The YouTube Power Hour Podcast

Isabella Demarko is a UK-based YouTuber and actress. Her channel is a haircare, beauty, style, and lifestyle channel with 323K subscribers. Isabella’s YouTube journey started when she was 14 years old, when she created a YouTube channel because she felt the need to be seen and heard. As a teenager, Isabella was shy and felt isolated and struggled to be accepted by her peers. It took 9 years for he...

This week I had one of my bootcamp students, Laura Jane Atelier, on the show. She shared the story of her journey from blogger to struggling YouTuber to SUCCESSFUL YouTuber.   One of the biggest reasons Laura was finally able to break out of her rut and see tremendous success was the total transformation she made in her mindset. Sometimes, we get in our own way when it comes to YouTube....

Laura Jane Atelier was in my FIRST group of bootcampers, and she’s here to talk about her journey from blogger to YouTuber. Her channel is all about vintage fashion, lifestyle, and culture. When she started her blog and instagram, she spent a few years figuring out her niche, and as she became more and more active on YouTube, it took her even longer to really hone in further on her niche there. &n...

You would think someone like Shawn Johnson, a well-known olympian, would have had an easy time on YouTube, right? WRONG! Despite having an established following as a professional athlete, Shawn’s decision to start a YouTube channel proved to be a lot more work than she initially thought. Her instagram followers didn’t immediately hop over to YouTube, and at first, her channel was struggling. HOW c...

At 28 years old, American gymnast Shawn Johnson has accomplished a lifetime of achievements that include Olympic Medals, a New York Times best-selling book, several businesses, a career in broadcast, and a mirror ball trophy after winning Dancing With The Stars. Born and raised in Des Moines, Iowa, Shawn’s girl next door charm led her to be named “America's Sweetheart.” After retiring from gymnast...

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This week I spoke with Desiree Martinez, a social media marketer with over 10 years experience, about why YouTube is such an amazing opportunity for women in the CRAZY world around us in the year 2020.  There are going to be more and more people coming onto YouTube… mark my words! YouTube is the future of entertainment. If you want to get in front of people, if you have a message you want to...

Desiree Martinez is a long-time and award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. As a YouTuber, Podcaster, speaker, and business owner, Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. She is the author...

Have you ever thought about how much money you could make on a viral video?   In my interview with Kallie Branciforte, she told me all about her HUGE viral hit: a gift wrapping hacks video that goes viral every single season. She’s now at over 31 MILLION views on this one video. Kallie credits the success of this video to the content of the video AND the thumbnail.    So how has thi...

Kallie Branciforte is the creator behind the blog and YouTube channel But First, Coffee . She’s a wife and mama, and probably in need of another cup of coffee. In 2013 she started blogging and making YouTube videos purely for fun. After a few years she started seeing some successes, and after about 5 years was making a full-time income. In 2020 she quit her job and now blogs and YouTubes full-time...

Are you struggling to get your first 1,000 subscribers on YouTube? Believe it or not, it’s harder to get your first 1,000 subscribers than it is to get your first 10k or 100k subscribers. You’re trying to figure everything out to have a successful channel. Here are 7 tips that I share with my bootcampers and with my private clients on reaching that first milestone.   ----------- Love the podc...

Nicole Lela Green is a social media content creator who primarily works through YouTube and Instagram. Her typical viewer is a woman much like herself: a wife and mother with similar values who is motivated to learn and grow daily. Nicole desires to share her everyday life in an authentic way while focusing on faith, family, and lifestyle.  Social media is saturated with influencers displayin...

Have you ever thought about hiring a manager or an agent? You’re going to want to listen to my interview with Cassandra Bankson, who had a cautionary tale about hiring a manager.   Cassandra put her trust in the wrong person who didn’t have her best interests in mind and whose values did not align with her own.    If you’re looking to hire a manager, make sure that they align with y...

