The Yummy Factor: Behind the Scenes of Food Commercials

🎙 Meet Agnes Celej and Jakub Laskus, the brilliant minds behind “Director'y“. www.directorroster.com 🎥🍳Discover what it takes to create the definitive online catalog featuring the 🌍 world's top food & tabletop 🍔 experts and their mouthwatering  creations! 🎬📚 Director'y is the world's pioneering hub for the food and tabletop community, a platform curated by industry ex...

Meet Olaf van Gerwen , Director, DP & culinary visionary! In a world where brands risk drowning in a sea of sameness, discover how culinary identities are becoming the ultimate secret weapon to make brands truly stand out. Find @olafvangerwen_fooddirector on IG. Olaf's Article on FMCGCEO: https://www.fmcgceo.co.uk/the-biggest-hack-in-food-marketing/ Get in touch: @directedbyxander

 🎙 Meet the extraordinary Joris Noordenbos - one of the most innovative Tabletop Director's in the industry right now. 🍔🎥 http://noordenbos.net 🙌 Joris shares invaluable insights into a tabletop director's main responsibilities on and off the set, from handling time and budget constraints to fostering a creative environment for his team. 🎬 Find Joris IG here @jorisnoordenbos Get in t...

🎙 Meet storyboard artist Mat Płóciennik, the Picasso of yummy storyboards 🎨, as he dishes out how he and his team became the absolute masters of previsualizing food commercials. 🎥🍔 www.wolnograf.com Get an inside scoop on the significant role of storyboards in pre-shoot planning, and how they help clients get onboard with the director's vision. If you're hungry for behind-the-scenes k...

Meet Steve Giralt , Director, DP & Visual Engineer extraordinaire! 🤯 Ever wondered how magic is woven into our screens? Steve is here to spill the beans! 🌟 He's not your ordinary Director and DP – he's a wizard who blends the art of traditional cinematography with the spellbinding power of cutting-edge tech, including robotics and the Unreal Engine. 🧙‍♂️✨ Don't miss this epi...

Join us in the fascinating world of food commercial filming as we sit down with Halie Graham, the powerhouse executive producer behind many mouthwatering food visuals at the New York City-based production company, The Garage . Halie generously unveils the mesmerizing process of tabletop filmmaking and lets us in on how she balances the creative vision of the director with the needs of the client....

Meet table top DP Winnie Heun: Dive into the fascinating world of food cinematography with Winnie Heun, a seasoned director of photography, as he shares his journey and experiences in the industry. From mastering patience on set to exploring the latest camera and lighting technologies, Winnie reveals the secrets behind making mouthwatering visuals. Discover the importance of having the right crew,...

Meet food stylist extraordinaire Pedro Torres. Get a behind-the-scenes insights of making mouthwatering masterpieces on screen. Discover the importance of problem-solving, creativity, and adaptability in the fast-paced world of food commercials and photography. Learn about the art of creating a hero burger and the intricate world of food styling. Don't miss this scrumptious episode with a tru...

Meet Alejandro H. Madrid Dive into the delicious world of food commercial filmmaking with director of photography, Alejandro H. Madrid. Explore the creative and technical challenges behind mouth-watering food ads, the evolution of the industry, and how technology has revolutionized the craft. From mastering the physics of falling food to discussing a potential startup idea for a breakdown app, thi...

Ever wondered how the heck they film those mouthwatering food commercials?  Whether you're a seasoned pro or simply a food lover, "The Yummy Factor" is your ticket to the behind-the-scenes of the professional world of food and table top! Discover the artistry that will inspire you to create your own visually enticing and irresistible food images.  Get in touch: @directedbyxander