#THEBIGLIFT

Is Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky. In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great customer experience drives growth, and how societa...

"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today. Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get dur...

Chris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny.  The well known saying there are “lies, damned lies, and statistics” is often quoted as many see di...

A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each ot...

"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica,  who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention.  We love...

In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google itself, advertisers will need to change the way...

Delighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK. Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK. This podcast covers a range of fascinating topics...

One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift pod...

"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercia...

Wouldn't it be great to instantly predict what response the content of your site generates from your visitors? Now it is - with Dragonfly AI. Today #theBigLift has the pleasure to interview its co-founder @Mark Bainbridge. Mark was CMO of the British Army for 10 years, is a serial entrepreneur and he knows how to connect the corporate world with the world of start-ups. Dragonfly AI, which Mar...

Chris Lawson, the founder of Moreno Marketing, shares his journey from leading marketing in various brands across multiple industries to ultimately setting up his own marketing agency and becoming a podcast host.  Chris has wealth of experience in marketing transformation and is a great source of insight into behind the scene of the marketing kitchen for any experienced or aspiring marketeer.

If you've got a burning desire inside you, you should action that" believes Ben Rayner, today's speaker on #theBigLift podcast. Ben, the co-founder of Zengility, enables people to find their purpose and define it in commercial reality as the working environment around us continues to change. 

Establishing emotional connection between an eCommerce business and its customers is a key to success believes Serge Milbank of @Confer With, the guest of today's #theBigLift podcast. Serge, who is a seasoned investor into marketing tech start-ups talks eCommerce, video commerce and CRO. Highly recommended for all in the eCommerce industry. 

Adam Naisbitt, the founder of DigitallyEngaged is the hero of today's #theBigLift podcast. Adam became a force in marketing after the #London2012 Olympics when his alert service to help people get tickets was recognised by BBC technology - as well as thousands of happy customers. Today Adam is focused on building up his digital academy and helping clients with a no nonsense approach and effic...

"Almost 90% of B2B purchase decisions are influenced by Social Media", - says Jon Simmonds, Founder of Rocket Science Digital in the newest episode of #theBigLift podcast. We are thrilled to bring you this fantastic podcast with wealth of valuable insights into the present state of social media. A must listen for anyone involved in marketing.   

Today we invite @Robin Williams, MD and Co-founder of @Data Hive to discuss how growth is defined for each individual business and what KPIs are important for success. Robin discusses how business analytics can, and should, look into the future trends and that #cashflow is essential for growth. Don't miss out on this very thought provoking episode.

Meet @Nima Yassini CEO of @New Republique as he shares the fascinating story of  how New Republique started as a brand agency and grew to become one of the leading experimentation and #conversionrateoptimization agencies in Australia. Is the future of marketing in the hands of the specialists or generalists? How critical is the company's vision for its success? 

Our guest on #theBigLift today is David Mannheim, the founder of User Conversion. User Conversion recently released a white paper entitled "Which experimentation platform should you choose (and how to choose it)" and so our conversation naturally gravitated to all things conversion rate optimisation, personalisation and how optimisation platforms should address the changing needs of the...

The "unconditional commitment to the success of the client" was what first impressed @Paul Stephenson, founder of @EGOSTREAM, about Webtrends Optimize. In the new #theBigLift podcast Paul, who now works closely with our team, shares his unique 'outside/in' view of our company, the tech industry as a whole, and why he thinks the industry will continue to flourish in the #post-co...

In this week #theBigLift podcast we delve into the art and science of SEO with Chris Simmance of SERPsketch. Listen and learn how SEO has changed, why personalisation is vital, what are the key indicators you need to follow and much more. Great insights for anyone who is working in the #digitalmarketing or #ecommerce space.

Today's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals. "Talent shows up unpredictably, work ethics are in our control", - says Luca as he shares his amazing success story.

"I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.

Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.

“Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the current #postcovid19 business climate. Ben, who made a career journey from customer service staff to CEO and founding his own business shares his bluepr...

In this episode we talk with Tim Stewart, the Founder of website optimisation and analytics company Trs Digital. Tim talks candidly about his business, the future of CRO and the challenges that face CRO vendors