Thinking With Mitch Joel

Welcome to episode #536 of Six Pixels Of Separation - The Mirum Podcast . Full disclosure: I love this guy. Ron Tite is a dear friend. We text. We chat. We go for dinner. I like him. Not just in Facebook  like kind of way... I really, really like him. Man crush! He's also a fellow marketing agency professional. He's been in the trenches as long as I have, and has been through it all. He's currentl...

Welcome to episode #535 of Six Pixels Of Separation - The Mirum Podcast . Time sometimes forgets the name of those that we should never forget. It may be easy to point to a book or author as a form of inspiration. For me, I happened stumble upon a magical magazine in the early days called, Fast Company . That magazine got my engines going. It helped me to learn, think and imagine a better kind of...

Welcome to episode #534 of Six Pixels Of Separation - The Mirum Podcast . Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something that goes viral. Then, back in 2010, I read an amazing book by Sally Hogshead called, Fascinate . To this day, it is one of the most thoughtful and actionable books on how to captivate a...

Welcome to episode #533 of Six Pixels Of Separation - The Mirum Podcast . If ever there was a"brother from another mother" in my life and professional journey, it could well be  Jason Miller . By day, he is the author of the Amazon  bestseller, Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11 . By day, he also leads global content and social initiativ...

Welcome to episode #532 of Six Pixels Of Separation - The Mirum Podcast . Jenny Blake had it all. She lived in the Silicon Valley and had an amazing opportunity to work at Google  (where she spent five years doing training, coaching and career development). She did that. It wasn't fulfilling enough for her, so she moved to New York and started working as a speaker, business strategist, executive c...

Welcome to episode #531 of Six Pixels Of Separation - The Mirum Podcast . Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a decade, so it's always interesting to see news like the IAB and Edison Research released this week about podcasting's explosive growth ( Podcast Advertising Study 2016 ). Another podcast that many people love...

Welcome to episode #530 of Six Pixels Of Separation - The Mirum Podcast .  Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true. He is also a bestselling author, CEO of Net Future Institute , and I see him every single day in my inbox, because he's also the Editor of MediaPost 's amazing IoT Daily , where he writes about how all of our devices will be c...

Welcome to episode #529 of Six Pixels Of Separation - The Mirum Podcast . Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around.  Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your bu...

Welcome to episode #528 of Six Pixels Of Separation - The Mirum Podcast . This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him...

Welcome to episode #527 of Six Pixels Of Separation - The Mirum Podcast . Jackie Huba had it all (and still does). She had three bestselling books on marketing and customer loyalty (please tell me that you own Monster Loyatly - her book on Lady Gaga, Citizen Marketers and Creating Customer Evangelists ), while becoming one of the more popular public speakers on the subjects. Then, her personal liv...

Welcome to episode #526 of Six Pixels Of Separation - The Mirum Podcast . I could not be more excited. When anyone uses the term "Futurist," there is only one name that comes to mind: Kevin Kelly . If you have not read his latest book, The Inevitable - Understanding The 12 Technological Forces That Will Shape Our World , you are truly missing out on the opportunity to read and understand what new...

Welcome to episode #525 of Six Pixels Of Separation - The Mirum Podcast . Some know Ryan Holiday as a media strategist, while others know him as a PR machine. Others know him as a speaker, and some know him as a bestselling author. Recently, it seems, Ryan has decided to focus on being a thoughtful non-fiction writer. His efforts have been paying off. His latest book, Ego Is The Enemy , has quickl...

Welcome to episode #524 of Six Pixels Of Separation - The Mirum Podcast . These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation a...

Welcome to episode #523 of Six Pixels Of Separation - The Mirum Podcast . One of the most fascinating writers on the scene these days is Maria Konnikova . She's a regular columnist at The New Yorker who focuses on the intersection of psychology and culture. It's playful, fascinating and deeply relevant to those thinking about consumers and how to grow your business. Recently, she published a book...

Welcome to episode #522 of Six Pixels Of Separation - The Mirum Podcast . It used to be that an individual could write a business book and leverage that medium to become an international celebrity. It still happens, just not as much as it used to. The barrier to entry has been lowered (almost anybody can write a book and self-publish it these days). The intrinsic value of writing a business book h...

Welcome to episode #521 of Six Pixels Of Separation - The Mirum Podcast . I won't lie to you, this one of the toughest conversations for this podcast that I have ever had. I'm a middle-aged, white male who lives in North America, and have been fortunate enough to do quite well in the industry that I love. I'm not apologetic about my efforts, but I am well-aware that I hit the genetic lottery. Jack...

Welcome to episode #520 of Six Pixels Of Separation - The Mirum Podcast . One of the world's foremost thinkers on the subject of better communications and presentations is Nancy Duarte . She has been on the show countless times. If you ever need to really study and deep dive into what makes a truly persuasive presentation, you won't find better business books than Slide:ology , Resonate , HBR Guid...

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast . Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love everything about the deep dive that a rich and enjoyable business book has to offer. One of the thinkers that never lets me down is Jonah Berger . Berger is a marketing professor at the Whar...

Welcome to episode #518 of Six Pixels Of Separation - The Mirum Podcast . How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more than you could have ever imagined? The stuff of dreams. A dream boss. These are not unicorns. These mortals exist, and they are living among us. The challenge, of course, is that we simply need that much more of...

Welcome to episode #517 of Six Pixels Of Separation - The Mirum Podcast . If you can just make them laugh. It's powerful. Even for the most serious of businesses. Adding a component of humor can be a very powerful business advantage. This is the work (and world) of David Nihill . His company, Funny Bizz , exists to add an edge of humour to your content and a mission to abolish boring content. Nihi...

Welcome to episode #516 of Six Pixels Of Separation - The Mirum Podcast . When it comes to innovation, one of the most provocative voices in the field is Michael Schrage . It may seem obvious to us now that innovation is when consumer's accept new products and services, but this wasn't always a commonly-held belief (until Michael brought it forward). Ever hear of rapid-prototyping? What about simu...

Welcome to episode #515 of Six Pixels Of Separation - The Mirum Podcast . This is where I typically wax poetic about this week's guest. This time, I think Farnam Street 's chief, curator and smarty pants, Shane Parrish , can best explain who he is: "My goal is to help you go to bed each night smarter than when you woke up. I'll do this by giving you tools, ideas, and frameworks for thinking. I'm n...

Welcome to episode #514 of Six Pixels Of Separation - The Mirum Podcast . He's got a big brain, and he's always thinking about marketing, advertising and brands. You can hear the excitement in his voice. Martin Lindstrom was made for this business. He has a unique sense of curiosity mixed with academics and layers it all on top with science. He doesn't guess why people make the choices that they m...

Welcome to episode #513 of Six Pixels Of Separation - The Mirum Podcast . Social media is becoming very complicated. From Prince's death to global news moments , brands are being pushed to be ever-more careful when, how and what they post in social media spaces. Famed marketing author and speaker, David Meerman Scott , coined the phrase " newsjacking ." It an opportune moment for brands to capture...

Welcome to episode #512 of Six Pixels Of Separation - The Mirum Podcast . The technology behind Bitcoin is something called Blockchain . Many think of it as a complex new way that technology works and connects information and value to consumers. Legendary digital thinker, Don Tapscott , believes it's going to change our world - much in the same way that he predicted (back in 1994) that we would ha...