This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

What does it really take to build a brand that lasts? In this episode of  Behind the Brand , Svenja Lyon sits down with  Julie Cole , co-founder of  Mabel's Labels , to unpack how a simple solution to a real-life parenting problem turned into a globally recognized brand. From basement beginnings to building trust at scale, Julie shares honest insights on branding, visibility, storytelling, and des...

In this episode of  Behind the Brand , host Svenja Lyon sits down with Kathy McNeill, founder and creative director of Creative Pixels Marketing, to talk about the real work behind effective branding. With a background in publishing and nearly a decade leading her own boutique marketing firm, Kathy brings a rare blend of creative direction, strategy, and data-driven thinking. Together, they explor...

Highly successful women know how to build careers, businesses, and full lives—but love often feels like the one area that won’t fall into place. In this episode of  This Might Get Creative , Svenja Lyon sits down with  Natalia Heart , a certified dating and relationship coach who helps high-achieving women heal old patterns, reconnect with their feminine energy, and build emotionally fulfilling re...

In this episode of  This Might Get Creative , I’m sitting down with someone who truly embodies what it means to show up for a community— Tara Lauterbach , realtor at RE/MAX Heritage Properties and one of Mount Olive’s most recognizable connectors. If you live in Morris County, you’ve probably seen Tara at community events, cheering on local sports, filming videos around town, or negotiating a deal...

Building a brand is so much bigger than a logo — it’s about clarity, confidence, and the community that holds you up. In this episode, I sit down with  Tara Gilvar , the founder of  BIG – Believe Inspire Grow , a women’s empowerment and business community that has helped thousands of women step into their purpose, build confidence, and create the careers and lives they want. We talk about: How BIG...

In this episode of  This Might Get Creative , Svenja sits down with  Patti Singer , founder of  Follow Me Social Media Consulting , to talk about what really makes small businesses visible online — and it’s not just posting more. Patti shares how being laid off in 2008 led her from an Amish furniture store to chimney sweeping to building a social media agency that helps small and mid-sized busines...

In today’s episode of  This Might Get Creative , Svenja Lyon chats with  Alex Nedelea , founder of  LPV Agency , about what it really takes to get noticed in today’s digital world. Alex brings a fascinating journey from working in national television to running a creative marketing agency focused on  storytelling, authenticity, and human connection . Together, they discuss: Why it takes 11 posts i...

In this episode of  This Might Get Creative – A Behind the Brand Podcast by Lyon Creatives , host  Svenja Lyon  sits down with  Cathy Coloff , founder and owner of  IT Radix , an IT services company that’s been helping small and midsized businesses navigate technology for over 25 years. Cathy shares how she left the corporate world to build something more personal—a company rooted in relationships...

In this episode of  This Might Get Creative , host  Svenja Lyon  sits down with  Teri DiGrande , State Farm agent and owner of  Teri DiGrande Insurance Agency , to talk about what truly sets a local insurance agency apart: relationships, responsiveness, and a brand that feels like family. Teri shares how the industry has changed (tech, weather, deductibles) and why you can’t “set it and forget it”...

In the debut of  This Might Get Creative , host  Svenja Lyon  sits down with  Lynnette Peña , founder of  Lace Passport , a luxury romance travel brand crafting unforgettable honeymoons and destination weddings. Lynnette shares her winding path—from hospital work and river cruising to launching a niche boutique brand—and the real talk behind entrepreneurship: wearing every hat, setting boundaries,...