This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week...

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines.  Rants and raves include Coca-Cola, Target...

In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads.  SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves inclu...

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM examp...

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting closer?  No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or...

This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardless.  In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising.  In addition, the boys discuss the marketing technology landscape and why Twitter's play...

In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead.  In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means.  Rants and raves include #MayhemSale from Allstate and an amazing interview from M...

In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem).   In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunit...

In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Col...

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today.  Rants and raves include the latest Sony scandal.  Th...

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research.  Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list?  Rants and raves include a...

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through so...

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times /Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media.  This week's raves include a unique comedy video related to content...

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That's right...get ready for all your Facebook promotional content to go bye bye.  In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar.  Two raves this week include a print magazine launch from Airb...

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content market...

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site.  Rants and raves include a...

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example...

In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page.  In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed.  Rants and raves include a Starbucks Video and H...

In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen.  That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content servi...

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing.  This week's TOM example: Swide.com from Dolc...

In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is a subset of inbound.  Joe and Robert couldn't disagree more.   In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Ma...

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider.  In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising.  Rants and raves include an HBR misstep and the Wall Street Journal guide to native adverti...

In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts.  In addition, the boys discuss a couple articles about the future of content marketing software.  Is it just getting started or is this as big as we will see it?  Raves include Marcus Sheridan's key post o...

In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network.  Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping). 

In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth.  Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible.  This week's TOM example: M...