Thinking With Mitch Joel

Welcome to episode #112 of Six Pixels Of Separation - The Twist Image Podcast . Chock full of audio comments from all over the world, the channels of Mass Media, Social Media and others seem to be colliding in a world where no one is sure what, exactly, advertising is any more (and does it work?). We live in a very message saturated world, and in this episode we try to make heads or tails of it al...

Welcome to episode #111 of Six Pixels Of Separation - The Twist Image Podcast . I got up and nice and early yesterday morning to grab breakfast with Bryan Person ( Social Media Breakfast ) who was in town for a long-weekend vacation. In the spirit of a Social Media Breakfast, we broke out the M-Audio MicroTrack and recorded a full-on episode discussing everything from trends and what's happening t...

Welcome to episode #110 of Six Pixels Of Separation - The Twist Image Podcast . I have not been this inspired by a business trip since I went over to Singapore last year. And while it was only a short trip to Mexico City this week, I had an amazing opportunity to connect with the people at IAB Mexico - Interactive Advertising Bureau, Google Mexico , YouTube Mexico , MySpace , Yahoo and many more....

Welcome to episode #109 of Six Pixels Of Separation - The Twist Image Podcast . It is early Sunday morning, so there's lots of morning voice and whispered thoughts about how ethics and search engine optimization can work together. We've also got the exclusive permission to play the new single from David Usher (called, 'Kill The Lights') and, as usual, there's other Marketing ramblings and more. En...

Welcome to episode #108 of Six Pixels Of Separation - The Twist Image Podcast . A crazy week of travel into another crazy week of travel makes for a random rant about everything from why musicians and the music industry have much more in common with us Marketers than you might suspect, to thoughts about what makes a Blog great and why Word of Mouth Marketing is a total oxymoron. Enjoy the conversa...

Welcome to episode #107 of Six Pixels Of Separation - The Twist Image Podcast . From the west coast to the east coast - I've been to British Columbia and back. But, this week I'm headed to Toronto for three excellent events (links below). To get you psyched about the content, I had the pleasure of having a conversation (that finished about an hour ago) with Douglas Rushkoff who is not only giving...

Welcome to episode #10 of Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada . Dan Ariely's first book is the now best-selling, Predictably Irrational - The Hidden Forces That Shape Our Decision . We had this conversation a couple of months before the book came out and took the world by storm. The book is fascinating and the conversation is amaz...

Welcome to episode #106 of Six Pixels Of Separation - The Twist Image Podcast . Content is something we need to deal with, and we're not prepared. Whether it's creating compelling Podcasts or getting people to follow you on Twitter . In this episode, I get inspired by two audio comments to talk about one of the biggest shifts we've seen take place in Marketing and Communications so far. Does the M...

Welcome to episode #105 of Six Pixels Of Separation - The Twist Image Podcast . This episode is a real treat. Through the many online social networks (including Facebook , Twitter , LinkedIn and more), I have been connected to Richard Binhammer (who is better known as Richard@Dell ). Richard is one of the main players in the many social media outreach programs that Dell is a part of. In this very...

Welcome to episode #104 of Six Pixels Of Separation - The Twist Image Podcast . I'm back from an amazing week in Toronto, where I saw some of the best Marketing speakers out there. It all took place at the CMA - Canadian Marketing Association - National Convention and Trade Show (full disclosure: I was the co-chair of the event and I sit on the board of directors). Beyond that, I talk about how Go...

Welcome to episode #103 of Six Pixels Of Separation - The Twist Image Podcast . I'm getting a little cold on the Six Pixels of Separation Podcast Society Facebook Group, and thinking it might be best to connect through my personal profile. So, if you're connected to the group and would like to connect with me directly , please feel free to do so. It was a busy week of travel and client meetings, b...

Welcome to episode #102 of Six Pixels Of Separation - The Twist Image Podcast . This is an entire episode with Garr Reynolds who has the most-awesome Blog (and book of the same name), Presentation Zen . We discuss the power of understanding how great presentations come together, what it takes to make them successful, and how powerful of a Marketing tool a great presentation is (and can be) - think...

