The Writing at the Red House Podcast

Are you trying to create engaging content? Today, Kathi Lipp is back with Erin MacPherson, an author and marketing strategist, to discuss how to create content that grows your audience but also serves them. In this episode, Kathi and Erin talk about: • What content does well on which platforms. • Where Erin goes for content inspiration. • How to make content that engages your audience. Listen in a...

Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there. In this podcast you will learn the three key aspects of your marketing plan: • The Scoop: What do you want to accomplish? • The Target: Who is your audience and what do they ne...

Do you love challenges? Today, Kathi Lipp is joined by Cassie Rajewich, the director of Writing at the Red House, to talk about the upcoming February Challenge: The Tweak Your Post Challenge. Tune into this episode to learn: Everything you need to know about the February Challenge. What articles Kathi and Cassie are going to tweak. How to prepare for the challenge. Listen in and come join Kathi, C...

Once your book is out there, how do you keep it alive? In the fourth part of this series, co-authors Kathi Lipp and Cheri Gregory talk about how they are marketing their latest book and serving their audience at the same time.  Listen in as they talk about some of their favorite things from this book launch, including: The SPACE acronym. Their pre-sale bonus offer. The new ideas that come even aft...

Do you ever hit a wall while writing a book? Today, Kathi Lipp is back with Cheri Gregory, author and communicator coach, to talk about how they struggled to write their newest book, An Abundant Place: Daily Retreats for the Woman Who Can’t Get Away, and what helped them get through the tough moments. In this episode, Kathi and Cheri discuss: • Their process for writing and revising their book. •...

Do you want to learn how to outline an article in 15 minutes? Today, Kathi Lipp is joined by Cassie Rajewich, the director of Writing at the Red House, to discuss the first challenge in a new, monthly series: The 15 Minute Article Challenge. In this episode, Kathi shares: Everything you need to know about the January challenge. The three things that help her write an article. What resources are av...

If someone is going to write a devotional, there is a bit of a formula. In part two of this series, Kathi Lipp and Cheri Gregory let us in on the secrets of their design process for their newest book, An Abundant Place: Daily Retreats for the Woman Who Can’t Get Away. The helpful hints they share include: Finding the balance between Scripture, story, and application. • Ideas for finding your theme...

Have you ever wondered how to create a strong system for writing a book? Today, Kathi Lipp is joined by Cheri Gregory, author and communicator coach, to talk about how to plan a book based on what they learned while planning their newest book,  An Abundant Place: Daily Retreats for the Woman Who Can’t Get Away . In this episode, Kathi and Cheri discuss: Where they find ideas and inspiration. The i...

The new year is coming. We all have goals, plans, and dreams. Some of us have lots of checklists too! To wrap up this month’s series on how to build your writing career, Kathi is joined today by Roger Lipp and Tonya Kubo as they talk about the ONE thing in 2022 that authors and speakers can do to serve their audience better.  Tonya has a “people first” approach to serving online communities. She e...

Have you ever wondered how to become a better writer? Today, Kathi Lipp and Kathleen Kerr, an editor and speaker, tackle this important question by breaking down a frequent lie that writers believe about being a writer and replacing it with applicable strategies for how to strengthen your writing knowledge and practice. In this episode, Kathi and Kathleen discuss: How to be a great student of writ...

Why is serving your audience so important? And how do you build community around your message? If you could use some coaching on how to build community with your audience (and future readers), then you are in for a treat! Today Kathi is talking with author, (in)courage Community Manager, and future Red House Writers Collective coach, Becky Keife, who believes that everyone can learn to build, crea...

Do you ever wonder what you should be doing to build your career as a writer? Today, Kathi is joined by her guest, Barb Roose, literary agent and author of eight books, to talk about how to take your dream and move it forward. Barb shares what she has learned over the years about the publishing industry and how to grow as a business person. In this episode, Barb Roose shares: What to do with a man...

Have you started a Facebook group and now you don’t know what to do next? If so, listen in as Kathi and Tonya discuss some of the main ways to effectively add value to your Facebook group. In Part Three of this series, Kathi and Tonya share: • How the value of a group relates to its purpose and promise. • What kinds of things have added value to their own groups. • Some words of advice about how m...

How can you keep your Facebook group from becoming a spamfest—or worse, a cesspool of conflict? Kathi is back with Tonya Kubo, “the queen of life-changing Facebook groups,” to help you figure out the rules!  Listen in and learn: The #1 rule to keep your group members safe from unwanted solicitation. How to protect your people without having “meanie pants” rules. Ideas for preventing problems befor...

Have you thought about starting a Facebook group to better serve your audience? If so, be sure to listen in as Kathi and Tonya Kubo talk about what they have learned from leading successful Facebook groups like Clutter Free Academy.  In Part One of this series, the duo will share: What kind of group does well on Facebook. How to develop a solid group purpose and promise. The reason to think throug...

Are you a writer considering self-publishing? Are you an expert who wants to build your business by writing a book?  Whether you have a large audience or are writing for people in your own community, Keri Wyatt Kent knows how to walk you from your dream to the finished product. Keri authored more than 10 books using a traditional publisher before making the switch to self-publishing. Now she works...

Are you a fiction writer struggling with the “messy middle” of your story? Do you want to develop depth in your characters, whether fiction or non-fiction?  These are the topics that Kathi delves into today with her guest, Melanie Dobson, author of almost 30 books and workshop presenter at the upcoming West Coast Christian Writers Conference. Melanie will share some of the challenges she has faced...

Maybe you’ve dreamed of getting a group of writerly friends together and spending a weekend away dedicated to your craft. Or perhaps you’re an experienced writer who would like to encourage other writers along the way.  Several years ago, Kathi and Roger Lipp decided to host retreats for writers, and now they’re sharing their expertise with us! Listen in as the duo discuss common misconceptions ab...

Are you trying to discover your place in the writing universe? Where will your passion intersect with your audience’s needs? How do you know if you are onto an idea that you should push forward with?  These are the kind of questions that are discussed every week in the Red House Writer’s Collective, and this week Kathi and Roger Lipp are back with part two of their recent training session on disco...

This week Kathi and Roger Lipp give us a peek into the training they provide for members of the Red House Writers Collective. How do you know if you are writing the right thing? Do you feel like you are spinning your wheels and going nowhere? In the first part of this special series Kathi and Roger will help you discover your writing niche by thinking through four principles of seeking clarity: Li...

Kathi and Roger Lipp are back for the fourth installment of this series with more practical tips for meeting with your board of directors. How do you go from big, audacious goals to actionable plans, and how can your board help you get there? These two have been there, done that, and they will help you think it through! In this info-filled conversation you will be challenged to: Make big goals and...

This week Kathi and Roger Lipp are continuing their conversation about establishing your own board of directors with helpful hints about preparing for your first board meeting. How do you balance being prepared and just getting it done? The duo recommends thinking  through a few things before your first board meeting, such as: What do you want to discuss with this group of people? What are your ne...

Kathi Lipp is back with her favorite board member, Roger Lipp, to continue this month’s  series about establishing your own board of directors. Perhaps you have decided that you do need a board of directors after all – now what? Kathi and Roger are speaking from experience and sharing the lessons they have learned about how to build a better board and keep your business and ministry moving forward...

Kathi Lipp is here with her original partner, Roger Lipp, to kick off this month’s new series about establishing your own board of directors. Have you ever thought maybe your business or ministry isn’t far enough along for a board of directors? Maybe you’re thinking, “I haven’t even published a book yet, how could a board of directors help me? Who would I even ask to be on my board?” Kathi and Rog...