The Writing at the Red House Podcast

Are you a writer considering self-publishing? Are you an expert who wants to build your business by writing a book?  Whether you have a large audience or are writing for people in your own community, Keri Wyatt Kent knows how to walk you from your dream to the finished product. Keri authored more than ten books using a traditional publisher before making the switch to self-publishing. Now she work...

Are you struggling to maintain your new Facebook group? In the fourth and final episode of our Best Of series, Kathi is talking with Tonya Kubo about what is necessary to create a successful and thriving group. Listen in and learn: How to find a balance with your group. How to utilize Community Experts in your group. How to create a plan for consistent engagement.  Did you miss the other episodes...

Have you started a Facebook group but now don’t know what to do next? If so, listen in as Kathi and Tonya Kubo discuss some of the main ways to effectively add value to your Facebook group. In Part 3 of this series, Kathi and Tonya share: How the value of a group relates to its purpose and promise. The content you post matters; so, be consistent. The difference between free vs. fee. Next week Kath...

Want to create a healthy and safe Facebook group? In the second episode of our “Best Of” series, Kathi is talking with Tonya Kubo about how to keep your Facebook group from becoming toxic. Some crucial indicators of an unhealthy Facebook group are spam, unsolicited DMs, and people being mean. To combat this, Kathi and Tonya are sharing their best tips, including: Why it’s important to have rules....

This is our Best Of series with Kathi Lipp. Are you wanting to start a Facebook group that will thrive and serve your audience? If so, be sure to listen in as Kathi and Tonya Kubo discuss what makes a great Facebook group and how keep it going. In Part 1 of this series, the duo will share: How to develop a solid group purpose and promise. How to develop strategies for what you will provide for fre...

Are you struggling to find your people on TikTok? Then, this episode is for you! Today, Kathi is talking with TikTok superstar Meredith Lynch about how to make content and build your following on TikTok. Listen in and learn: How TikTok is different from other platforms. Meredith’s and Kathi’s TikTok tips. Why you should use hashtags and clickbait intros. Since they had so much good information to...

Do you have challenges when it comes to social media? Kathi Lipp is back to share her wisdom regarding what to post on social media using the PIERCE System. Last week she shared the first three steps: Promote, Instruct, and Essay. These ideas will help you pierce through the noise, overcome your challenges, and accomplish your goals. The last three steps are: REPEAT a good #throwback CHALLENGE you...

Do you have challenges when it comes to social media? In this episode, Kathi Lipp shares her wisdom regarding what to post on social media using The PIERCE System. These ideas will help you pierce through the noise, overcome your challenges, and accomplish your goals. The first three steps are: Occasionally PROMOTE your work. INSTRUCT your readers. Write an ESSAY on a subject of importance to you....

Do you find it challenging to grow your newsletter subscribers list? If so, then this is the episode for you. Today, Kathi is joined by newsletter extraordinaire, Kelly Wilbanks, to discuss the strategies for how to organically get more subscribers. Here are a few tips: Use social media to make it known you have a newsletter. Guest post and collaborate with other writers. Have QR code. Sign up her...

Are you worried about writing your first newsletter? If so, then this episode is for you. Today, Kathi is back with newsletter creator extraordinaire, Kelly Wilbanks, to continue their discussion about crafting captivating newsletters. Listen in and learn: The importance of knowing your audience. Kelly’s best tips for content creation. How to call your followers to action. Come back next week to l...

Have you ever wondered if you should start a newsletter? If so, then this is the episode for you. Today, Kathi is joined by the head of her newsletter team, Kelly Wilbanks, to discuss the importance of having and maintaining a newsletter. Listen in and learn: Why writers need to have a newsletter. Kathi’s theory about why writers dread newsletters. The benefits of having a newsletter. Come back ne...

Do you have a desire to launch a course, program, or workshop? If so, this is the episode for you. Today, Kathi is back with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to finish up this series with Part 3 about how to create that course, program, or workshop you believe you’re called to write. Listen in and learn how to: Embed evaluation in the program. Not rely on an...