Cassandra Bankson is a skincare expert and medical esthetician with over 10 years of experience and with a YouTube channel and social media following of over 2 million people… but she doesn’t consider herself just an influencer. She considers herself an “Acne Warrior” on a mission to help others take actionable steps to embrace and care for their skin. Despite being bullied and made fun of for mos...

Another YouTube Power Hour first! I’m delighted to welcome my first set of TWINS on the show! Kelsey and Kendra Murrell are the creators behind their social media empire The Glam Twinz. These gorgeous identical twin sisters discuss all things beauty-related on their channel. With perseverance and hard work, the twins have mastered social media and have impacted and encouraged millions to be the be...

This week I interviewed one of my bootcampers, Trina Albus!  Are you struggling to find your niche? Having trouble finding something to focus on? Here’s what you can do: Figure out what your strengths are, what your experiences are, what you’re uniquely qualified to speak on. What makes you unique? Who are you creating content for? Who is your audience? How old are they? What is their life ex...

This week I interviewed my first set of twins - the GORGEOUS Kelsey and Kendra, a.k.a the GlamTwinz, and they talked a TON about being authentic, and how they credit their authenticity to their success on YouTube. So what’s so important about authenticity? People don’t come to YouTube to watch someone phony… that’s what television is for.  Your energy translates well on camera, and your viewe...

📝 Click HERE to check out the show notes! Love the podcast? Got some feedback you want to share? Want to request your favorite YouTuber?  Fill out the YTPH listener survey HERE  👉🏼 Click HERE to download my FREE GUIDE to creating IMPACTFUL content during the Covid-19 pandemic! 👩🏻‍💻 If going from zero to 100k YouTube subscribers is something you want to experience for yourself, then...

This week I interviewed the amazing Hyram, who has taken the YouTube and TikTok scene by storm, growing over 3.5 MILLION followers in under 2 years.    Let’s talk about the 9 things Hyram did to grow his channel. His New Year’s Resolution to make his channel a priority.  Being Innovative - it’s not JUST about being consistent.  He is informative AND entertaining. People WANT to...

I am THRILLED to welcome one of our most highly-requested guests to the show: Hyram! Whether it be critiquing celebrity skincare routines, giving brutally honest brand reviews, or reacting to one of his TikTok follower’s skin transformation videos, Hyram has established himself as an influential skincare content creator. With a combined following of 10 million, Hyram is dedicated to being an enter...

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?   This week I interviewed Kimmy Hughes of She’s in Her Apron, and one of the things she really stressed was that her channel totally started to take off when she really started to focus on her audience, and this is starting to become a recurring theme on the podcast.   Understanding your audience is crucial to your success...

Kimmy is a supportive wife and mother to four wonderful children who started her YouTube channel, “She’s In Her Apron” in 2012.  She has reached women all around the world spreading the message of P.O.P. (Progress Over Perfection). Now with over 45,000,000 views, Kimmy continues to share her homemaking life’s ups and downs, tips, and tricks that she has learned along the way.  Kimmy’s pa...

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?   What happens when your channel grows really quickly, but then stalls out and gets stagnant?   I talked with Shanygne a.k.a Too Much Mouth this week on the podcast, and she talked about how she reinvigorated her beauty YouTube channel by truly bringing her personality into her channel, diversifying her content, and incorp...

Blessed with “the gift of gab,” Too Much Mouth, aka Shanygne Maurice, is a beauty and lifestyle YouTuber based in New York City. Her channel has over 226k subscribers and 20 million views. Shanygne started off as a blogger, and started her YouTube channel in 2015 initially as a makeup and beauty channel, but she has since expanded to more lifestyle and entertainment. She has been a full-time YouTu...

Hey YouTube Power Hour Squad! Who’s ready for more YTPH episodes?   How many people start their YouTube channels and focus on beauty? A lot of people enjoy makeup and skincare, but it’s not quite their TRUE passion. This was the case with Stephanie Harlowe. She started her YouTube channel as a beauty channel, but realized that her true passion was true crime and history, so she took a gamble...