The Yarn

Wool has been placed at the front and centre of one of the world’s most prestigious running events: The Boston Marathon. Hear about how wool performs as experienced by four first time runners.

Charles Sturt University (CSU), Professor Michael Friend and PhD student Forough Ataollahi explain their project through the Graham Centre for Agricultural Innovation investigating supplementing ewes to increase lamb survival.

The Woolmark Company is the global authority when it comes to marketing Australian wool. So what does this actually entail? Hear from key international staff members about what they do to promote Australian wool.

AWI has interviewed 40 woolgrowers about their transition to a non-mulesed operation for a new publication. Farmers speaking to farmers about their experience of protecting their flock against flystrike.

Will Wilson, Chair of WoolQ explains its launch, functionality and future. The platform will roll out across 2018: hear what it all means.

The Breeding Leadership program brings young people in the wool industry together to build their business and communication skills to arm them for a future in the industry. Emily King sat down with Jayde Cluff, Roy Elliot, Alex House and Oliver Vidor to discuss their experience of the course and their thoughts for the future of wool and their role in it.

Big data meets the sheep industry with the Merino Lifetime Productivity project but what will it mean? Hear how this ground-breaking project is opening genetic doors for the first time.

From AFL and rugby union, cricket, running and skiing ... wool and sport are a match made in heaven. Hear why these markets are growing for wool and the celebration of these links.

What does Lu Yan make of woolgrowing and how will this change her business?

Runway Wool – The International Woolmark Prize From traditional Indian recycling practises to avalanche tracking NFC chip technology in water resistant wool, this year’s winners went above and beyond the judge’s expectations.

Wool’s slice of the American Pie - Has wool finally cracked the US market? - Hear from major retailers and their associations about why wool is winning in this vital global market and why AWI keeps them regularly informed about how Australian farmers care for their animals.

- Wool as a $20 fibre: how, why and maybe when. Hear AWI CEO speak about the future of wool. - AWI has a new Director, how will the first woolbroker elected change AWI? - A pasture mystery solved!!! Now science and collaboration won a pasture war.

The Yarn Episode 24 - Provenance: we hear a lot about it but what is it exactly and what does it mean for wool? - This episode explores two very different examples of provenance with two wool growers who have their wool and their wool story, sold at retail.

The Yarn Episode 23 - Steven Read (Michell) and Louis de Beer (Cape Wools in South Africa) at Nanjing wool conference; where is the market heading? - The coolest Japanese design and retail team; Facetasm visit woolgrowing farms for the first time..what do they make of where wool comes from?

The Yarn Episode 22: The business of wool - Nadia Bartel, digital fashion star and businesswoman talks wool - Electronic tagging on sheep properties: making it work - Woolmark Country Manager: China talks business and marketing

- Global Strategic Adviser Peter Ackroyd with a warning on the current state of the wool market. - Shavran Reddy, Indian Woolmark ambassador comes to Australia - Hong Kong: a fashion hub as textile centre

- Its Ewe Time: how one woolgrower is trying yo take her wool enterprise to the next level. - Icicle: a new age Chinese brand live streaming from the farm - Meet the US flat bed knitting company with one hell of a customer resume of those who use wool.

Meet AWI’s new general manager of research … you may already know Dr jane Littlejohn, she is fired up about digital. Taking woolgrowers to retail and back … wool in its final form at the Australian Sheep and Wool Show. The structure and workings of AWI: it’s not personal, its business: hear it from the company secretary.

- Megan Rogers explains the game-changing lifetime ewe app .. now with iCloud. Tom Tourle: a young woolgrowers perspective on opportunity. Why classic Italian style is big in Beijing

Pitti Uomo in Italy: Australian wool shines and shows the way. A wireless farm: monitor stock and water and so cheaply. Educating the next wool processing specialists in China: how?

Travel the world and follow your wool passion with Nuffield: Tim Gubbins and Merino lamb survival. Woolworkers run the ruler over AWI. AWI CEO talks next step for the Wool Exchange Portal

Japanese wool processing giant Itochu speaks about the huge opportunity and the threat to Merino lambs wool. A UK Merino producer ..what? AFL Legend Kevin Sheedy speaks with The Yarn about the country, but can he shear?

Is the current wool market sustainable? Let's hear what the experts say. What are market analysts saying about when to sell and when to lock in? The next generation of woolgrowers, what excites them about wool and sheep?

Luxury brand Burberry speaks about Australian wool after a week long sourcing tour. Hear what the next gen of woolgrowers want for a profitable industry.

AWI Chairman Wal Merriman addresses recent issues raised in Senate Estimates. Woolgrower groups speak after consultation. The world's largest sheep experiment: MLP. Wool in Turkey: Naturally Inspiring education day.