Do you have a desire to launch a course, program, or workshop? If so, this is the episode for you. Today, Kathi is back with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to discuss more tips to create that course, program, or workshop you believe you’re called to write. Listen in and learn how to: Give your audience what they need, not what you think they need. Price pi...

Are you challenged by launching a course, program or workshop? If so, this is the episode for you. Today, Kathi is talking with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to discuss simple tactics to create that course, program or workshop you are envisioning. Listen in and learn: How to turn your messages into pilot workshops. How piloting allows you to get past the...

Have you felt overwhelmed at the idea of building your brand? Today, Kathi is back with Joy Groblebe, the Content Marketing Director for Dayspring, to tackle this exact topic. Now that we know what a brand is and why we need one, it’s time to delve into the actual process of building your brand. Listen in and learn: Why you can’t start with the looks. Where to find information about your consumer....

Have you ever struggled to build your author brand? If so, this is the episode for you. Today, Kathi is talking with Joy Groblebe, who is the Content Marketing Director for Dayspring. Beyond simply defining a brand, Joy shares some of her insight into how we, as authors, can begin to conceptualize our own unique brand. Listen in and learn: The importance of knowing your primary audience. Why a pre...

Do you know the importance of being real in your writing? In this episode Kathi and Debbie Alsdorf discuss ways to be authentic with your audience. Kathi and Debbie get real and vulnerable as they share their wisdom and hearts.  Here a three keys to being real and authentic: Be real about real things. Honor those in your story. Don’t fall into the perfection trap. Listen in to hear more keys that...

Now that we know the big picture of turning a personal story into a published book, it’s time to focus on the smaller details. Kathi is back with literary agent Kathleen Kerr to continue their discussion by exploring structure, themes, and titles. Listen in and learn the importance of: Using the message mapping strategy. Knowing when not to write about a topic. Choosing a title and subtitle. Click...

Do you have a personal story that you want to turn into a book? Today, Kathi and literary agent Kathleen Kerr are exploring this question. Some stories are hard to share, and it’s important to know how and when to share them.  Listen in and learn the importance of: Incorporating your story into nonfiction books. Waiting until the story is finished. Understanding what your reader needs. Sign up her...

Are you ready to approach book writing in a new way? Today, Kathi and her guest, Crystal Paine, are discussing ways to write your book while living the book.  Listen in and learn the importance of: Thinking through if your story can help one person. Waiting until the story is finished. Understanding what your reader needs. Every writer is going to experience highs, lows, and writers' block. So, it...

In the third and final episode in this series, Kathi is back with literary agent Kathleen Kerr and the art director for Harper Collins Christian Publishing, Meg Schmidt. Together, they wrap things up by exploring not only some more book covers but also what authors can do to make their team want to work with them again. Listen in and learn: What book covers Kathi likes. The importance of communica...

In this episode, Kathi is back with literary agent Kathleen Kerr and the art director for Harper Collins Christian Publishing, Meg Schmidt. Together, they discuss how authors, agents, editors, and art directors interact, as well as the different things that affect book cover designs. Listen in and learn: What book covers Meg and Kathi like. How cover designs are impacted by supply chain issues. Wh...

In this episode, Kathi welcomes agent and editor Kathleen Kerr and her sister Meg Schmidt, art director at Harper Collins Christian Publishing. Together, they share ideas to help create the best book cover. In Part 1, Kathi, Kathleen, and Meg share their best tips and advice on how to create your book cover with a publisher. Here are some of their answers: Give them keywords and let them do their...

Are you struggling to market your book? This is the question that Kathi and her former Communicator Academy co-host, Michele Cushatt, tackle in Part 2 of their series about how to bake marketing into your book. Once you’ve figured out your proposal, it’s time to write and edit. Michele shares three key steps in this process: Intentionally inject catchy quotes as you edit to add a punch. Use storie...

Are you overwhelmed or feeling lost when it comes to marketing your book? Then this episode is for you. Kathi sits down with Michele Cushatt to discuss the first steps of how to bake marketing into your book. These steps include: • Determining what has worked in the past. • Assess what readers’ needs are and what they are looking for. • Pay attention to their language. These simple tips will have...