Marcus & Suzanne Cauchi, Principled Selling
TheInquisitor Podcast
Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
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Marcus & Suzanne Cauchi, Principled Selling
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Latest episode
Jun 30, 2026
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Episodes
Jeff Bajorek: The Mystery of Lies, Heresies and Excuses in Sales 05.02.2020 53:48
#JeffBajorek believes #salesmanagers need to treat their salespeople as customers. They have to ask their people to do things they might not ordinarily do. We slaughter several fatted calves around management. It's an ugly car crash of a conversation if you're a typical sales manager. We explore the idiocy of scale at the expense of effectiveness with salesforce automation and sales enablement. W...
Secrets of High-Stakes Negotiation with FBI’s Gary Noesner 28.01.2020 1:07:03
#GaryNoesner is the former head of the FBI's National Crisis Unit. He was responsible for 350 FBI negotiators worldwide resolving kidnappings, robberies, prison riots, dealing with terrorists, disgruntled employees or military veterans with guns. I interviewed Gary to learn what makes a great negotiator and how to take the skills he learned and taught at the FBI in the context of high-stakes busin...
Amy Frank’s: Do You Make The Cut As A Modern Seller? 14.01.2020 58:44
#AmyFranko, LinkedIn 2019 Top Sales Voice, Author of #TheModernSeller and Board Chair for the Girl Scouts casts the spotlight on what makes the difference in top performers in the modern sales profession. Amy has a take on how modern sellers stand out: The value delivered by the solution is less valuable without you as the seller being part of the equation YOU are personally seen as a differentiat...
Glenn Robertson: Why Your Channel Marketing Is Crazy Stupid 11.01.2020 46:35
#GlennRobertson is MD of #PureChannels, the #ChannelMarketingAgency. We discuss why most #MDF (#MarketingDevelopmentFunds) is better spent on buying lottery tickets. Partners are in business for their own reasons not the vendor's reasons. Vendors' attempts to get partners to market their products is so often a disappointing affair. Never forget, partners don't care about you, your company, your pr...
Irish Dhanam: Why Is Sales A Force For Good? 08.01.2020 56:42
"With integrity you have nothing to fear because you have nothing to hide" - Krish Dhanam #KrishDhanam worked with the legendary #ZigZiglar for 25 years. He in high demand across 6 continents and 70+ countries as a keynote speaker. Krish brings a refreshingly authentic approach to sales. We discuss the differences between a salesperson and a sales professional around: Habits Values Mindset Vision...
What You Need To Know About Building Killer Sales T.E.A.M.s 17.12.2019 59:21
5 times #bestsellingauthor #HilmonSorey and co-founder of #ClozeLoop is back on #TheInquisitorPodcast. Hilmon spends his life helping tech scale ups in #SiliconValley achieve rapid, sustainable sales growth. We explore the power of #SalesPlaybooks to drive #ontarget performance especially in the middle of bell curve, the mistakes to avoid and the best practices to maximise ROI from hires & your #C...
What You Need To Know To Make Your Value Based Marketing Win & Keep Premium Clients 12.12.2019 58:01
#IanBrodie chats to me about #ValueBasedMarketing. We discuss why so much marketing misses the mark, why #LinkedIn is drowning in spam (when will LinkedIn introduce spam filters??), what makes #GreatMarketing great and how delivering genuine value to your audience in your marketing differentiates you from your competition's selfish, bland, valueless marketing. Good value based marketing pays divid...
Saudade is the Missing Element in Sales 09.12.2019 1:01:45
#ChrisMurray of @vardakreuz, author of #SellingWithEase and #TheExtremelySuccessfulSalesmansClub discuss what's broken in #sales and #salestraining. Chris introduces a really powerful concept from Portuguese, #Saudade. It doesn't translate directly into English easily but it means a sense of knowing something is missing but you can't put your finger on exactly what that is. For salespeople this is...
What You Need to Know About Exceptional Sales Managers 05.12.2019 59:33
#MattMcDarby, author of #TheCadenceOfExcellence and I explore the key habits, beliefs and values of excellent sales managers. Matt's distinguished career as a top performing salesman and sales manager; he cut his teeth and evolved into a world class sales manager at #Huthwaite under #NeilRackham, creator or the #SPINsellingsystem. He trains, coaches and offers interim sales leadership to his tech...
Why MoFu Matters: Can It Make or Break Your Sales or Management Career? 01.12.2019 1:00:30
#SteveNorman had a long and eventually successful career in sales and sales management for the like of Dell and Targus in APAC. He opens up about the challenges he faced when he failed and what it taught him about managing his own career and making himself recession proof as a salesperson. We move on to the lessons that helped him learn as a manager and how behaving counterintuitively helped him d...
What Do You Need To Earn The Trust And Partnership of CXOs with Jaques Sciammas 24.11.2019 58:16
Jaques Sciammas Demonstrate value in the first 2 minutes or the #CXO will be needed elsewhere, urgently. #CSuite executives welcome great salespeople and have NO TIME TO WASTE with peddlers and product pushers. They don't care who your investors are, how long you have been in business and they don't care to see PowerPoints of your ugly kids (your product range). They have problems. Can you help fi...
What You Need To Know To Break Through Your Head Trash? 24.11.2019 48:40
This is THE #HeadTrash episode #PaulLanigan is a failed software engineer, failed salesman, raconteur, photographer, film maker, confused father, middling husband and all round good egg. He is the author of SoftTalesHardAsses and the longest serving international #Sandler Franchisee. I first came across Paul in 2003 We discuss head trash in all its glory - attachment, demotivation, limiting belie...
