This Commerce Life

The boys "plan" an episode. This episode is all about Kenny and Phil. The new "About Us Episode"

We talk to a long time fan, first time caller, Mark Stirling about a brand's perspective on COVID-19. We talk through things like allocating inventory, manfacturing as fast as possible, and how to manage customers that might be unhappy with out of stock situations. To find Mark: https://www.linkedin.com/in/mark-stirling-a3038511/?originalSubdomain=ca

Cherry Yang, connector extraordinaire. Airtable expert, general smartie pants comes on. She talks connectors, analytics and making things automated. Cherry is a critical integrator to helping businesses build sales funnel tracking, CRM projects and lead attribution are a few of the things she can help with. Here's how to find Cherry: https://www.airopsconsulting.org/ https://www.linkedin.com/in/ch...

What is marketing to clients? Phil runs into a bunch of brands that are asking for marketing but maybe doesn't know what they're asking for. Tazz Latifi, owner of Petropolis comes on the show. They talk about her retail store, and her consulting business. To find Tazz, you can head to https://petropolisnyc.com/about-tazz-latifi/ The podcast: https://petropolisnyc.com/the-petropolist-podcast/ Her L...

WWLD! Philly talks about being out and on his own again - how it feels to leave Nymi, and work with clients that he loves. He's focused on shit that he loves, shit that he likes and none of the shit that's just shit, and trying not to do too much shit. Kenny wants to be like Phil.

600 doors to 20 000 in 3 years. Smart Sweets is the Queen of the #kicksugar movement. We talk to Koreann Webster about their sweet success https://smartsweets.ca/ https://www.linkedin.com/in/koreann-webster-42b43160/

Kenny gives Jake gas. We talk to Jake from Mid-Day-Squares about success and adjusting for Covid-19. These guys are the real deal...over a million bars sold. Mad magazine?? Spy vs Spy? Kenny shows his age, Philly admits he loves Spy vs Spy. To order some chocolate, head to https://www.middaysquares.com/ You can find Mid-Day-Squares on Instagram at @middaysquares

Covid retailing continues. A retailer/wholesaler/distributer comes on. Struggles of government subsidies, rent subsidies and how to adapt without precendent. Domenic Bruzzese of La Grotta Del Formaggio came on the show to talk about retailing during Covid, and how to adjust for a new normal https://www.linkedin.com/company/lgdf-wholesale/?originalSubdomain=ca

Peter Winstanley of Jaks comes on the show. We talk to him about COVID retailing, all the things that retailers have to deal with during Covid. We also talk about what to think about when you're coming out of social distancing and the new stage of retail. You can check out JAK'S Beer Wine Spirits here: www.jaks.com Peter Winstanley's Linkedin is here: https://www.linkedin.com/in/peter-winstanley-1...

Philly does a disappearing act on Kenny, the guys talk cybersecurity, the additional market effects of Covid and how the market will look when things open

Businesses need to adjust to Covid and an extended period away. More importantly, they need to adjust to the fact that shopping behaviour won't be the same again at all. The guys talk about changes that could happen and how retailers should think about changing their business models.

Thank you to all the people who are out there working to keep us safe so we can stay home and podcast. In today's WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different. Laurie Shopland gets on the show and we talk about how Covid 19 is different, maybe even better, but not worse. How do we think about the business differentl...

Jordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market. He talks through his business model, how he founded Lloyd-James Sales & Marketing, Canada’s plant-based sales & marketing agency. We find out what's in store for plant based products and what to look for next. Philly, Kenny and Jordan talk through how to market during Covid-...

Extra long episode this week. Steve Rad founder of Abacus Brands (https://www.abacusbrands.com) comes on the show to talk about Virtual Reality, teaching kids and how brands can use this technology. The guys talk about the future of retail, post Covid-19, how to use some of this VR technology and Philly needs to find a way to slow down a little.

Where do you leave your laptop? Social Isolation and the impacts on work balance. The guys talk about how things change, experiential marketing in new times. If you're a business and you're trying to get out marketing messages, now is a good time.

Covid 19 and supply chain challenges that come with that. Digital media comes with some responsibilities...stop sharing click-bait-y videos. Retailers have responsibilities in pandemic stock-up situations. Philly tells a funny story about a moment in a grocery store. Things that you can and should be doing to keep up some social interaction during this pandemic.

WWLD Laurie talks about her business, and how to think about Covid 19. A special offer for This Commerce Life folks Join Laurie Shopland for a free masterclass this wednesday! Click the link below: https://laurieshopland.com/findingcalmnessamongcrisis/

Short special episode. Things that small medium retailers can do to help during Covid-19. Thanks to Jim Shopland for the idea! Stay safe, tell us how you're doing.

Net effect of Coronavirus, the impact to shows and net effect on businesses. Not all of it is though - think about opportunities for being able to grow the business during tough times. Philly talks about a sticky situation with an owner who wants to own something they don't know anything about.

Kenny and Phil record live for the first time in 115 episodes. They do a walk through of an aisle at Global Pet and tell you what they see, and then talk about how the show went. If you're looking for our presentations, head to the bottom of the page at www.retailphil.com

New setup for Philly. He starts the day with Kenny and finishes with Kenny. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores. On Philly's reading list: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets https://www.amazon.ca/dp/B015MOJ80G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity. Laurie looks at Philly's choices (or not choices). Philly ties Laurie's work to examples of how SEO, funnel conversion, digital marketing and content marketing works.

Will the real Phil stand up? Thank you - a new mic - thanks for your patience. For your reference - witness protection episode was recorded with a Shure MV5-LTG Digital Condenser Microphone. This short recording was done with a Samson Go Mic Compact USB Microphone

Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™ Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image. Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one. As a courtesy for the boys, Peter has provi...

Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold) Kenny talks about pitching a product with a different angle. *apologies for Phil's voice this week. He was using a new mic - and he really sounds like a full frog in his throat. (he didn't buy it at full price - never pay full price)