TheStockroom

Physical activities like running, bouldering and cycling are great ways for people to find a sense of release. Today TheStockroom sat down with Geoffrey Yam Head of Marketing for UK & EMEA at world renowned Care company Jason Markk. For Part 1 of this conversation we delved into his love for bouldering and running. And of course we had to discuss the role he played in the amazing Air In Colour lau...

Innovation is one of the most hotly debated topics in every space, whether it’s footwear, sports, tech, finance everyone is always thinking of ways to do things ‘better’. In today’s episode Bolu, Eman and Michael discuss their thoughts about recent innovations and invention within the footwear space kicking things off with the brand that’s becoming a staple in Manchester’s very own powerhouse, Cli...

Ahead of Air Max Day, TheStockroom were privileged enough to receive a pair of the Air Max DN’s from Nike. Join Bolu, Eman and Michael for an Air Max Day Special as we discuss this brand new silhouette, the science behind it and its rollout as Nike celebrates 10 years of Air Max Day! How do you feel about this new silhouette? Will it be entering your rotations? Be sure to tap in with TheStockroom...

Storytelling is extremely important in footwear and fashion, so we sat down with Safeen James, as we delved into her journey as a filmmaker and creative director and her recent BFI Film Award nominated short film titled ‘Away From The Fields’. Eman, Bolu and Michael also explore her journey as a Host on The Sole Women’s platform under her alias Crep Rep and what it’s been like for her wearing mult...

In the Yeezy Saga that we has now become a common fixture towards the end of the financial year, Kanye had words for Adidas after they claimed to releasing more Yeezy’s. Bolu, Eman and Michael discuss how this ongoing saga has overshadowed Adidas’ more fruitful stories and dented the brands image. TheStockroom also begins to delve into how Nike have been affected by the retail space and also talk...

Politics mixing with the world of trainers is the last thing we’d expect and yet Donald Trump managed to make this happen with his recent appearance at Sneaker Con. Bolu, Eman and Michael discussed their feelings towards this and also our thoughts about separating personal agenda’s from brand agenda’s. In addition to this we also speak about, the recently released Air Jordan 4 Bred Reimagined’s an...

In today’s episode TheStockroom is joined by the paralegal fashionista Jade Mac. We talk about the importance of intellectual property in the corporate world and its importance to sneakers. Bolu, Eman and Michael also explore Jade’s journey in content creation from working on her own Nike Air Max 95 as a guest designer with Nike to working with brands as she grew her personal brand as a paralegal...

Nike look to be attempting a slightly different rollout method as they warm up the people for the launch of Nike Air Max DN’s. Bolu, Eman & Michael speak about their thoughts on the silhouette and how Air Max Day 2024 is shaping up. We also speak about Colour Designer, Lorenz. OG as he launched 100 pairs of his highly sought Air Max 110’s aka 95’s in two colourways ‘Dusk’ & ‘Dawn’, which had peopl...

In today’s episode of TheStockroom, Michael, Bolu & Eman speak on the heights the New Balance 1906R achieved in 2023 and news surrounding where the silhouette may go to next in terms of collaborations. They go on to discuss Nike, Saucony and ASICS responses to the mesh resurgence and some of their 2023 highlights! With the retail market changing shape, they speak about how Upcycling and second han...

Happy New Year and welcome back to TheStockroom! Eman, Bolu and Michael are back with a special guest in the form of SNKRS Live Host and Founder of Pay Your Shooter, AZ Captures! Join them as they talk about the rumours surrounding this year’s Jordan 4 Releases and the return of the Air Max 1 Chlorophyll! They also delve into some early pairs inspired by AZ’s offering for the table! Tap in with AZ...

Every year a particular topic divides the sneaker scene like no other, the shoe of the year! And it’s been a blockbuster year for stand alone shoes like the Nike Air Jordan 4 SB’s, Stone Island x New Balance 991v2 Jarritos x Nike SB, Wales Bonner x Adidas Samba and also triple packs like the infamous Corteiz x Nike 95’s, JFG x New Balance 990v4’s and the ACW x Nike Air Max Plus. Bolu, Eman and Mic...

As far as scandals go, the one brewing over at The Whittaker group is by far the most interesting as James Whitner has been named in a $32 Million Reselling Allegation. While he is currently not the person under arrest his brands Social Status and A Ma Maniere have been roped into this allegation as a supposed vehicle for money laundering. It will be interesting to see how this case develops and i...

