The YouTube Power Hour Podcast

Most influencers start a YouTube channel because they want to share something they love with the world. Best case, you eventually earn an income through your channel and your passion turns into profit. But the only way to grow your channel is by getting people to click on your videos. Today’s guest is new to YouTube, but she has already had much success. What are her secrets to getting more views?...

Looking to spruce up your YouTube game? This podcast episode is all about the best tips you can use to craft amazing YouTube titles that help you get thousands of video views.  Check out the show notes here with all the detailed information.   

As an influencer, the goal is to present yourself in a professional manner and get results when you reach out to PR reps for the brands you love. But it’s tough to know exactly what to say, especially if you don’t speak their language. Wouldn’t it be nice if there was someone with experience in both PR and beauty who could write a script, complete with PR terminology that would get their attention...

So you want to work with brands, but it’s hard to know exactly how to reach out. Who do you contact in the first place? What should you include in that first email? Is there something you can do to stand out from the crowd? If only we could ask someone who’s worked with influencers at a PR agency exactly what they’re looking for… Well you’re in luck, because today’s guest understands both the beau...

What do you represent? One of the most difficult aspects of establishing yourself as an influencer is finding that thing that makes you unique and leveraging your ‘superpower’ to stand out in a crowded field of YouTubers. The platform has evolved into a lucrative business, and that means your channel is its own brand. And when your personality matches up with a beauty brand, collaborations follow....

“How many fishtail braids can someone do before their eyes bleed?” Chatting with today’s guest on Beauty and the Vlog is a master class in sharing your authentic voice. Prepare to laugh and learn from a lifestyle and food influencer who has been on YouTube since 2008, amassing 150,000 followers and 18.5M video views. Theodore Leaf began his career – and his YouTube channel – as a stylist at Chris...

In this episode of Beauty and the Vlog, I had the pleasure of getting to know one of our podcast sponsors a little better and also picking up some awesome tips related to skincare and makeup! I was able to chat with  GloProfessional  brand representatives, Anna De la Cruz, Director of Brand Development and Janeena Billera Senior Makeup Artist Educator. They shared SO many amazing skincar...

Got a question? Erika’s got answers! Whether you are curious about photo editing, growing your YouTube channel or connecting with brands, Beauty and the Vlog has you covered with a Q + A session in response to topics posed in the Facebook group. Listen in to find out about common newbie mistakes and how to make your channel stand out from the crowd. And if you like this episode or have questions y...

Interested in working with brands you love, but not sure how to make that connection? Curious about how to develop a social marketing strategy to reach more people, but don’t know where to start? Start right here with advice from a crazy successful entrepreneur with a niche in the beauty space. Trina Albus is the founder and president of Magenta, the premiere social media marketing agency for beau...

Hollie Forrest is a 22-year-old full-time college student in California who started her YouTube channel three years ago. Her videos focus on drugstore makeup and to date, she has 103,000 subscribers and 12 million video views! This time on the podcast, Hollie shares how YouTube has impacted her life in a positive way, helping her come out of her shell as she built relationships with her followers...

Business-minded beauties: Welcome to Part II of our interview with Roberto Blake, CEO and Creative Director of Create Awesome Media! Roberto is an innovative entrepreneur helping businesses, brands and individuals market themselves successfully with engaging videos and effective messages. He has ten-plus years of experience commercially in advertising, design and marketing, help brands both large...

CEO and Creative Director of Create Awesome Media, Roberto Blake is an innovative entrepreneur helping businesses, brands and individuals market themselves successfully with engaging videos and effective messages. Roberto has ten-plus years of experience commercially in advertising, design and marketing, help brands both large and small achieve their goals and reach their audiences. He started his...

Our current podcast sponsor, Empress Tips spills how she was able to launch her press-on nail online business in this episode! Great in-depth look at how to go about starting an online beauty biz!  Check out empress tips HERE!  Make sure you use the promo code ERIKA15 for 15% off your order!  If you are an influencer on YouTube or Instagram and would like to connect with Sunja to po...

Pinterest expert Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence and revenue through the power of Pinterest. She believes in working smarter, not harder, by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic and ultimately create more revenue for your business. Summer discovered the p...

The new year is a perfect time for a little self-reflection! In this one-on-one episode, Erika discusses her top 6 important takeaways from 2016, including things she learned about specific online platforms as well as things she learned about herself. If you missed the two-part interview with NurberXO, check it out here: Part I http://beautyandthevlog.com/nur-p1/ Part II http://beautyandthevlog.co...

The wait is over, beauties! Welcome to Part II of our interview with Nur. As a beauty vlogger who goes by the handle nurberxo, she has been a YouTube influencer for seven-plus years. Through an unexpected opportunity, Nur began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influenc...

Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer...

Beauties, the interview you’ve been asking for via the Facebook group has finally arrived! This episode of the podcast features Amber Scholl, the YouTuber who has cornered the market on teaching us how to ball out on a budget. She started her channel just five months ago, and she already has 320,000 subscribers and 10.5 million video views. This time on the podcast, Amber opens up about her channe...

Brooklyn native Sanders Kennedy started his popular YouTube gossip channel in 2013. In his videos, he spills the tea on YouTubers such as Jeffree Star, Nicole Guerriero, Jaclyn Hill and many more. Sanders currently has 161,000 subscribers and 18.5 million video views. In this podcast, Sanders chats about the calculated risk of doing YouTube full-time, the difficulty of having friendships with infl...

Based in Texas, Dani of "CoffeeBreakwithDani" is a 32-year-old mom with two boys as well as a classically trained chef and nutritionist. She began her all-things-beauty YouTube Channel in May of 2013, and to date she has 425,000 subscribers and 33 million video views! In this podcast, Dani talks about the importance of making connections with followers and engaging your audience.   Check out...

Hi guys! I'm just hopping on to update you on a few things as we near the end of 2016. Make sure you listen to be updated on all things Beauty and the Vlog!   To enter the giveaway and/or are interested in being a part of the mastermind, email me at erika@beautyandthevlog.com . :) 

Want to get people clicking on your videos? On this episode, Erika discusses how tags, titles and thumbnails work together to do just that. Make deliberate choices about the big three, and get your channel noticed through search results. Giveaway Info Enter to win one of two awesome beauty bundles! All you have to do is review the Beauty and the Vlog podcast on iTunes . Screenshot your review and...

Serein Wu is a beauty content creator based in Los Angeles who started her YouTube channel at the end of 2013. She has over 4 million views on YouTube and 74,000 subscribers. Serein is very active, uploading to her channel five days a week. Plus, she just launched the Behind the Beauty Podcast focusing on what happens behind-the-scenes in the beauty and fashion industry! Serein was a top ten final...

Lara Eurdolian is the founder of PrettyConnected. The New York City based beauty and lifestyle blogger offers a unique blend of life and style, thanks to her background in beauty and branding for industry names like NARS, Jurlique and Kiehl’s. A much sought-after beauty insider, Lara has appeared in campaigns for top brands including Cover Girl, Aveeno and Urban Decay, and she has been featured in...

Originally from New York, now established in Los Angeles, Vlogger Nicol Concilio has exploded on the beauty scene. In one year, she has amassed one million followers on Instagram and 225,000 YouTube subscribers, with 50,000 views per video. She has deals with Lip Land Cosmetics and Tarte Cosmetics, among others. Her genuine, down-to-earth personality has made her a go-to resource for hundreds of t...