The WorkPlay Podcast

Tune in for another episode of The WorkPlay Podcast, where we have special guest, Elise Hodge! Elise is a funnel and launch strategist, copywriter, and successful business owner, who specializes in optimizing conversions through strategic messaging and visuals. Today, Elise discusses the importance of messaging, visuals, and nurturing relationships in launching successful offers and funnels. Key T...

Meet Estella, another one of WorkPlay's talented content creators! Estella is based in Seattle and is known for her ability to create stunning visuals and establish personal connections with WorkPlay members during shoots. In this episode, Estella discusses her background in photography and her favorite aspects of WorkPlay shoots. Tune in to hear all her tips for WorkPlay members to prepare for sh...

On today’s episode of The WorkPlay Podcast, we have returning guest, Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack Solutions Agency. Today, Courtney shares how The WorkPlay Method landed her business a partnership with a $50 billion software company. Tune in to hear Courtney offer insight on strategic branding, visuals, and systems that WorkPlay members can use to attr...

On today’s episode of the WorkPlay Podcast, we’re chatting with Mikhail Alfon! Mikhail is the founder of Blue Light Media , a digital marketing agency specializing in consumer packaged goods. Mikhail discusses the value of consistency in creating content, whether through organic or paid strategies, and how to leverage influencers and user-generated content. Tune in for a fun surprise as we reveal...

In today’s episode of The WorkPlay Podcast, we’re chatting with April! April Pertuis is the CEO and founder of LightBeamers, a company specializing in storytelling, with over 30 years of experience in journalism, video production, and brand storytelling. April discusses the importance of storytelling in branding and marketing, and shares why you need to tell personal stories to your audience authe...

Meet Bekah! In addition to being a content creator, Bekah is also the creative director for WorkPlay. Bekah has a background in media production and photography, bringing a unique and inspiring approach to visual storytelling for clients. In this episode, we discuss her journey into WorkPlay Branding, the new Creative Director role, the importance of creativity in visual campaigns, and tips for Wo...

#38: In today’s episode of The WorkPlay Podcast, we’re chatting with Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack solutions agency, specializing in optimizing tech, evaluating processes, and building workflows to support businesses. Tune in as Courtney shares some key solutions for those needing assistance with implementing and managing systems in their business. We’r...

#37: In today’s episode, we chat with Trish Taylor, a celebrity stylist turned style coach, who helps entrepreneurs elevate their brand visuals through personalized styling, creating signature founder styles, and providing wardrobe solutions for brand shoots. Trish discusses the importance of personal style in branding and provides guidance on how WorkPlay members can authentically express themsel...

#36: Brandon is a talented photographer who started his own wedding photography business in Chicago, self-taught during the pandemic, and has a unique approach to capturing authentic moments in his shoots. In this episode we chat with Brandon, a content creator here at WorkPlay and discuss his background in photography, creative process, advice for members, and favorite shoot locations. We deep di...

#35: In today’s episode of The WorkPlay Podcast, we’re chatting with Frenchie. Frenchie is a business strategist, who partners with service-based entrepreneurs, creatives and industry experts ready for their next level of growth. Her outside-in approach delivers simple strategies for their bottom lines, clearing all that stands in the way of their business growth. We’ll talk with Frenchie about cr...

#34: In today’s episode, we’re talking all about the official WorkPlay Pop-Up …and you’re invited! That’s right, we’re coming to a city near YOU! Not ready to join WorkPlay yet? Maybe we are not in your city yet and you aren’t ready to commit to those travel expenses. If this is the case, the WorkPlay PopUps are exactly what you’re looking for! In this episode, we’re sharing everything you need to...

#33: Today’s guest is Danielle Wiebe, the founder of Business Babes Collective, a platform that supports women in creating successful collaborations. Danielle has been an entrepreneur for over 11 years and has extensive experience in hosting events, podcasts, and online programs. In this episode, Danielle dives into the importance of strong visual branding and content creation in amplifying collab...

