The What Podcast

In this High Five Clip , Brad and Barry from The What Podcast speak with Ali Hedrick and John Bongiorno of Arrival Artists. The insiders give our hosts some insight into what goes into being a booking agent for bands. They reveal their process of how they try to develop artists from being able to fill a 200-seat club to headlining Bonnaroo. Listen to what happens on today’s High Five Clip, and the...

Part of any good holiday season tradition is the making of a wishlist. Usually it’s for what gifts Santa (read: your relatives) can get you, but on this episode of The What Podcast , Brad, Barry, and Lord Taco get together and lay out their wishlists of what acts they hope to see on The Farm at Bonnaroo 2023. Barry’s picks should surprise no one (My Morning Jacket are perennial favorites!), while...

Ken Weinstein, co-founder of Big Hassle Media, has been handling publicity for Bonnaroo since the very beginning of the festival in 2001. But he’s not just a part of the team - he’s a super fan of the event. Weinstein joined Brad, Barry, and Lord Taco on The Farm back in 2019, and again called in to the show in 2020. In this High Five Clip , the longtime publicist explains why being on the Bonnaro...

How do bands get booked at major festivals like Bonnaroo? Brad, Barry, and Lord Taco traveled to Knoxville in 2020 to talk to the guys that actually put together the lineups to find out. In this High Five Clip from The What Podcast , hear AC Entertainment’s Lead Booker Bryan Benson and Vice-President of Booking Stephen Greene discuss how Roo comes together. They also discuss what happens when they...

Listeners of last week’s The What Podcast found out that big changes are coming to the way you select and purchase your Bonnaroo tickets and camping options for next year. Today, the hosts aim to add further clarity to all of the adjustments. As promised, C3 Presents’ Project Manager of US Festivals Brad Parker and Marketing Director Cory Smith are back to answer listener-submitted questions about...

Big changes are coming to the way you select and purchase your Bonnaroo tickets and camping options next year. In this episode of The What Podcast , we have all the details you need to know. C3 Presents’ Project Manager of US Festivals Brad Parker and Marketing Director Cory Smith sit down with us and explain the new “uncoupled” ticket buying options Bonnaroo fans will have for 2023. Do you want t...

Brad and Barry introduce this week's High Five Clip , part 2 of their interview with Paul Janeway from 2018. In this excerpt, Paul talks about how St. Paul and The Broken Bones was propelled a higher level of fame following an electrifying performance on David Letterman. It's a great story about how one show or one moment can change everything for a band. Listen to the original interview h...

Paul Janeway of St. Paul and The Broken Bones has a special place in The What Podcast lore. His interview with Brad and Barry was so good, they made two episodes out of it back in 2018. During the conversation, he told one of the funniest Bonnaroo stories ever about his early experience on The Farm -- back when he was attending as a volunteer and not a performer. Find out what happened on today&#3...

The gang of The What Podcast interview tons of musicians, but the meetings don't always go as planned. Such the case when they chatted with Bishop Briggs at Bonnaroo 2019. In this week's High Five Clip , Brad and Barry recall meeting with Briggs at her Roo trailer. Things were going great, until Brad made a fool of himself by trying to open a bottle of Topo Chico. A few frat boy mishaps la...

The What Podcast is back with new thoughts on the 2023 festival landscape, and a brand new segment. Building off last week's throwback interview with Ashley Capps, Brad, Barry, and Lord Taco are introducing High Five Clips , a segment that takes a five-minute or less look back at past shows and interviews. This week, they pull a clip from their 2020 conversation with Bobby and Sophie of C3 Pre...

This week's The What Podcast is a special bonus episode revisiting an interview with the co-founder of Bonnaroo himself, Ashley Capps. In this High Five Clip , Brad and Barry share two short clips from their 2018 interview with Capps. The three discuss the festival's impact on live music and of course, the Paul McCartney show in 2013. You can also revisit the complete interview here . Don’...

Brad is back on The What Podcast and joins Barry and Lord Taco to talk about his new best friend, Bill Murray, and he hints at some Bonnaroo lineup rumors. Plus, Barry and Lord Taco share their recent interview with Wild Rivers. Listen now or watch the full episode via Youtube . Then make sure to like, review, and subscribe to The What Podcast wherever you get your podcasts. ______ CHAPTERS (00:00...

Barry and Lord Taco spent some time with the folks who turned a rainy Moon River Sunday into a memorable impromptu concert at a Chattanooga concert venue. It's a case study in timing, luck, thinking outside of the box and building relationships. In about two hours, organizers were able to move a half dozen artists and 3,000 fans to a city-owned venue. And, the staff showed up to make popcorn,...

