The Website Leader Podcast

Stephen Stokes is the President of Stokes & Company Certified Public Accountants and PaySmart Payroll Services. Stephen has been doing this for over 18 years and specializes in Small Business Accounting, Business Management and Consulting, Mergers and Acquisitions, and more. Stephen is a board member of several local non-profit organizations, was recognized with Bob Jones University’s Distinguishe...

In order to hand off a high level of deliverables, a solid working relationship is key. Trust me, I have seen this so many different ways over the past 20+ years and it was a continuous debate between service agency and client that was super unproductive and frustrating on both ends. Not including all the wasted (yes, wasted) time logging hours, estimating hours, justifying hours, not billing hour...

Brian Walsh is the President and Founder of Progressive Properties of Greenville, a full-service residential property management company in Greenville, SC. Brian has been in the construction business for over 20 years and leading PPOG for over 13 years managing over 400 units. His co-owner, wife, and my cousin Heather have built this management company from the ground up with Brian. Brian’s team i...

Analysis and planning first are like going to the doctor for your health needs or to the mechanic for your car issues. You tell the expert the problems or symptoms you are experiencing, and they use their proficient knowledge in their field to provide you with a recommended path of next steps. If we merely gave clients costs and web tactics right away before an analysis, that would be arrogant and...

Jennifer Sutton is the founder and CEO of Bright+Co and OrangeWip . Jennifer guides businesses in strategic planning, media buying and planning, market research and analysis. Jennifer has been doing this for decades and I have personally known Jennifer for over 17 years. Jennifer has been recognized locally and nationally for her leadership and expertise. Here are just a few of Jennifer’s accolade...

Set Your Foundation - If the foundation of your business website isn’t right, adding more bells and whistles will only make your web project more cumbersome, complicated, take forever and make it more difficult to launch. Refine Your Message - The right message on a simple, modern design is far more effective than vague messaging with a stunning design. Tell users what problem you solve for them a...

Robojuice / Business Website Leader Hiring Process We pray over potential candidates and for them to be sent our direction. We post the position and check in with our network for referrals. We will have a "get to know you" conversation over coffee. We will review your resume and LinkedIn profile. You take a Working Genius® assessment to discover the gifts you will bring to work. Formal interviews...

Rhiannon joins me to discuss the current environment around finding talent for your business. Rhiannon shares statistics and tips for business leaders to use when they are ready to hire. This is a new era for finding talented human resources. Some of the key principles around hiring are still applicable, others are now more amplified, and there are new things to learn whether you are looking to hi...

Laura joins the podcast to discuss why the strategy behind your content matters. We discuss: Why do you even need strategic content What do we need to know about Google and original, strategic content. How should business leaders think about using their strategic content. How can a business maximize and get the most mileage out of its strategic content. How to address multiple audiences for strate...

Kristyn Dees is the Business & Human Resources Manager at Think Up Consulting, is certified in Diversity, Equity and Inclusion in the Workplace, and is a SHRM Certified Professional (SHRM-CP). Growing your business means growing your team. Unfortunately, finding the right people for your team is a massive problem right now with COVID, the great resignation, and worker shortages. In this show, Kris...

Emilio is the founder of Boundify, a HubSpot and Google Ads certified company. He is a demand generation expert and helps businesses with paid search, paid social, remarking, sales enablement, and inbound marketing. Businesses doing paid ads can feel helpless as they watch their ad spend go up if revenue does not follow. However, this issue has little to do with ads and everything to do with lack...

Robbie Fitzwater is the Founder of MKTG Rhythm, Lecturer at Clemson University for the marketing department, Klaviyo certified expert, and has worked with bands like Gerber Childrenswear, Clemson, Methodical Coffee, and The Well just to name a few brands. A big problem is that businesses fail to see results when sending emails and email campaigns to their customers. The root cause of missing resul...

For Gordon, helping others better themselves physically, emotionally, mentally, and spiritually brings him a phenomenal feeling. Gordon's motivation comes from helping someone move from doubting themselves and being full of insecurities to achieving a goal they never thought possible. At the end of the day, we all need someone in our corner, cheering us on and encouraging us — Gordon wants to be t...

Brian Knox is a commercial photographer located in the Upstate of South Carolina. He is obsessed with the classic work environment and physical labor in building tangible things. He is more the grit over the glamour type of photography. Brian specializes in photographing the everyday heroes and daily grinders who make our lives possible. From the docks to the rooftop to the farmland, his goal is t...

William McBee is a crazy intelligent human being. He has a giant brain, and we are fortunate to tap into some of it. William is a literal encyclopedia on any topic. William has a gift of becoming most people’s favorite person a short time after meeting them. Yeah, he’s a charmer. William’s background includes DOD, Sega, BMW, Michelin, Bank of America, LabCorp, and now he’s leading a special tech t...

Jay is an expert at crafting words and stories that will generate sales for your business as he has for others. That is why he is here today. Among his many accomplishments, he is the owner of ConvertCraft Digital Marketing , the Vice President of GraceWorks Ministries, has consulted for multi-million dollar brands, and is a StoryBrand Certified Guide .  

Tim's blog post on  " How to Do an SEO Audit and Improve Your Rankings ".

Google Analytics and Hotjar.  SEO and Paid Ads.

Here are a few best practices we recommend. • Send the emails over several weeks, on a regular basis (typically once a week, at a time when the email open rate is high). • Provide high-value content focused on solving the prospect’s problems. • Send offers for additional content as long as the recipient doesn’t unsubscribe. • Follow a reliable messaging framework like StoryBrand. • Create content...

The average local agency website we tested scored 27 out of 100 on Google’s speed ranking. Worse, the average site took five seconds to load on mobile. At Business Website Leader, we take website speed seriously. Our company’s website loads on mobile in 1.9 seconds and scores 96 or 100 on the Google ranking system.

In practice, this means your website’s content: • Doesn’t talk about you unless it establishes you as a qualified guide (not the hero) • Is centered around the customer’s problems and tasks they want to accomplish • Always starts by addressing the pain points the customer wants to be solved or the question they want to be answered

Many companies struggle to use contact forms effectively. They may see low numbers of form fills, or they may lose prospects after a form submission. Several factors can cause this problem: • The form takes too long to fill out (over seven fields to complete). • The instructions are missing or confusing. • The form lacks a complete feedback loop (form errors don’t trigger an alert, the form lacks...

Make sure you have a call to action on your website. If you are not telling the prospect what to do they will not take a step towards purchase on your website. It should be very simple, it should be very clear and direct. Tell the user exactly what they need to do.

What problems are we solving for our customer? How are you making your customer’s life better by them buying your product or service? Good messaging is specific and concrete, addresses a well-defined problem and identifies the solution. 

The programming code that makes up your website has a massive impact on your website’s performance. We need this foundation to be solid so we can build upon it and scale up our business online. We prioritize the words over the aesthetic of the design. We want users to easily understand what your product or service is, why they need it and clearly how to get it. Get the most important pages of your...