#32: Today's guest is Emma Tessler, the founder of Ninety Five Media, a digital marketing agency specializing in social media marketing. Emma launched the agency in 2015, and now leads a team of seven women from across the United States. At Ninety Five Media, Emma and her team develop and implement strategic marketing tools that help brands transform their content into tangible results. In this ep...

#30: Today’s guest is speaking coach Heather Sager. Heather helps business owners leverage speaking as a marketing tool to grow their business. In this episode she discusses the importance of speaking as a marketing tool to drive revenue in business, emphasizing the need for a well-crafted signature talk aligned with the offer being sold. Heather also provides insights on optimizing brand shoots f...

#31: Join us on this episode of The WorkPlay Podcast as we welcome Selena Soo, a renowned seven-figure business mentor and publicity strategist. With her expertise in brand amplification through strategic publicity and partnerships, Selena shares invaluable insights on fostering trust and forging lasting industry relationships. Plus, glean insider tips from Selena on orchestrating a successful Wor...

#29: In this episode, Tatiana discusses her unique branding strategies, including the creation of the Grindaholics brand and the launch of the Team Talk Hotline. She shares insights into her creative process, from brainstorming brand concepts to executing visually appealing and cohesive branding elements. Tatiana's innovative approach to branding, thought leadership, and audience engagement sets h...

#28: Holly Haynes is a business strategist with a 22-year corporate strategy background who developed an "antisocial" methodology to grow and scale businesses without relying heavily on social media for revenue. Holly shares her insight on the significance in having a client attraction plan beyond social media, focusing on niching down, leveraging different platforms like podcasts and email, and b...

#27: Gabrielle Martorana is a spiritual entrepreneur who teaches the use of ceremonial cacao for creativity and productivity, blending spiritual and business practices, and importing ceremonial cacao from Guatemala and Bali through her brand Cacao Wisdom. In this episode, Gabrielle Martorana discusses how she helps entrepreneurs and individuals tap into their creative side using ancient tools like...

#26: In this episode, we’re sharing all our tips and tricks so you can get the most out of your next WorkPlay brand shoot. We’ll share our complete prep guide for a WorkPlay brand shoot, and the importance of aligning marketing strategies with your visual strategies to drive revenue. We break it down into phases, starting with 60 days out where business strategies and revenue-driving projects are...

#25: Lindsay Dreyer is a successful real estate agent who has tripled her yearly revenue, increased her social media following, and effectively utilized visual marketing strategies to enhance her business. In this episode, we talk with Lindsay about the impact of creating a visual marketing campaign for real estate agents, using the WorkPlay method. Lindsay shares her positive experience with the...

#24: Krissy and Claire are business partners who specialize in helping entrepreneurs get their business online, having successfully generated 1400 paying subscribers in their first month and built a subscription service up to 6,000 members, ultimately reaching their first million in 20 months. Key Takeaways:  1. The importance of having a clear strategy and automation in place for online busi...

#23: Lynn Crane, a successful real estate broker, discusses her journey from being a stay-at-home mom to becoming a top luxury expert in her industry, emphasizing the importance of authenticity, confidence, and commitment in building a successful business, while highlighting the impact of the WorkPlay method on her branding and business growth.  Key Takeaways:  The importance of authenti...

#22: In this episode, we dive deeper into The WorkPlay method through a typical WorkPlay sales call. This episode gives you the inside scoop on exactly how the method attracts your ideal clientele and captures the attention of scrollers. We talk about the necessity of creating visual marketing campaigns and how WorkPlay tailors these campaigns to fit your brand identity and achieve your unique goa...

#21: From building million-dollar businesses to helping small business owners streamline their operations, Stacy Tuschl shares her journey of transitioning between two different industries. Discover how she used delegation and a mission-driven approach to create successful businesses that thrive without her constant involvement. Tune in to learn how investing in personal growth and networking led...

#19: In this episode, we talk with guests Camille and Elizabeth, who are experts in book launching and visual marketing strategies and have helped authors successfully launch their books and build their brands. Camille and Elizabeth discuss the importance of creating a visual marketing strategy while launching a book, including the need for professional photography, the role of visuals in book pro...