The Wider Lens: Powered by Focus on Women

Today, we're talking to Frances Baca, a creative director based in San Francisco. From reverse-publishing books to creating the perfect design workflow, Frances is sharing her tips, tricks, and experiences that led her to where she is today.   If you would like to get involved with Focus On Women: you can sponsor a season of the show , be a corporate sponsor, or join as a member. Remember to...

Please welcome Lila Nawrocki to the Focus on Women podcast! Lila is the Senior Customer Success Manager at Wrapbook, an entertainment payroll startup. Today’s episode is all about payroll— what is it, why do you need it, and what do you need to know about it? For more information, head to https://www.wrapbook.com/focusonwomen If you would like to get involved with Focus On Women: you can sponsor a...

Welcome to the 100th episode of Focus on Women! Join Traci Terrick and Shelly Waldman as they reflect on the past two years and answer all the questions you might be curious about: Where did this podcast begin?  Why start a podcast?  What have we learned over time?  Where are we headed from here? Thank you for your continued support and for tuning in each week to hear a new story. Without listener...

Tune into our chat with the incredible photographer and entrepreneur Leslie Andrews. Specializing in fashion and beauty photography and based in Atlanta, her niche is branding sessions for entrepreneurs and small businesses. She can and will make you feel like a queen for the day. She was an inspiration as a fellow business woman who is really rocking it and constantly innovating to stay ahead of...

Tune into our chat with Taja Dockendorf. She is the founder and creative director of Pulp+Wire a 100% female-founded and run CPG strategic brand, packaging, and digital launch agency in Portland, Maine. Taja has consulted, created, and grown over 400 brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja is also an investor in emerging brands, a m...

Tune into our chat with Devon Baverman , the Senior Director of Brand Visuals at UnTuckit. She has 10+ years experience focused on data-driven visual strategy, photo shoot execution, branding, creative problem-solving, design and compelling storytelling for branded content (print, digital, social, OOH). And we talk all about her path to getting here as well as what she looks for in photographers a...

Tune into our chat with Lauren Liz Photo -  a commercial and editorial photographer focused on creating lifestyle portrait, product, and food + beverage images for consumer brands large and small, publications, and restaurants.  She is an absolute ray of sunshine, so positive, always learning a new skill and her absolute radiance shines through for every client she works with and every photo she c...

Tune into our chat with our very own PR/Marketing Chair person, Jennifer Warren. Jen has held many hats, starting out as a successful commercial photographer who then felt the need to pivot and explored some options. One of those was working with Wonderful Machine as a photo editor and then that led to bringing her home and taking a job with AAA. She shares her experience of feeling lost and then...

Tune into our chat with one of the San Francisco APA's board members, Lisa Vortman .  Specializing in lifestyle, portraits and kids, Lisa's work is full of life, fun, happy, joyful imagery. Lisa wears many hats and talks about her COVID project which ended up getting her some really awesome new connections and work too.  This season's sponsor is Pedro & Jackie. Pedro + Jackie is...

Tune into our chat with Jaime Borschuk   she specializes in environmental portraiture for editorial, personal documentation, and brand narrative. Based in the San Francisco Bay Area since 1999, Jaime is originally from Iowa. She is a member of the Tether Collective photo studio in Potrero Hill, where she can capture you or your products against various colored backgrounds and surfaces. This season...

Tune into our chat with the founders of Queer the Lens , A Scott and Kate Warren . Queer the Lens is a growing community of LGBTQIA+ creatives in photography and video, both on and off set.  With a mission to empower this community by establishing an inclusive space where we can voice our needs, create connections, and share resources. They have created a quick 5-minute survey to learn more about...

Tune into Shelly's chat with Dyutima Jha . She is an architect turned food stylist, food photographer & the first South Asian woman to run a food photography podcast. After 15 years of studying & practicing architecture, designing healthcare facilities around the world, she has found her passion in food styling & photography and is taking it to the next level! Make sure to check o...

