Marcus & Suzanne Cauchi, Principled Selling
TheInquisitor Podcast
Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Author
Marcus & Suzanne Cauchi, Principled Selling
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Podcast website
Latest episode
Jun 30, 2026
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Episodes
Dr Raymona Lawrence: A Conversation About Diversity, Profitability and Leadership 15.11.2023 1:10:47
Leaders, listen up! An inclusive culture is your shortcut to success. Nothing fluffy about it, but it does mean you're going to want become OK with difference because of the incomparable value delivered by teams of diverse thinkers with range, and breadth of life experience. Your job and the job of your managers will be harder to begin with as you adapt. When you surrender to the idea that the rig...
Al McBride: Why Good Negotiation Rarely Happens At The End of the Sale? 07.11.2023 1:08:24
Listen to #negotiationcoach Al McBride on ep 503 of #TheInquisitorPodcast with Marcus Cauchi. Join Al and Marcus as their fascinating discussion finds connections between hard-earned lessons. Al shares how dealing art taught him the power of emotion in sales and the quirky characters that schooled him. "Sell hope, not objects," one eccentric advised. Building on decades of experience, Al explains...
The AI Wild West: Can Laws and Ethics Tame the Frontier? with Mark Consigli 26.10.2023 51:30
Mark Consigli is a coprorate lawyer with decades of experience and a particular interest in the Law and AI. Listen to the implications and opportunities presented by this fab new tech we don't understand! This isn't our first rodeo with potentially dangerous new tech. The printing press, industrial revolution - all sparked alarm about instruments that might unbridle an underclass. But stifling inn...
Are You Committing Marketing Malpractice? Diagnose the Problem and Discover the Cure with Aaron Hassen 24.10.2023 58:08
Ep. 501: Today's Big Idea is ... Effective, sustainable marketing requires strategic thinking, customer focus, and adapting to changing contexts. Marketers should align with sales, build trust, and provide timely, relevant value. No shit Sherlock ... but how many of you are doing anything even resembling what Aaron talks about. Aaron Hassen has been at the sharp end of marketing for the past 19 y...
Ep 500: Ask, Listen, Outclass your Competition - a Masterclass in Empathic Questioning 16.10.2023 1:17:55
Ep 500:A Question of Ask, Listen, Outclass Your Competition. Ep 500: The Art of Asking Questions - A Masterclass in Curiosity In this special 500th episode, Marcus Cauchi shares his a few of his best insights and techniques for asking powerful questions. Through coaching real sellers and founders live, he demonstrates how carefully crafted questions can uncover obstacles, open minds, and drive co...
Tired of Hustling? How to Do Less and Earn More Using Clever Systems with Simon Severino 07.08.2023 54:34
Simon Severino lives by the ethos, "Fast as a cheetah, Happy as a dog!". He has been transforming companies with StrategySprints(TM) and elegantly simple tools to remove your risk and uncertainty, and to drive momentum. Simon Severino as a specialist in helping entrepreneurs succeed by getting to the core of what makes their business work. He explains that they will discuss topics like using week...
Unleashing the Power of Mental Toughness with Anthony Taylor 02.08.2023 56:34
Discover the transformative potential of mental toughness in leadership and team building. Tune in to his insightful podcast with Anthony Taylor, a recognised expert in mental toughness and author, to delve into the art of cultivating resilient leaders and high-performing teams. Understand the power of mental toughness, the balance of sensitivity and toughness, and the tools to build mental fitnes...
Master the Art of Future-Proof Marketing with Mark Schaefer: Unleash Your Supercharged Success! 31.07.2023 1:06:44
Mark Schaefer, marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion," "KNOWN," "Cumulative Advantage" and his latest book, "Belonging to the Brand." We discuss community, how to build it, how to get out of the way, the temptations to avoid if you want your community to flourish. 🔥 Are you ready to revolutionise your marketing game and soar abo...
