurement practices, and even socio-economic issues. In the final episode of THRIVE's inaugural...

As our aptly-named podcast makes clear, we're rallying around a new mantra at Bridgestone Americas: "Today, Tomorrow, Together…We Thrive." We're looking beyond what we do to focus more on how we do it. Join host Keith Cawley for a conversation with Jason Fisher, Chief Human Resources Officer at Bridgestone Americas, about the steps the company is taking to build a culture where everyone can flouri...

Bridgestone strives to build and champion a team of people and perspectives as diverse as the world it serves. But as the focus on diversity, equity and inclusion continues to grow globally, how are we evaluating and supporting our own commitments in these areas? Join THRIVE Host Keith Cawley for a personal conversation with Ebonee Davis Ifeobu, Executive Director of Talent, Culture & Diversity, a...

Starting with Harvey Firestone in 1900 and then the founding of Bridgestone by Shojiro Ishibashi in 1931, our company has been creating and advancing tire technology for more than a century. And while our vision is to become a sustainable solutions company by 2050, tires will continue to play a critical role as the foundation of our North Star business model. In this episode, THRIVE host Keith Caw...

The world is rapidly changing every day. New technologies are emerging. More information and data are at our fingertips. And consumer behaviors are shifting seemingly overnight. Amid these changes, Bridgestone has set a new vision to evolve beyond just tires and rubber to become a sustainable solutions company by 2050. How has Bridgestone prepared for this moment and where are we innovating to bri...

It was just two months before the world was shaken by the COVID-19 pandemic when Paolo Ferrari took the helm as President and CEO of Bridgestone Americas. What does a new leader do in the face of something this daunting? How did his personal experiences impact his decision-making? And, what is his motivation that helped create our new North Star vision that will guide Bridgestone Americas out of t...

THRIVE, Bridgestone's first ever podcast, is bringing listeners the unique perspectives and experiences of people across the organization through personal conversations to help us all understand how an industry giant is evolving at a moment of unprecedented change in technology, consumer behavior, and society.