Welcome to today’s episode of TheStockroom podcast featuring the Nike Tech Fleece! As the iconic athleisure silhouette has developed it has permeated London culture in ways we didn’t expect. With 2023 marking the Nike Tech Fleece’s 10th anniversary we sat to discuss just how integral it has been to London culture and the youth scene as a whole! The fashion and car/F1 space has also been thriving a...

Welcome to today's episode of TheStockroom! Today we're discussing developments within the footwear and fashion space as Puma have turned to ASAP Rocky to be the Creative Director of Puma x F1. We also spoke about branding within the sports space and how players like Folarin Balogun and Erling Haaland are being used as totems in a similar manner to David Beckham. We also spoke about Farfetch's rec...

Welcome to Episode 59 of TheStockroom Podcast featuring SNKRS Live's very own, Will Stowe! We had the opportunity to sit and discuss Will's rise through the ranks at Nike and how he carved out his own lane at the company during the pandemic as he established himself as key conversationalist within the trainer scene hosting conversations with the likes of Tinker Hatfield, Matthew Williams, Samuel R...

Welcome to Episode 58 of TheStockroom Podcast featuring Grime OG and a friend of the show Manga St Hilare. We spoke to Manga about his journey into Grime and how he ended up joining Roll Deep and how grime and the culture surrounding it influenced his sound and his sense of fashion as well as some funny stories along the way! We also delved into some of the shoes that stood out to him growing up a...

Hello everyone! Welcome to Episode 57 of TheStockroom Podcast! We decided to discuss the very interesting and unconventional methods some stores in the UK and in the US used to launch the Air Jordan 1 Travis Scott Golf, supposedly Travis’ last Air Jordan 1! In amongst this we also discussed the recent events we attended such as the Timberland 50th anniversary, the Stone Island Sound event and also...

Today TheStockroom sat down to discuss one of the juggernauts in the fashion world, Denim Tears Founder, Tremaine Emory! In light of his departure from Supreme he sat down with Touré to explain his reasons for leaving. Off the back of this we have decided to come together and discuss Tremaine’s interview and whether we agree with his reasoning and the collaboration that underpinned his issues with...

What’s good people! Welcome to Episode 55 with TheStockroom! Today we’ll be discussing the Complex Streetwear Power Rankings, a contentious topic amongst the streetwear and fashion scene. Off the back of this we also delve into Taylor Swift rocking New Balance 550’s and explore the idea of a Taylor Swift x New Balance collab! Eman also has a very controversial take about how Bape could work on the...

The most important day on Nike's calendar happened last weekend so the boys go over their thought of the latest IRL SNKRS Day aswell as their visit to Sauconys 125th Anniversary event. An aspect the boys have been asking about from Adidas is the art of storytelling so in this episode they break down the upcoming ads from the brand surrounding their leading silhouettes. Sneaker On The Table: Saucon...

Hello, hello, hello everyone! Welcome to today’s episode of TheStockroom! The boys have been on holiday travelling the world but the sneaker scene has not slowed down! While we reminisce on our trips we speak about the upcoming Travis Scott ‘Cut The Check’ x Jordan Brand shoe which actually doesn’t have an official name yet. And we also delve into the upcoming Puma x Fenty release which saw Rihann...

Yes yes yes what’s up people, welcome to today’s episode of TheStockroom! Today we’re joined by our good friends and fellow podcasters Kesi, MBT and Tobi from Hype And Then Some! We sat down to speak with them on their journey through the podcasting space as well as some of the struggles which lead to their name change. We also delved into the problems in the sneaker scene when it comes to innovat...

We sat down with Bradley to talk about some of his favourite trainers including the Norda 001 & 002! This lead us quite nicely into running trends and why technical running footwear has almost taken centre stage in the footwear space currently. We also discuss what it’s like to build and run a community of people and what actually makes a good Community Manager! #thestockroomuk #sneakers #running...

What‘s happening people!! Welcome to today’s episode of TheStockroom! Unfortunately Michael’s mic was switched off during this recording and we didn’t realise but we’ve tried our best to fix the audio. Today we talk about Michael’s trip out to Amsterdam with Team Patta. We also talked about the Footpatrol x Demigosh event that we attended earlier this month. We then got into the newest shoes on th...

What’s good people! Welcome to this week’s episode of TheStockroom! As we have hit the half way checkpoint in the year 2023, we thought now would be a great time to take a look through the months at some of the best releases so far this year! It also is a chance for us as consumers to reflect on how collecting has been for us over the last few months. Make sure to let us know your thoughts in the...