Women Business Owners, preparing your business for growth and exit with Patty Block 27.07.2023 1:04:01
My guest this time is Patty Block, CEO of The Block Group and author of "Your Hidden Advantage." Patty, former political lobbyist today helps $1m+ women business owners to grown and achieve exit readiness. Patty shares her realisation about selling her business, tips for avoiding common pitfalls like underpricing, and strategies to maximise profits. Discover valuable insights on effective communi...
Tal Paperin: Success Comes To People Who Plan, Execute and Adapt Not Those Who Talk About It 18.07.2023 1:01:19
Unlocking Sales Success for Founders and Startup CEOs Tal emphasises why identifying ideal customers, tailoring approaches, and focusing on meaningful conversations over mindless dials is key. He challenges common founder induced sales foul ups due to their over-reliance on their technical backgrounds. Tal offers strategies for building customer-centric sales operations that serve both the custom...
Eloise Lavasseur: Could it be That Your Biggest Obstacle Might be the 6 Inches Between Your Ears 13.07.2023 49:30
Elodie Lavasseur is an accomplished branding and marketing leader with a history in hospitality, travel and the record business. Today she is a neurocoach who empowers women entrepreneurs, founders and professionals to unlock their true potential, to achieve success on their own terms. Elodie shares invaluable lessons that will open you to new possibilities. Unleash Your Confidence: Break free fro...
Peter Wheeler: Rebuilding Trust: How Businesses Can Win Back Customers’ Faith 28.06.2023 1:36:41
J. Peter Wheeler is a fresh voice who needs to be heard. Listen and learn "why?" In the realm of go-to-market operations, confusion and disagreement run rampant. Different teams have their own goals and metrics, causing inefficiency and distrust. Sales teams, driven by short-term objectives and quotas, are pushed to behave poorly. This damages relationships with both customers and employees. To...
David Kurkjian: How to Construct High Value Discovery Calls 28.06.2023 50:44
David Kurkjian is a sales consultant and author of the book "6X Convert More Prospects to Customers". The book focuses on helping salespeople construct high-value discovery calls and build conversations that rightly communicate value to prospects. We explore: The Importance of Early-Stage Selling Conversations Early-stage selling conversations are critical because they set the tone for the rest of...
Philipp Humm: Grow Your Business through Transformative Storytelling 20.06.2023 1:01:57
Philipp and Marcus dished out some storytelling secrets in their latest chat on sales, just enough to pique your curiosity. They've got this mysterious yet effective SURF formula: Surprising, Emotional, Relatable, and Visual. Want to know more? Well, you'll have to dive in! Imagine meeting a prospect and instantly clicking with a short, engaging connection story. And what if you could level up the...
Stop The Fear Mongering Around AI says Dr Lisa Palmer 12.06.2023 1:05:11
AI FOR THE REST OF US: How To Outsmart Big Tech And Become An AI Master Does AI mean the end of businesses like yours? Think again. In this no-holds-barred discussion, AI expert Lisa Palmer and strategist Marcus Cauchi reveal how underdogs like you can outsmart Big Tech and become an AI master. Lisa argues AI fear-mongering misses its TRUE benefits: efficiency, productivity and solving wic...
Arnold Beekes is Unveiling Truths: A Journey of Transformation and Critical Thinking 11.06.2023 48:05
Arnold Beekes and Marcus expose hidden truths hindering personal growth. Society's conditioning and crisis blind spots are revealed, empowering listeners to find transformative solutions. No word wasted, only powerful insights. Arnold's career weaves technology, leadership, psychology, coaching, and startups. Unveil the impact of conditioning and critical thinking, balancing profit and societal we...
Jordan Bridger: Embrace Technology, Unleash its Power: How Do Emotions Shape Your Behaviour? 09.06.2023 1:07:15
My guest is the maverick academic, neuroscientist, behavioural psychologist and polymath Jordan Bridger. If you don't know his work you are in for a treat and a few uncomfortable wriggles in your seat. We discuss the challenges of change and uncertainty in business and society. We explore how self-limiting mindsets and internal chatter code individuals based on the past, rather than inherent hu...
