CTAM

Thinking Out Loud

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The evolution of technology is changing the way consumers engage with content. On Thinking Out Loud, Vicki Lins hosts conversations with today’s media and entertainment leaders. Each episode explores different perspectives on strategy, innovation, creativity and marketing.

Author

CTAM

Episodes

Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control 15.04.2019 32:46

Wharton Professor Kartik Hosanger dives into AI, and what both performing and underperforming can have on the trust people place in recommendation engines and other applications.

Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities 25.03.2019 31:21

Kathleen Finch, Chief Lifestyle Brands Officer, Discovery Inc. oversees an astonishing 11 network brands. On this episode of Thinking Out Loud, host Vicki Lins sits down with Kathleen to discuss Discovery’s strategic plan to keep, grow and push viewers from one network to another through co-branded shows, fun talent mashups and tactical program scheduling.

Dan Fienberg, TV Critic: What makes for great TV? 04.03.2019 35:55

On this episode, host, Vicki Lins explores the role of a television critic during times of disruption and summarizes the best of the 2019 Television Critics Tour with Daniel Fienberg, TV Critic, THR and President of the TCA. From binge-worthy breakout hits to digital shorts consumed in minutes; current, new and emerging players are pushing the envelope to create a successful model with cultural i...

Jill Rosengard Hill: How technology is changing the way consumers engage 04.02.2019 27:37

Technology is dramatically changing the way consumers engage. On this episode, host Vicki Lins and Jill Rosengard Hill, EVP, Magid, reveal key discoveries from their recent study on how technology is changing consumer behavior. The conversation offers insights to anyone looking for a future-forward read on the preferences and expectations of tomorrow's consumer.

Chris LaPlaca: Managing a company’s brand in a connected world 07.01.2019 26:23

Managing a company’s brand in a connected world: Host Vicki Lins, president & CEO of CTAM and Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN discuss how today’s connected environment, consumer’s brand expectations and the 24-hour social media cycle have transformed how companies communicate. Chris shares his experienced perspectives on the importance of being transparent, sta...

Wared Seger: Understanding the complexities of data science today 10.12.2018 34:58

In this episode, Vicki explores the world of data science with Wared Seger, Co-Founder and CEO, Parrot Analytics. They cover how the company uses stats and facts to empower media companies, brands, and agencies by providing “the most comprehensive measure of the popularity of TV content around the world.” This includes understanding the difference between measuring demand and aggregating demand, a...

Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience 19.11.2018 30:07

Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience Liz Janneman, EVP of Network Strategy at Ovation explains how their strategy of “going all-in” strengthens brand value, fuels the arts, and supports local communities. Ovation has made an art out of creating an immersive brand experience. The network captures consumers with high-quality...

Barry Jossen Part 1: It’s about wireless: we no longer must be tethered to our wall to watch TV 05.11.2018 29:49

The industry missed the boat calling it cord-cutting. It’s about wireless: we no longer must be tethered to our wall to watch TV. The industry missed the boat calling it cord-cutting. It’s about wireless: we no longer must be tethered to our wall to watch TV. Barry Jossen, EVP of A+E Studios love for the industry is conveyed through the quick-witted, storyteller-esque delivery of his thoughts, ide...

Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV 05.11.2018 23:16

Sarah Aubrey: Programming hits for today’s sophisticated audience 10.10.2018 33:50

Within a few minutes of listening to Sarah Aubrey EVP, Original Programming, TNT describes her past and current productions, listeners will have no doubt why TNT has decided to double down on its original programming slate. Following the viewers lead, Sarah is filling the slate with serialized shows boasting complicated stories with rich characters and twisty plots. All of this with a commitment t...