What You Need to Know About Digital Selling 18.11.2019 53:47
#MarioMartinezJr has been selling B2B for the past 22 years. He has recently merged 5 companies to form #Vengreso which is quite a feat. This interview is about digital selling. In a world where many senior executives are still holding back their business because they are stuck in traditional sales, Mario's message is a call to action for ambitious salespeople and business leaders. Last year 70% o...
What You Need To Know About Making Your Training Excellent 13.11.2019 1:05:25
#DaveMattson, CEO of #SandlerTraining, multiple best selling author and 30+year veteran (I know he doesn't look it!!) of the #SandlerSellingSystem chats to me about what works and what doesn't in training. We explore the mistakes we've made, the bad choices leaders and L&D folks make, why training succeeds and why it fails. Dave talks about technology, sales enablement and we raise some uncomforta...
What You Need To Know About #DisruptiveMarketing 04.11.2019 53:59
#AlTepper founder of #TepFu is a master of #lazymarketing. Self-styled as the Barry White of marketing, 2 portly old geezers discuss the difference between #disruption and #innovation. Disruption is aligned to innovation but they are different. Innovation is enhancing what already exists. Disruption is doing something completely new. You win battles by not fighting the battle but by picking the te...
Anthony Iannarino: Displacing Your Incumbent Competition 24.10.2019 57:04
"If you don't like change you are going like irrelevance even less" - Eric Shinsake #AnthonyIannarino is the author of 3 best selling books #TheOnlySalesGuideYoullEverNeed #TheLostArtOfClosing and #EatTheirLunch. He is also author of TheSalesBlog . Anthony speaks a world of uncommon sense. We discuss the many and significant shortcomings of many modern sellers who are well intentioned but misdir...
What you Need To Know About Selling to the C-Suite 22.10.2019 1:09:00
#SteveHall has carved a place for himself by helping others sell to the C-suite. He helps CEOs unblock the bottleneck to growth when sales have stalled. We explore why ineffective salespeople so often get stuck in sales Siberia, the traps many create for themselves by over reliance on one or other social media channel and why so many have bloated pipelines full on non-opportunities, stalled deals,...
What you need to know to build an international sales channel 17.10.2019 1:05:09
#NickJones has gone from start up to exit in the past 15 years. He built his business entirely through #internationalsaleschannels. The #alliances and #partnerships he built allowed him to scale and grow fast, establishing highly influential relationships through the Middle East and Africa within governments, education systems and infrastructure. He focused on working with a small group of special...
What You Need to Know About Disciplined Execution 08.10.2019 49:33
#DaveBrock, former theoretical physicist, author of best selling #TheSalesManagerSurvivalGuide and globally renowned sales and growth expert discusses what's wrong with sales and how to fix it. Be prepared for a trip into the world of Schrödinger's sales manager! #SalesManagers receive less than 5% of the investment in their training than salespeople receive. Yet their negative impact on a busines...
Selling From The Heart With Larry Levine 02.10.2019 1:02:35
Warning: Some salty, impassioned language, fuelled by fury and rage! What's wrong with sales? What's wrong with sales management? What's wrong with the intent of salespeople and their bosses? The quest for magic dust and #commissionbreath! Everyone wants to be a rock star - fame and fortune - without putting in the graft. The Beatles were an overnight success only after playing 12 hours a day, 7 d...
Tony Hughes: What You Need to Know About Leading Salespeople 29.09.2019 1:02:12
#TonyJHughes is the most widely read sales expert on LinkedIn with over 100,000 followers, author of 2 bestselling books, #TheJoshuaPrinciple and #ComboProspecting, successful enterprise sales professional and serial CEO. We discuss #Attitude and #Mindset, we explore how to exploit traditional and modern #prospecting tools and tactics in combination to maximise #prospectingeffectiveness. We explor...
What Happens When You Stop Selling And Start Leading? 27.09.2019 46:35
#DebCalvert @PeopleFirstPS is best selling author of " #StopSelling#StartLeading " and " #DISCOVERQuestions ", founder and President of People First Productivity Solutions and founder of #TheSalesExpertsChannel We have a very robust conversation about what good, bad and ugly look like in the area of sales and management questions. #Questioning and #listening are critical skills in sales and leader...
Why You Need To Know What It's Really Like Being Your Customer 25.09.2019 47:56
Have you ever wondered what it's really like to be one of your customers? In the cutthroat world of technology, your customers' experience can mean the difference between winning or keeping £billions in lifetime customer revenues. #LeahanneHobson and her Vienna based company #AlineaPartners uncover the truth about buying from you. #CustomerExperience goes so much deeper than the simple transaction...
What You Need to Know About The Rise of the Shadow Channel 09.09.2019 44:18
#JayMcBain, lead analyst at Forrester coined the term #ShadowChannel in homage to a trend last decade called shadow IT or rogue IT. You brought your own devices to work and IT Directors had heart attacks. Well, the shadow channel simply refers to non-traditional partners who are becoming a powerful force in the technology market - professional services like accountants, SaaS ecosystem partners lik...
Learning From Scar Tissue: Confessions of a Channel Sales Street Fighter 28.08.2019 43:25
#PaulLloyd has been involved in #channelsales for the past 35 years. He's made a lot of mistakes along the way. Failure is your best teacher - your own and the failures of others. Paul has developed a lot of scar tissue in that time, seen fads come and go and has learned that success in #partnerships happens when you have to focus on doing the basics well, consistently, over time and meaning them....
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