Tony Knopp

Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast

Business EN ↓ 159 episodes

The Three Things I've Learned in sports, tech and live events is the podcast for entrepreneurs in software as a service, technology, sports business and sponsorships professionals. My name is Tony Knopp and I've been working in Saas, tech, sports and live events for just over 20 years now where I've been surrounded by super impressive people who have taught us quite a bit and invested in us as we make mistakes and iterate in tech, sports and live events. Each week, we share what we learned either this week or from our twenty years at the Dodgers, LA Kings, AEG, StubHub's very early days and he...

Author

Tony Knopp

Category

Business

Latest episode

Nov 21, 2025

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Episodes

How to view SPACs in sports - How to get real information on companies selling - Why to be authentic with your team no matter what 16.10.2020

Three Random Things I Learned In SaaS, Sports, Tech & Live Events for the week of October 15th, 2020. The three things is a collection of weekly ideas, notes and experiences we have while building businesses in enterprise software as a service, the sports industry, technology, and live events. Real advice from real entrepreneurs we hope can help others along the way.  1. SPACs and sports  2. The S...

NBA Finals Sagging Ratings - How To Approach Intellectual Property - China's Live Events Resurgence 09.10.2020

In this episode we discuss the NBA's sagging finals ratings. Why China's post-Covid tourism resurgence doesn't signal the same for the North American live events industry. And thoughts and advice on your new groundbreaking idea and how to 'protect' it.

Everyone In Business Has Imposter Syndrome - What's You & What's Your Brand - Why To Keep A Journal 02.10.2020

We discuss Imposter Syndrome, how to understand whether you're getting the attention or if the brand is opening doors for you (hint: it's often the brand) and why keeping a journal has been great for us.

How To Handle The Haters - What To Expect In Court - How Live Events Pros Should Handle The Shutdown 25.09.2020

1. Live events professionals cannot stall out. We need to move while events are on pause 2. "Do you really want to leave this decision to a politician in a costume" - some of the best advice I've gotten on lawsuits 3. If you build something beautiful others only have two choices 1) build their own or 2) tear it down. How do we handle the haters.

Why Time Is A Salesperson's Most Costly Asset - How Distraction Ruins A Company - Seek Out The No's 18.09.2020

1. Time is all that matters to great salespeople. They don't "have to make 500 calls," they know they only "have" ~500 calls before time expires. They don't even look at activity stats. Once they see the world through the time lense, they prioritize what closes deals. They don't waste time on people who can't say yes. They get to No quickly. They ruthlessly eliminate busywork. Like Bill Walsh says...

We All Pay the Sins Of The Past - Why Equity Is Common In Partnerships - Use Bad Incentives To Win 04.09.2020

In this episode we discuss how our business will always pay for the sins of others in the past, and how we can adapt We talk about how partnerships are no longer only about the money with incumbents taking equity stakes in their new business partners And we share how the bad sales and marketing incentives of your competition are your best advantage

How To Handle Business Mortality - Wisdom Learned Through Young Heartbreak - What Your Team Is Saying About You When You're Not Around 28.08.2020

We discuss how to cope with the fear of zero when starting and growing a business. We share some lifelong, and simple, wisdom learned through young heartbreak And finally, we discuss what your team is saying about you when you're not around - and an exercise to make us all better

How "Ladder Leapers" Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them 31.07.2020

In this episode we discuss how to handle "Ladder Leapers" when selling into big companies. We share our experiences losing bids and how the many times we won their business later and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.

Welcome To The Three Things I Learned In SaaS, Sports, Tech & Live Events 24.07.2020

Welcome to the Three Things I Learned In SaaS, Sports, Tech & Live Events! The Three Things is a journal of our experiences building a sports technology SaaS from a three man garage band with our own money to a $100 million dollar industry leader. In the welcome podcast we discuss why we do the Three Things, what we hope to share and who we are.

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