The Weekly Horizon - Weekly Amazon Seller News, Tips & FBA Strategies

The agency world is in the middle of one of its most turbulent and opportunity-rich moments in history. In this episode of On The Horizons, Envision Horizons founder and CEO Laura Meyer sits down with Christian Hassold, host of the Inorganic podcast and one of the sharpest minds in agency M&A, to break down exactly what is happening in the market — and what it means for agency founders, market...

What does it take to build and exit multiple consumer brands across completely different eras of commerce — and then do it all over again? In this episode of On The Horizons, Envision Horizons founder and CEO Laura Meyer sits down with Divya Gugnani, a five-time founder with three exits, active investor, and current founder of clean fragrance brand 5 SENS.Divya has built businesses through the sub...

This episode of On The Horizons dives deep into what it really means to build wellness brands while also safeguarding your own health, energy, and vision as a leader. Host Laura Meyer, CEO Envision Horizons, sits down with Cathy O’Brien, Chairman of Naturopathica, to explore the origin of the wellspace for women, the gaps in female-focused medical research, and why data-driven, science-backed cont...

Launching or scaling a brand on Amazon in 2025–2026 is more complex than ever - and most e-commerce teams are still leaving a lot of money (and data) on the table. In this episode of the Envision Horizons podcast, VP of Client Services Reid Greenberg sits down with Victoria Reese (Account Director) and James Corley (Media Director) to break down what actually works for modern brands on Amazon. The...

Envision Horizons CEO Laura Meyer sits down with Dawn Hilarczyk, Chief Operating Officer at Borghese, to examine critical strategies for scaling luxury beauty brands in today's competitive marketplace. With two decades of leadership experience across beauty, health, and wellness sectors, Dawn provides actionable insights on leveraging Amazon's platform for premium brands while maintaining...

In this episode of On the Horizons, Laura Meyer, founder and CEO of Envision Horizons, interviews Amanda Aldinger, the founder and CEO of Antonym, a luxury brand voice strategy studio. Amanda shares her experiences and strategies in helping premium companies craft unique and authentic brand messaging. The discussion covers the importance of maintaining brand voice, the challenges of standing out i...

Join Laura Meyer, founder and CEO of Envision Horizons, as she sits down with Lil Fazio, the Senior Vice President of Marketing at Elemis US. Lil shares her extensive experience in luxury beauty marketing, discusses various marketing tactics, and evaluates the effectiveness of different strategies from product sampling to AI and influencer trips. Discover how Elemis leverages Amazon and other mark...

In this episode of On The Horizons, Laura Meyer, Founder & CEO Envision of Horizons, sits down with David Meers from Amazon Creative Studio. David shares how Amazon Creative Studio just got an upgrade: agentic AI integration. Now, marketers can hold conversations with the agentic creative partner inside of Amazon Creative Studio, and produce advertising material like never before. Better creat...

Recorded at the Amazon unBoxed partner studio, Wayne Purboo, Vice President of Amazon Shopping Video, sat down with Todd Piechowski, VP of Growth at Envision Horizons, to discuss the evolving landscape of video commerce on Amazon. Read the full recap here: https://www.envisionhorizons.com/blog 10 key insights for brands from the interview: 1. Video content on Amazon significantly improves purchase...

Amazon News: What Amazon's Vendor Purge Means for Brands, Sponsored Ads Through Rufus, Amazon's Grocery Brand, And More

(00:00): Intro (00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust" (01:35): Amazon's Beauty Brand Expansion (02:40): Hot Topics and Strategies for Amazon Advertising (04:24): None

In this episode of On The Horizons, Laura Meyer, CEO of Envision Horizons, sits down with Kim Chappell, Chief Brand Officer at Bobbie Formula, for a candid discussion on the challenges and opportunities faced by eCommerce brands in today's dynamic landscape. From the power of authentic storytelling and community engagement to the importance of supply chain resilience and a strategic approach...

On The Horizons: Cannes Lions Special Edition - Navigating the Amazon Influencer Landscape with Mae Karwowski Discussions surrounding influencer marketing, advertising, attribution and more for eCommerce brands selling on and off of Amazon.

(00:00): Intro (00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust" (01:35): Amazon's Beauty Brand Expansion (02:40): Hot Topics and Strategies for Amazon Advertising (04:24): None

(00:00): Intro (00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust" (01:35): Amazon's Beauty Brand Expansion (02:40): Hot Topics and Strategies for Amazon Advertising (04:24): None

This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite. (00:00): Intro (00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates" (02:11): The Rise of TikTok and Social Commerce (03:39): "Prime Day...

This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite. (00:00): Intro (00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates" (02:11): The Rise of TikTok and Social Commerce (03:39): "Prime Day...

(00:00): Intro (00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates" (02:11): The Rise of TikTok and Social Commerce (03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro (00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates" (02:11): The Rise of TikTok and Social Commerce (03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro (00:28): Amazon's Thriving Advertising Business and E-Commerce Expert Insights (02:37): TikTok's AI Labeling, Lawsuit, and Gen Z Trends (03:51): Outro

(00:00): Intro (00:26): E-Commerce and AI Revolution at Amazon, Earnings Call Highlights (02:35): "TikTok Shop News: Growing Merchants, Increased Fees, and Brand Partnerships" (04:00): "Amazon Seller Updates: Prime Day Deadlines, FBA Fee Changes, and Price Discount Tool" (06:04): None

(00:00): Intro (00:39): "Maximizing UGC for TikTok Shop and Amazon Compliance Updates" (01:37): Amazon's Impact on Small Business and International Expansion (02:44): TikTok's New Features: AI-powered Virtual Influencers and Live Shopping Integration (03:25): None

(00:00): Intro (00:39): "Maximizing UGC for TikTok Shop and Amazon Compliance Updates" (01:37): Amazon's Impact on Small Business and International Expansion (02:44): TikTok's New Features: AI-powered Virtual Influencers and Live Shopping Integration (03:25): None

All these questions and more are answered in this week's episode: Which platform generates more ad revenue - Instagram or YouTube? What are the different customer segments Amazon's Brand-Tailored Coupons can now target? What new photo-sharing app is TikTok reportedly developing to compete with Instagram's core capabilities? What were the key highlights from Andy Jassy's 2023 le...

Here's what's included in this week's newsletter... 🔹 FREE Amazon Marketing Cloud (AMC) Flexible Shopping Insights resource from the ad experts at Envision Horizons 🔹 Amazon's e-commerce and retail market share in 2023 🔹 Amazon's efforts to reduce reliance on its signature brown boxes 🔹 Amazon layoffs and their impact on the retail business 🔹 Amazon ditches "Just...