Barry and Lord Taco attended the Moon River Festival along with Bryan Stone in Chattanooga this past weekend. Sunday could have been a disaster when heavy rain and lightning forced the event to end early and evacuate the park, but the organizers pivoted and were able to offer attendees an amazing indoor concert at a nearby venue at the last minute. This is a great festival success story in light o...

The What Podcast is back -- and it comes with demands for Bonnaroo 2023! After taking a few weeks off after this year's Bonnaroo, Brad, Barry, and Lord Taco are back and ready to look forward to next year's event. Brad has some booking must-haves on his list, including Rage Against the Machine (after seeing their recent Madison Square Garden run), The Wild Hearts (Sharon Van Etten, Angel O...

The What Podcast wraps up their three-part interview series from Bonnaroo 2022 with The Backseat Lovers. The Utah indie outfit joined Barry and Lord Taco immediately following their This Tent set on Saturday. Though their set had been delayed because of technical difficulties, The Backseat Lovers hit the stage with a fury and easily won the crowd over. The quartet talk about what it's like whe...

Iain, Martin, and Lauren from CHVRCHES join Barry and Lord Taco backstage at Bonnaroo on The What Podcast to talk about their previous two trips to The Farm. They discuss how different doing it for the first time versus the third time can be, and recall being watched by Trent Reznor at this year's Shaky Knees. Take a listen to the episode above, or watch video of it over on YouTube . If you mi...

While down at Bonnaroo this year, The What Podcast hosts Barry and Lord Taco got to speak with Briston Maroney for what is technically the Knoxville artist's third time on the show. Following his That Tent show on Friday, Maroney spoke about what it means to be playing Bonnaroo -- especially as his father was in the audience this year for the Father's Day weekend set. He also touched on &#...

Now that we're all recovered (mostly), it's time for  The What Podcast to recap Bonnaroo 2022. After almost three years without one, it was a different kind of Bonnaroo this year on The Farm. Though Brad wasn't on the ground this year, he led Barry and Lord Taco in a discussion of how it went for the them. Throughout the discussion the discuss the good, the challenges, and the "nev...

It's Bonnaroo week, so The What Podcast welcomed a group of Bonnaroovians onto the show for a live episode. Brad, Barry, and Lord Taco were joined by Tara and Kai, Jake from the RooHamm podcast , Bryan Stone from Camp Nutbutter , and Daniel and Sharia from The Real Roo Bus to discuss what they're excited about, changes to the Farm, and lineup picks. Listen to the episode here or watch it v...

Bonnaroo is just a week away, which means it's time to finalize your personal schedule. Barry and Lord Taco, with some help from Brad, offer their picks for which acts they plan to see at The Farm this year. Plus, find out what other non-music events are can't miss -- including where to see The What hosts recording a live episode -- by listening now. You can also watch the gang make their...

Lineup release day and schedule release day are special occasions for festival fans. Brad, Barry and Lord Taco from The What Podcast offer their thoughts on the Bonnaroo 2022 schedule. What are the highlights and where are the conflicts? Do us a favor and like, review, and subscribe to The What wherever you get your podcasts. ______ CHAPTERS (00:00:00) Intro (00:05:39) Schedule Impressions (00:16:...

From camping to showering tips to what to bring and not to bring, Bonnaroo veterans Brad, Barry and Lord Taco from The What Podcast offer some of their Do's and Don'ts for how to do Roo. Once those are secure, Bonnaroo veterans and  The What hosts Brad, Barry, and Lord Taco have plenty of tips. From camping etiquette to showering tips, self-care advice to packing lists, the trio of longtim...

Superfly was just over five years old when co-founder Rick Farman and three of his former college buddies and fellow co-founders decided to create what became Bonnaroo. Farman joins Brad, Barry and Lord Taco of The What Podcast to talk about why they wanted to do it, and why they thought it might work. In addition to discussing the history -- and future -- of Bonnaroo and other Superfly events, Fa...

EDM and all of its subgrenres have become a big part of Bonnaroo in recent years, and the guys on The What podcast freely admit it's not their lane. So, Barry and Lord Taco reached out to friend of the show Kyle to learn more and get his thoughts on which acts are not to be missed at this year's Bonnaroo. Follow Kyle on Instagram at @thekylegonzalez or @thesteelyvan , and listen to his EDM...