The Web Canopy Studio Show

HubSpot JUST released a new CMS Hub with a professional and enterprise version.  Here's a brief highlight of some of the best features, directly from HubSpot: Creating Content - with themes, drag n drop pages, beautiful templates, and the marketplace with 1,000's of templates, your team can create content fast. Getting Found Online - with SEO recommendations, Google Search Console integration, and...

The buyer’s journey is the process people (our potential customers) go through in decision-making from the time they become aware of their problem through every step of research, weighing options and ultimately making a purchase decision on what product or service is best suited to them. You’ve likely heard of the “hero’s journey,” which is a framework often used in filmmaking or writing. This is...

There are several components that make up an accurate and comprehensive persona. You may see other resources that give you some alternative categories to explore, and those are great. You may choose to add more to your personas down the road. For now, we are going to stick to the most impactful elements that make up every buyer person we’ve ever developed at Web Canopy Studio. We have found that f...

We have to make sure that we are moving things forward. We, the marketers, the salespeople, and the business owners of the world are the ones who are going to push our economy through. Over the last several days, I received a ton of questions from people asking me things like, "John, what do you think? Should we stop? Should we just quit doing our marketing for awhile? Should we pause all of our s...

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Join us as we discuss great saas website design trends that you won't want to miss out on for 2020. What does that mean for your conversion rates? here are just a few highlights.  Stop wasting time on being edgy and focus on solving problems No silly taglines that don’t describe your business. 2020 is the year we all start answering the questions our customers have - straight and to the point. Sim...

4 Quick Win Ideas to Kickstart Marketing for SaaS Companies  We are back in the studio this week! Join John, Larry, and Sam as they go over our agencies 4 quick win tips to boosting your SaaS company's marketing!  Conversion rate optimization, or CRO, is a form of marketing used to grow the number of people who engage with a product or offer. Marketing for SaaS companies has shifted drastically as...

First off, we are sorry for the lapse in podcasts! We have just been so busy with some cool projects around and away from the office.  But Tim and I were finally together in person long enough to sit down and have a good pod sesh! I also have to apologize for the sound quality on this one! It's not terrible but we are in a car for the record. Tim and I were on a video shoot in Chicago when we reco...

You just got hired as the Marketing Director for a promising SaaS company. You're so excited to start bringing in your ideas and creative charm to the team. NOT SO FAST! Before you can take the initiative on some new campaigns, there is something you need to do first: Clean up all the mistakes that the person who had your job, before you, made! We all know you just can't dive into a new position a...

No, not everyone is making this mistake. But, almost every one of our clients have certain metrics that, while they think are important, really don't mean very much. In this episode, John, Larry, Tim, and Liz talk about the metrics that matter!  We know it's easy to fall into the same routine of reporting things like followers, likes, blogs posted,  and email open rates but are these stats directl...

You want to keep the lead generation momentum moving through the Buyer’s Journey and increase your sales so your inbound campaign can start showing bottom-line evidence that it is working. You may be wondering what your next steps are to convert leads into customers. We’ve got four market and sales strategy tips for your sales teams to help your target audience become customers. Read the full blog...

Using social media ads is an awesome way that we have been able to help clients implement creative lead generation strategies that are outsmarting the competition. Now, starting a paid ad campaign is not something you want to dive into overnight. We actually don't even recommend that you hire someone to do it for you until you have thought of these extremely important things: 1. What's the goal of...

Tim and Larry are fresh off a two day trip to Dayton, Ohio. During our 8 hour drive home, we thought, what better time to talk about some powerful video strategies that we use to help our clients grow. There are 3 main strategies that we get into in this podcast. 1 - How to make Sales Videos that every new perspective client will watch. 2 - Making quick Educational Videos that help your SEO and br...

If you know your website could be performing better. This is where to start! How important is wire-framing a website before you start designing? In this episode, we explore the thought and creativity behind designing a large-scale website. There's so much more to web design than paying a guy on fiver' $100 to give you the same template that he produced for 600 other businesses. If you're serious a...

Stop sending emails that no one is opening! We all know our open rates are not where we want them to be for sending out sales and marketing emails. We have helped countless clients segment their lists', build captivating workflows, and optimize their subject lines. Now, we are sharing all of our tips and tricks with you! When it comes down to it, there are just a few simple issues that you might b...

It's shocking how many people are afraid to host their first webinar. We usually hear: "Webinars are too expensive" "I don't have the right equipment" "I am too nervous to speak in front of people" "WHAT IF NO ONE COMES?" This episode puts every one of these fears to rest! Webinar marketing has been a go-to quick win strategy in our office for the last couple years. Even though the idea of holding...

Conversion rate optimization is a word that gets thrown around a lot. Listen as John, Tim and Larry share real life advice for optimizing your brand's website.  Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more!  Send Questions...

This episode is all about marketing strategy for startup businesses. We looked up the most searched questions around how to market your sartup? Thank you for listening to our podcast! We would love to answer your business's questions. We offer free advice about Hubspot, Digital Marketing, Growth Driven Design, Marketing Automation, Social Media Marketing, and more!  Send Questions to: Larry@Webcan...

Web Canopy Studio's CEO, John Aikin, joins the podcast this week to talk about what so many business are doing wrong when it comes to creating organic traffic for their businesses.  After listening to this episode you will probably want to fire your SEO guy. There's no one right way to get your website to rank better on google. However, there sure are a lot of wrong ways. Make sure you aren't maki...

How do you know if HubSpot is really working? Where do you find a good HubSpot Developer? How do you become a HubSpot expert? We looked all over the internet to answer the internet's most searched questions about working with HubSpot. Tim, Larry, Matt and Sam dive deep to give you the answers you are looking for!  Thank you for listening to our podcast! We would love to answer your business's ques...

Another very special episode this week! We have two new voices in the studio today. Our newest team member,  Jamie Kramer joins us to share a few of her thoughts on transitioning into agency life.  We also have our Lead Designer Liz Mac Intyre here to share some key tips about graphic design and website design.  Our biggest focus this week is about managing expectations for clients. When it comes...

This is a special episode of Under the Canopy! We are excited to have our Lead Developer, Blake Schewe!  A lot of business owners have a strong "there's nothing I can't take on" mindset. While this is a mindset that often leads to success, there are a few situations where this could lead to a total mess.  We have seen it a million times! An entrepreneur who has successfully built every aspect of t...

Welcome to our second episode of the Under the Canopy Podcast from Web Canopy Studio! This is a fun episode where we explore some hypothetical situations of companies who are struggling with their first steps in digital marketing and automation. Tim, Larry, Raquel and Matt talk through how they would help these hypothetical clients succeed. For instance, if you're a business who is only doing sale...

The first episode of Under the Canopy (the podcast)! Join hosts Tim, Raquel, Matt and Larry as they share their favorite stories, triumphs and failures as digital marketers. How do you choose a name for your podcast? The four hosts debate on what to call our new podcast.  When you start getting quality leads, how do you define MQLs vs  SQLs with a client? This is a constant challenge we see at our...