Tune into our chat with Carly Hackbarth , she is a San Francisco food & beverage photographer who also happens to be a digital marketing expert too. She went to school thinking photography or journalism, then pivoted into working in the live music world marketing big festivals and by 22 she landed her dream job working for Jam Productions in Chicago. That is where she used all of her social an...

Tune into Traci's chat with Teresa Meier, a fine art photographer based in Seattle who is working on taking her work commercial. Her imagery is printed large through an extensive “stitching” process in Photoshop that requires a custom-built computer, a beast she lovingly nicknamed Thor. Viewers are enveloped by these large-format works that often leave them suspended in moments of rising tens...

Tune into our chat with Alyson Brown founder of Folk. Having nearly two decades of experience working across many aspects of brand building, her specialties really shine in art direction, brand development, photography, content creation, and more. She is also the author of The Flower-Infused Cocktail: Flowers With A Twist. Our Sponsor this season is also our first episode's guest, Tidy Books...

Tune into our Founder, Traci Terrick's chat with the New York food stylist, Micah Morton . After Micah moved to New York City from Los Angeles, she convinced Magnolia Bakery to hire her, and quickly rose to become head baker. Shortly after, at the prompting of a seasoned Prop Stylist who noticed Micah’s talent, she began to apprentice with top tier food stylists, soon realizing that food styl...

Tune into our chat with Kim Maroon a hybrid creative — photographer, director, and designer. Specializing in commercial and editorial content creation for automotive, motorsports, and lifestyle narrative and based in Boston, MA. Our Sponsor this season is also our first episode's guest, Tidy Books ! If you have ever felt stress, procrastination or dread over your finances, you are not alone....

Tune into our chat with the talented, director, producer, and co-founder of Media Loma . Raised in Finland, Mel studied film production in Helsinki where she worked extensively as a producer in both narrative and documentary film. After relocating from Finland to Maine to attend the Maine Media Workshops she met her co-founder, Wes Sterrs. Together they have created Media Loma, an Emmy® Award nomi...

Tune into our chat with Fanette Rickert , she is a Food & Product Photographer helping eco-friendly and sustainable brands spread their message with beautiful, light-filled images. She is also one of our amazing volunteers here at Focus on Women as well as being a coach helping photographers set up systems and get confident with their pitching, pricing and client experience. Our Sponsor this s...

Tune into this thoughtful story about beauty and portrait photographer Rebecca Grant . She had some great internships, including Seventeen magazine and the ICP .  Her thoughtful approach to her career is inspiring and insightful. Her chat with us was fun and also vulnerable talking about the pressures of owning your own business and destiny. Our Sponsor this season is also our first episode's...

Tune into our fun chat with this fierce, first generation Peruvian-American commercial portrait photographer based in Oakland, CA, Karen Santos . Her background in performing arts and art history fuels her process, she is deeply inspired by emotion, movement, and storytelling. Her passion to celebrate marginalized communities through the photographic medium is the focus of her work and personal pr...

Tune into our chat with the photographer Krista Miller. She is an amazing power force based in Austin, Texas. She is a full time, in house photographer for her dream client, Kendra Scott . Some how she still finds time in between to keep up with shooting passion projects while also being a fantastic volunteer here at FOW. She handles all of our Instagram takeovers and some other creative social me...

Tune in to this great episode that Shelly and I had with Tanya Hirschy, the founder of Tidy Books Boutique . We talk about what led her into this business after having been a photographer and then she shares tips on why all creatives should take the stress of money, billing, bookkeeping etc. off of their plate in order to create space for their craft and moving their business forward financially....

Kannetha Brown is a Cambodian-American photographer from Rhode Island. Influenced by her experiences with body politics, intimacy, and womanhood, she explores power and the female gaze in her artwork. Her story is fantastic and inspiring as someone living at home, enrolled in art school and working towards her dream of being a commercial photographer who makes a difference in the lens we are viewi...

Tune into Shelly's chat with one of our favorite Prop Stylists, Mikhael Romain. She started her career in San Francisco working for Meredith Publishing, assisting one of their editors and that is where she learned what it was to be a prop stylist both by assisting other stylists and sometimes by working on her own for magazines in their editorial department. One of those stylist's was Ga...