Mark Stouse: Trust, Empathy & Authentic Value-- The New Sales Imperative 05.06.2023 1:10:25
Breaking Barriers: Reclaim Your Success in a Shifting Market In an era marked by volatility and mistrust, trust and empathy play a critical role in building mark.stouse@proofanalytics.ai Twitter: markstouse -- If you're looking for clear direction navigating the changing market, build a consistent pipeline of quality leads, close more profitable deals, more often, let's talk. Let's find 15 minute...
Jake Rosenburg: Unleashing Entrepreneurial Mindset & Optimising Success 31.05.2023 54:09
🤿Today we dive deep into the entrepreneurial mindset with Jake Rosenberg, founder of Krete, a successful skincare company. 🚀 Discover how Jake demystifies the process of starting a business and creating a winning product, even with limited resources. He breaks down tasks, leverages available resources, and optimises efficiency to achieve remarkable results. 🚀 💪 Jake understands the struggle o...
Jay Allen: Escaping the Labyrinth of Business Failures 29.05.2023 47:42
Join us for an insightful interview as Jay Allen, the visionary entrepreneur behind My True North, takes the spotlight. In this captivating episode, Jay fearlessly shares his remarkable journey, revealing invaluable insights and hard-earned lessons that will propel your business forward. Discover the four key questions that will revolutionise your business strategy. Jay's expertise will empower yo...
Brent Keltner: Why Seller-Centric Selling is Dead and Buyer-Centric Selling is the Future 23.05.2023 1:05:48
My guest is Brent Keltner, CEO of Winalytics. We dig deep into the impacts of self centred selling, we delve into the need to ask yourself better questions and reflect on the ripple effects of our decisions, our actions and how we think about our customer. This is not going to be a pretty episode as there are several moments where we hold up the ugly mirror. Buckle up. So much value packed into on...
Evan Kelsey: Unveiling Secrets to Drive Revenue Growth 22.05.2023 56:19
Unleashing Sales Success: Key Insights from Evan Kelsay Show Notes: Evan Kelsay, an experienced sales leader, shares his valuable insights on sales strategies, team dynamics, and organizational success in this episode of TheInquisitor podcast. Key Points: The importance of understanding customers: Gain deep insights into customers' language, pain points, and desired outcomes to create timely and r...
Matthew Dashper Hughes: From Blindspots to Clarity: Building a Values Driven Community 19.05.2023 1:02:12
Are you ready to embark on a transformative journey? The latest episode is an absolute must-listen for those brave enough to venture down "The Road Less Stupid." In this riveting discussion with Matthew Dashper Hughes of Gunner Cooke, you'll explore the profound significance of Values and how they shape our organisations and our lives. 🔑 Unlocking the Power of Values One of the central themes of...
Todd Caponi: Is it a Case of History Repeatin’? What you are probably doomed not to learn! 17.05.2023 42:17
Ultimate transparency nerd, sales historian, collector, author, teacher of many of the world's most successful sales producers, Todd Caponi is my guest on this week's episode #481. We dive deep into the history of sales, exploring its cyclical nature from being trusted and respected to being terrible and back again. We shed light on the striking similarities between the current economic situation...
Rebecca Murtagh: Harnessing AI: Enhancing Critical Thinking Skills and Expanding Horizons 🌈 09.05.2023 1:06:44
Rebecca Murtagh is founder of the Human AI Institute. Get ready for an insightful episode of the Inquisitor Podcast 🎧! Marcus Cauchi and Rebecca Murtagh explore the compelling world of AI, technology, and human growth 💡. Join them as they face challenges and opportunities in a rapidly changing world 🌎. Discover the secrets to asking better questions, prioritising profitability over revenue, and...
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