Three For Three: Tips, Tales and Trends for Leaders

Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.

Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring. 

Knowing your audience is critical in marketing, and there is a clear choice right now if you are marketing products or services to boomers. 

Geeg Wiles has traveled the world, all thanks to a wooden statue. Geeg tells how he changed the direction in his life with the help of a creative approach and starting the conversation. 

This week, Matt and Kurt sit down to take a look back at the previous year, discuss trend predictions for content marketing in 2021, and Kurt gives his best prediction at what trending headlines will look like at the start of the new year.

This episode of Three for Three goes deep into life planning and what it means to be successful. Dennis Kleidon is an artist, an entrepreneur, and a life coach who believes strongly that there is no right time to reevaluate the direction of your life and how to change its course based on what you want.

With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps small businesses can be taking today to maximize success in 2021.

This week, Matt and Kurt sit down to talk about Quibi closing it's doors, Reese's Halloween PR stunt, and Kurt gives his best prediction for this year's most popular costume.

When a 100+-year-old Fortune 500 company rebrands, it needs to go through the proper steps to get it right. Kara Buckler was behind the new rebrand for J.M. Smucker, and she describes what their process was like to make it happen.

Kurt and Matt look into the importance of translating your website and how it can help boost your web traffic.

This week, Matt and Kurt sit down to talk about digital ad spending, the ALS Ice Bucket Challange medical breakthrough, and Kurt's prediction for a new social media challenge.

Personal branding is a smart move right now for professionals right now. Roy Browning has taken the path, and he gives advice on how to approach it. Plus, we look back in history at how presidential candidates have branded their campaigns with taglines. 

As new statistics for marketers pop up, this week we take a look at the problem with data in marketing. 

This week, Matt and Kurt sit down to talk about Walmart+ and the company's recent initiatives. Kurt gives his prediction for Walmart's next service offering.

The Bounce Innovation Hub is a collaborative workspace and entrepreneur resource in Akron, Ohio. Bounce's CMO Jeanine Black talks about how startups can maximize their time and efforts with the help of a place like Bounce.

This week, Kurt discusses the importance of making your social media channels accessible and tips to do so.

The Akron Zoo's director of marketing and public relations discusses how his organization has survived COVID-19 through smart communication techniques.

This week, Matt and Kurt discuss Domino's plans to host a Film Festival, the work of a devoted teacher, and Kurt's prediction for the next pizza topping on the chopping block.

Love Akron's Kemp Boyd shares his secrets to leadership and how building a HOT culture helps him as a CEO and a coach. 

This new mini-series hosted by Matthew Hogan, Social Media Manager at Kleidon, features the latest news in marketing, social media, and design. In this episode, Matt and Kurt talk about the potential TikTok ban, COVID Wine Fairies, and ideas for the next level in 2020 Jumanji.

Host Kurt Kleidon asks Matt Keeler, VP of Sales and Marketing for Walnut Creek Foods in Walnut Creek, Ohio, how he has managed marketing and communications during the COVID-19 pandemic.

Joe Swiatkowski is the president of a third-generation wholesale food and snack company, Hickory Harvest Foods, in Akron, Ohio. He shares three tips about his leadership has gotten the company through the pandemic of 2020. 

Matt Hogan and Kurt Kleidon talk about common-sense communication as it evolves in the new decade.

Mike Palmer is the president of Dutchman Hospitality Group and oversees a multifaceted company that provides hospitality experiences in the areas of lodging, shopping and restaurants. He provides his insight on how to lead your team in a way that will create a great customer experience.