The Workhorse Podcast

We've been referencing our unicorn husbands enough that we thought it was time to bring them on the podcast! Today, Jessica's husband CJ (known to some as Chris) is in the hot seat answering all her questions about how he supports her in business and his role in their family. You'll hear his thoughts on when Jessica first brought up the idea of Moose Valley Ranch, how she's the brains and he's the...

Customer feedback may be the biggest free way to grow bigger, stronger, and faster as a business owner. In this episode, we're covering how we've gathered feedback in our own businesses and giving you tips and ideas to do the same in yours.  We're also discussing how to differentiate between valuable feedback and meaningless criticism, the importance of responding thoughtfully, and how to lea...

In this episode, we're discussing the topic of online safety and privacy when it comes to showing your kids online as business owners. (Disclaimer: If your kiddos are around you, this is probably not the best episode to listen to.) Jessica shares how her background in law enforcement and Internet Crimes Against Children has impacted her approach to sharing her kids online. Kendall's experience as...

"Success comes when you can do your business full-time." In this episode, we're challenging this false narrative by diving into what it actually looks like to leave your full-time job and go all in on your business. We're sharing both of our experiences of having regular employment (Jessica) and relying solely on the business income (Kendall). There is no one-size-fits-all advice here. If you're c...

The biggest mistake you can make when it comes to marketing your business is paying too much attention to social media and not enough to the places on the internet that you have ownership of.  Today, we're talking about the importance of owning your online presence, specifically in the form of a website and an email list. Getting your customers off of an area of real estate you don't own (and...

In this episode, we're talking about why one of the most important things about being in community is showing up when you say you're going to show up. So, we're sharing our own personal stories of what happens when you overcommit, the impact that can have on your business, and how to have a little grace for others when you don't know the whole story. We get it; the people-pleasing factor in busine...

In today's episode, we're talking about the complexities of family business succession planning, arguably one of the most difficult topics in agriculture. Kendall (the stepmom) shares what she's dealing with running a business with her husband on her in-law's land, and Jessica (the sibling) shares how her law enforcement background has given her a unique view on family business conflicts. We have...

No one in the history of anyone ever speaking about the two of us would accuse us of staying in one spot for too long. And that means that we don’t always get a chance to talk about all the spots we’ve been in, including failing. Like, entire businesses failing.  In today’s episode, we’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons i...

In today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets. We asked ourselves what we would really want to tell someone if we could sit down with you for 45 minutes and just braindump.  And what we came up with for this value-packed episode are the five most important things that will work...

On today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We decided to hit the nail on the head in our first podcast episode since it's not easy to answer this in 10 seconds by DM! How we do it all is by far our most asked question, so we're spilling the tea and giving you a more complete and nuanced answer. Our struggles and suc...

Welcome to The Workhorse Podcast , where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses. From marketing your business online and d...