Welcome to episode #101 of Six Pixels Of Separation - The Twist Image Podcast . Another week, another conversation. We've got a new Greenfields Report and audio comments from Germany, Wisconsin, Arkansas and more. We dive deep into the struggle Government has with adapting to Social Media (it's not just Government), and there's a fascinating audio comment from a Librarian (yes, they care about Mar...

Welcome to episode #100 of Six Pixels Of Separation - The Twist Image Podcast . While it's exciting to be hitting episode #100, I think we'll all benefit from the incredible surprise conversation that takes place within this MP3 file. There are also some very kind comments from friends and family. In all, this episode sometimes sounds a little too much about me... and not enough about all of us, b...

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast . My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have ever heard. We recorded the conversation at the Shop.org Online Marketing Workshop in Phoenix, Arizona this week. My guess is you will have more than a handful of...

Welcome to episode #98 of Six Pixels Of Separation - The Twist Image Podcast . After spending the week at emetrics in Toronto and then a couple of days with Bryan Eisenberg and Avinash Kaushik , I think you'll hear plenty of fodder about the Digital Marketing landscape. There are some great audio comments, a new Greenfields Report and a very cool conversation with Collin Douma from Radical Trust a...

Welcome to episode #97 of Six Pixels Of Separation - The Twist Image Podcast . After a wild few days in Vancouver doing my full-day seminar on Social Media Marketing for IAB Canada , I am back and discussing everything from why traditional marketers are no different than musicians to how anyone can reach and find influential Bloggers using only free tools. There are plenty of audio comments from p...

Welcome to episode #96 of Six Pixels Of Separation - The Twist Image Podcast . There a little flub at the beginning of the recording. I hit the pause button and didn't unpause (it's an ugly story, and you don't want to hear about it). That being said, tons of great content with call-ins about how the show can evolve and a conversation around why Search and Search Engine Optimization is changing, a...

Welcome to episode #9 of Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada . Beth Lisick has published poems, essays, a short fiction collection, and also wrote a weekly nightlife column for SF Gate for eight years. Her stage and screen collaborations with writer/performer Tara Jepsen have yielded some uncomfortable moments, the most recent bei...

Welcome to episode #95 of Six Pixels Of Separation - The Twist Image Podcast . Whoops! I totally screwed up the intro and said, "welcome to episode #85" - I have no idea what I was thinking. Actually, that's not true - I think I botched it because I have tons on my mind. Including the state of Podcasting (are you really listening?) and the power of Blogging (hint: it's very powerful). There are al...

Welcome to episode #94 of Six Pixels Of Separation - The Twist Image Podcast . The bottom line is that I am still trying to recover from everything that went down in the past two weeks. From sharing the stage with Anthony Robbins at the Power Within in Halifax, to spending four days at the TED Conference in Monterey, California, and then in NYC sharing the stage with people like Seth Godin , Don T...

Welcome to episode #93 of Six Pixels Of Separation - The Twist Image Podcast . From 35,000 feet in the air, here's my first PlaneCast (hat tip to Joseph Jaffe ). It was a crazy week from performing on stage at the Power Within in Halifax with Tony Robbins in front of 5,000 people to jetting off to the TED Conference in Monterey, California. I'm heading into NYC for a little break (ok, there are so...

Welcome to episode #92 of Six Pixels Of Separation - The Twist Image Podcast . Whoa. I really thought this was going to be a quick fifteen-minute episode, but it turned into one very long rant about how technology is actually making marketing much easier. You'll have to take a listen to hear how this stream of consciousness comes together. It's something that's been on my mind for a long while, an...

Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast . This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could have been a three-hour plus episode (I kid you not). Along with all of the amazing insights and news is also a fantastic conversation with Rick Murray who just named...

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast . I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and eMetrics Breakfast Meeting Series in Montreal. We had a chance to discuss the state of the Web the night before at dinner. Right after Jim spoke, I hopped over to the InfoPresse full-...