The X Podcast

If your “book a call” link isn’t converting, it’s time for a new approach. In this episode, I share 4 relationship-based marketing strategies that actually work—no paid ads, no cold outreach. This is for midlife women business owners and aspiring entrepreneurs who are ready to grow their audience with more ease, alignment, and genuine connection. Timestamps: 00:00 – Why relationship marketing matt...

In this empowering episode, bold leadership coach Lindsay White shares transformative insights for female founders ready to scale their businesses without sacrificing their well-being. Discover how leading yourself first, aligning with your core values, and setting clear boundaries can create a thriving team and a fulfilling work-life blend. Lindsay's no-nonsense approach and 15+ years in stra...

Feeling drained by social media and still not making consistent sales? You might be making these 5 visibility mistakes—and they’re costing you more than just your time. In this episode, I’m sharing the biggest mistakes coaches, creatives, and midlife women entrepreneurs make with visibility, and how to fix them for good. These shifts will help you grow your list, boost conversions, and create a bu...

Are you building a business that supports your life—or one that secretly burns you out? As women, we’re often told to “do it all.” But what if the key to sustainable success isn’t doing more—it’s doing the right things? In my latest video, I walk through how using the right coaching approach—and building aligned, stage-specific offers—can be the difference between a scattered business and one that...

This week on the podcast, I’m joined by Kylie Kelly , a visibility & email marketing strategist who helps female entrepreneurs build and monetize their email lists with ease. 🎯 She’s spilling the secrets on online collaborations, bundles, and summits —plus the biggest mistakes to avoid so you don’t lose subscribers. ✨ In this episode, you'll learn: ✅ Why intentional email list growth beats...

💌 Email Marketing: The Superpower You’re Not Using Enough! Are you relying too much on social media to grow your business? Here’s the truth—your email list is the only marketing asset you truly own. No algorithm changes, no disappearing followers—just direct access to the people who actually want to hear from you. In this video, I’ll share: ✅ Why email marketing is non-negotiable for business gr...

This week, I’m sitting down with Laura Buhl , a certified life coach, product development expert, and founder of Impact Stationery Creators. She’s helped launch over 30 stationery brands and sell 150,000+ guided journals —and now, she’s sharing how you can do it too. 🚀 In this episode, you’ll learn: ✅ Why guided journals are a goldmine for coaches & course creators ✅ How to create a high-pr...

Let’s be honest—entrepreneurship can feel like a never-ending to-do list. One minute you’re launching, the next you’re tweaking your offer, and somehow, you’re still working more than you ever did in your 9-to-5. If you’re tired of the hustle cycle and want a business that actually works without you being in it 24/7, this episode is for you. I’m breaking down 7 key shifts to help you create an eve...

Join us for an inspiring conversation with Marika Richoz, a multi-talented chef, yoga teacher, and counsellor who's found her purpose in nourishing people and fostering connections. Marika specializes in cooking for events like retreats, dinners, and private parties, and has experience as a private chef for high-profile clients. Self-taught and passionate, she'll share insights on entrepre...

Discover the power of wearing different hats in your business! In this episode, I define the roles of CEO, Artist, and Scientist in entrepreneurship. Learn how to leverage your strengths and create a business model that aligns with your natural tendencies. Key takeaways: - Understand the unique perspectives of the CEO, Artist, and Scientist roles - Identify which hat you naturally wear in your bus...

Today, we're thrilled to introduce our guest, Linda Brand, an empowerment coach and spiritual mindset coach who guides individuals on transformative journeys of self-discovery and personal growth. Linda is a certified Dream Builder Coach through the Brave Thinking Institute, specializing in helping women unlock their inner potential, cultivate deep self-love, and create meaningful life transfo...

Struggling to juggle your business, family, and health? Discover 6 powerful strategies that will transform your efficiency as a midlife woman entrepreneur! 🚀 I walk you through how I put these 6 strategies in place in my life and business to super-charge my to-do list every day. Mentioned Videos: - One-Page Plan: https://youtu.be/ZkcattQ8Rwc?si=YNAW9MWmWdo1bde3 I invite you to join my community m...

