This Commerce Life

Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for. Philly talks about buyer personas and how critical they are to building plans and knowing where and when to execute your plan. Calling out Linda Webb to come on the show, and a shout out for Rachel Farewell and This Commerce Life's new kickass socials. www.rachelfare...

Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today. Plug for Satya Organics and Patrice's wonderful ezcema cream.

Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb, building a node or hub where our people can help our people.

What to do when your seasonal business has no season? Phil talks about dealing with excess inventory and no demand, and some of the tough choices businesses have to make Phil also talks about the importance of paying it forward and helping others.

We decide we don't like Kent that much. (too smart, too talented etc. etc.) More love for Linda Webb, Rachel Farewell. Philly and Kenny try and figure out what to call themselves (not agency...but what? a node? a connector? something fancy please) Start the year with the right audience. Does your marketing plan match your consumer?

Happy New Year. Philly talks about Mexico, and the retail scene and then we get real serious about investment and where to spend cash to grow a business.

Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world. It's the end of 2018 - is your content plan ready for 2019? Is your ad plan ready for late 2019 or early 2020? Phil and Kenny talk price elasticity and the value of knowing how much you can or should discount.

A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show. Shout out to Rachel Farewell and her social media magic skills.

A fullplate - Philly talks about the ups and downs as a contractor. The evolution of freelance - when you start choosing who you work with, and what happiness looks like.

An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers

All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business. This one is a good episode to check out on Youtube. Phil goes through keyword planner, how to check your competition for keywords and what you're supposed to do with keywords.

Content Marketing. What does it really mean? Getting past the gobbly gook and getting into what makes a consumer pay attention to your brand. Phil talks about helping Laura Dunkley teach Content Marketing 101 and Kenny pushes for "what the heck am I supposed to do?" The benefits of digital media versus old world market message testing. The love for Satya continues from last episode. Kenn...

Phil plugs Wave for Small Businesses (www.waveapps.com) and dreads tax season and accounting for his business. Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. Free plug for Satya.ca, Quest Vitamins and Pink Solution. Kenny jokes about cutting Linda Webb lose, but Philly won't talk about it. They talk about return on investment and proper spending i...

What retailers value and how to deliver it without giving everything away. Phil talks about helping a brand be valuable to a retailer while still keeping profit in their pocket. Phil talks about Kenny's coffee and the duo talks about how freelancers network and work together. Plugs this week to Vive Social and their founder Shnane Liem, a wonderful all round wonderful person.

The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network, the Mississauga Business Enterprise Centre and free resources for up and coming entrepreneurs.

A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. They reminisce the old days and the power of a good team. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits. Shout out this week to yellcanada.org

Old school trade shows, cricket powder, Youtube, and brand takeovers. Phil talks about his experience at Pet Connections Expo, calls out some brands, and talks about crickets. Kenny is being strategic and ditches some roles to keep himself happy. Brand callouts to https://www.petconexpo.com, http://www.jiminys.com/, https://www.apetwithpaws.com/

This episode starts rough. Phil pushes his luck, Kenny spends 20 minutes getting on the internet. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item. Kenny tells a funny story about Black Friday Sales . Phil loves Linda Webb some more, an...

Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny. Shout outs to Pro lab and Linda Webb, M'eat, Shopland Health podcast, Laura Dunkley, Intelocate, UpperCase and Openphone Check out the content portion of our podcast here: https://www.youtube.com/watch?v=4iYNxMUFJAY

Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.

School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession

Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central

Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda. Building content involves following the data. Call outs: Jim and Laurie at Shopland Health (https://goo.gl/XE35if), Laura Dunkley @lauraldunkley, @jaykana that runs Modern Mississauga Magazine, and Diego Cortes @edge.

The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.

Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer. Free plugs to Luciano Scatozza, Sandra Milligan, MBEC and Askuity....just for being wonderful people!