The WARC Podcast

This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels. Stay up-to-date with the latest marketing a...

This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a cultural force, anime fandoms, and why marketers should be paying attention to this. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest&...

This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EMEA spotlight on drivers of brand growth. Discussing Paul Dyson’s drivers of advertising profitability, optimizing the balance between brand and performance marketing, and brand assets. Stay up-to-date with the latest marketing and advertising news wit...

This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest&nbsp...

This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived and how are these perceptions changing? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest    Subscribe to The WARC Podcast: Appl...

The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin talks about the trends affecting the US with Amanda Peters, head of strategy at adam&eveDDB New York. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc....

The second episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Rica Facundo talks about the trends affecting APAC with Josh Gallagher, COO of EssenceMediacom APAC. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest&nbs...

The first episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Catherine Driscoll talks about the trends affecting Europe with Crawford Hollingworth global chairman and founder of The Behavioural Architects. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News...

This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .  ...

The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at where this research goes next - how the team behind it plan to use it and apply it, and what they hope to achieve with it over the coming months and years. WARC's David Tiltman speaks to renowned strategist Roger Martin, Jann Schwarz, founder and globa...

This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Business Intelligence unit. WARC’s brand new ad spend forecast suggests a more positive outlook for investment, however, that return to growth will be uneven across channels and platforms. Stay up-to-date wi...

The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the research to look at some real-life examples - two marketing initiatives that have a Promise to the Customer at their heart. WARC's David Tiltman speaks to Jason Carmel, global lead for creative data at Wunderman Thompson, Rachel Kerrone, director of brand a...

This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends report called Connected TV’s Next Episode. CTV is growing quickly as viewers and advertisers migrate from linear broadcast television. However, on closer inspection, that growth in CTV ad investment ma...

The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subsc...

This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness category at the Cannes Lions festival this year, and the trends among these winners. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest ...

The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to renowned strategist and CEO advisor Roger Martin and Jann Schwarz, founder and global head of B2B Institute at LinkedIn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC...

This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can build ways of working that help them invest in creativity and proves its effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/latest&n...

This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Guide to Cross-Media Effects. Discussing channel selection, creative customization, and measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.co...

This week WARC talks about how APAC is leading developments in social commerce and what other markets can learn from the region about how to effectively leverage this new channel. WARC’s Asia Editor Rica Facundo is joined by Manasa Harikar, E-Commerce Strategy Director for Unilever, Mindshare, Amandeep Singh, VP of Commerce & Customer Experience at VMLY&R, and Fionn Hyndman, Founder at Stickler. S...

The fourth and final episode in the series interviewing CMOs. WARC's Anna Hamill is joined by Susan Jones, Chief Digital Officer at Diageo. Discussing how Diageo and its brands pivoted through the pandemic and opportunities in generative AI. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   https://www.warc.com/en/...

This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel. Discussing the power of AI and applying it to the optimisation of creative and media strategies, and Singtel’s approach to the use and measurement of emotion in its advertising. Stay up-to-date with the latest marketing and advertising news with our...

The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe t...

Colin Lewis, founder of RetailMedia.works, speaks with Gregory Grudzinski of WARC Digital Commerce about the interest in retail media at the recent Cannes Lions International Festival of Creativity and the trends he sees shaping retail media in the year to come. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News:   htt...

The second in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Asmita Dubey, Chief Digital & Marketing Officer at L'Oréal. Discussing opportunities in tech innovation, the shift from followers to creator content, and the commitment to sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subscribe to WARC News: &...

This week, WARC’s Awards Lead John Bizzell is joined by JJ Healan, Vice President, U.S. Marketing, Brand, Content, & Culture at McDonald's and Wendy Walker, Vice President of Marketing at Salesforce. Discussing the winners and themes that emerged from the 2023 WARC Awards for Effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter .   Subsc...