I'm sharing the most impactful questions and answers from my recent workshop, "List Building Blueprint"! Sign up for my next schedule workshop here: https://www.brendarigney.com/your-list-building-blueprint If you're a midlife woman entrepreneur ready to take your business to the next level in 2025, this is for you. We'll dive into: ✅What is a signature offer, and why is it...

Join us for an inspiring conversation with Megan Kuiper, former Target Corporate Director turned entrepreneur and leadership guru. With 21+ years of experience, Megan shares her transformative DREAM framework, designed to rejuvenate mid-life professionals and help them step boldly into their next chapter. In this episode, discover: How dreaming and action fuel energy and confidence Real success st...

As the coaching industry has exploded into a $15 billion behemoth, it's crucial for business owners to recognize the importance of ethical marketing. This episode is a must-listen for any entrepreneur who wants to build a sustainable, authentic business that aligns with their values. I offer practical advice on how to market your services ethically while still growing your email list and maint...

Get ready to unlock the power of Pinterest for your business! On our next episode, we're thrilled to welcome Camille Kurtenbach, a seasoned Pinterest Manager and Strategist who's been transforming businesses since 2018. Camille has helped over 100 business owners harness the potential of Pinterest, driving traffic, leads, and sales. She's here to share her expertise on why Pinterest is...

Hey Aligned AF entrepreneurs! Today, I'm pulling back the curtain on the exact strategies I'm using to grow my community and business in ways that feel authentic, strategic, and completely aligned with my mission of empowering midlife women entrepreneurs. I invite you to join the Aligned AF Community: https://www.skool.com/aligned-af-community-4419/about As someone who transitioned from be...

Welcome back to The X Podcast! In this episode, I’m diving into one of the most important aspects of growing your business—building trust with your audience so they feel confident investing in your signature offer. Have you ever wondered how to showcase your expertise and position yourself as an authority in your field? It’s not just about content—it’s about strategically showing up for your audie...

Dive into the world of aligned entrepreneurship with our latest guest, Jackie Dragone! 🌟 Jackie is a business mentor extraordinaire who's revolutionizing the way visionary entrepreneurs approach their businesses. Using the powerful tools of Human Design and Gene Keys, she transforms successful businesses into magnetic brands that clients can't resist. In this episode, we explore: How to l...

Discover how AI is revolutionizing entrepreneurship for midlife women entrepreneurs in 2025! As a Dream Business Coach for midlife women, I've seen firsthand how AI can transform businesses. Key Takeaways: AI streamlines course creation, program development, and content generation Market saturation creates new opportunities for innovation Personalization is crucial when leveraging AI tools AI...

🌴✈️ Ready to turn your business expenses into dream vacations? 🏖️💼 In this episode, I chat with Megan Lanford, founder of Points to Paradise, who's mastered the art of traveling on a budget using credit card points. As a stay-at-home mom and savvy entrepreneur, Megan has gone from struggling to afford one vacation a year to taking six incredible trips annually, saving a whopping $20,000 in the p...

In this episode, I'm spilling the beans on my top strategies for audience growth this year. No more endless social media scrolling - we're talking game-changing moves that can truly elevate your business. Learn about: The magic of evergreen workshops Leveraging collaborations and partnerships Creating strategic freebies that convert Plus, I'll share my personal experiences and actionable tips you...

In this eye-opening episode, CPA and CEO Belinda Rosenblum shares her journey from corporate burnout to successful entrepreneur. Learn how to transform your online coaching business from an expensive hobby into a thriving, profitable venture. Discover the three key elements to reaching your first $10K month, the importance of creating a signature offer, and why understanding your numbers is crucia...

You know I'm all about the "real talk," right? So, here it is: I’m setting a goal for 2025 that’s got my stomach in knots. And guess what? You’re smack dab in the middle of it. Why am I telling you this? Because every big leap I've taken, every crazy-successful (and let's be honest, some not-so-successful) experiment I've tried... You've been there with me. And this year’s goal? It's the biggest y...

Join us for an enlightening conversation with Dr. Patti Gonzalez, a retired chiropractor turned Health Concierge, as she shares her unique perspective on achieving optimal health. In this episode, we delve into Dr. Gonzalez's holistic approach to restoring your health blueprint, focusing on gut health, parasites, and other root cause issues. Episode Highlights: Discover why Dr. Gonzalez believes o...