This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter. Rants and raves includes the NYTime's ad tool and Billy Joel's new A...

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing ins...

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming....

Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box. Rants and raves include small audience w...

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And...

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launches Chat GPTeams. Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mista...

If you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok? In rants and raves, it's the end of the third-p...

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events. In rants an...

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week's links: Sahil Bloom's Annual Review This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling poi...

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit. AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content  but rather conversational Adve...

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search? And everything you know about po...

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity. Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future. Rants and raves i...

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026. And...

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves...

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers? In rants and raves...

A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. LinkedIn will rise to the top. First party data will rule. AI dominates. Google uses AI detector. Content acquisitions on the rise. Recession will be loca...

A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X d...

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done. And finally, ne...

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different. Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move? And marketers are as tense as ever. Is this temporary or just stating the...

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager. At the same time, X is making some ridiculous moves, including rolling out a new "advert...

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTub...

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Au...

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Media is not dead (as reported). Good news? And Google plays with politics and Taylor Swift. Rants and raves include Robert's new book (link below) and...

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at...

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision? Rants and raves include LinkedIn's new verificatio...